Tech

The latest tools designed to help real estate professionals succeed

Large language models, like ChatGPT, are helpful to real estate agents

In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …

Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

While there’s no replacement for content produced by a human with deep expertise and up-to-date knowledge, there are still some smart ways you can …

Ben Belack, luxury real estate agent, smiling, ready for the A List series interviews

For agents looking to deepen relationships and accelerate transactions, leveraging property alerts and saved searches can be a decisive edge, if used deliberately. That’s …

Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads …

Woman holding up smartphone taking a listing photo of a small condo building for her real estate social media marketing campaign

Luxury Presence's new Private Listings Hub is a secure, invite-only tool designed to help agents promote off-market and pre-market listings with complete control.

Two amber buildings tower overhead on opposite sides, representing the two sides of the Clear Cooperation Policy

A policy that has governed when and how agents and brokers promote listings for more than four years is once again at the heart …

A real estate agent looking over a private listing with their client on a smart tablet, following the rules of the National Association of Realtors' Clear Cooperation Policy

Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in real estate, …

A real estate agent types of a laptop using email marketing tools such as a content calendar to promote her business

Leveraging the right email marketing tools allows real estate professionals to automate communications, streamline follow-ups, and ultimately increase conversion rates. Whether you’re nurturing cold …

A real estate agent uses a calculator, laptop and pen and paper to figure out their email marketing costs

Email marketing is a critical, high-value tool for real estate agents looking to engage with potential clients, nurture leads, and maintain relationships with past …

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