Operations
As interest rates remain elevated, real estate professionals are operating in a high-stakes, high-resistance environment. Buyers are cautious, sellers are hesitant, and the friction …
Large language models (LLMs) like ChatGPT and Claude are reshaping how real estate professionals work, speeding up listing descriptions, generating marketing copy, and automating …
Few challenges are disrupting real estate transactions more unpredictably than the recent surge in insurance premiums. From first-time buyers to seasoned investors, clients across …
As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …
In the “Hamptons of the South,” few stories start with Google Sheets and end with a $2 billion operation. But that’s exactly the path …
As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to ignore: How much …
In a year defined by accelerated market shifts and mounting competition, brokerages and team leads can no longer afford to ask the wrong questions …