Operations

Strong company culture is a competetive edge in real estate

Real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook heading into 2026. One factor is quietly separating thriving businesses …

close up image of a hundred-dollar bills that illustrate a marketing ROI

A real estate marketing budget in 2026 should fall between 7% and 12% of your Gross Commission Income (GCI). For an agent earning $250,000 …

An agent is on the phone managing her real estate transaction coordination

Tightening markets, shifting commission structures, and rising client expectations are putting pressure on every agent's ability to close deals cleanly in 2026. How you …

Lauren Henss shares how a powerful brand strategy can transform into a business strategy, built to empower every agent and spark inspiration across the industry.

When top Los Angeles agent Shelton Wilder joined Chris Linsell of Luxury Presence for a live conversation on “What Richard Branson Taught Me About …

In a market where many agents are still flying blind, Jonathan Spears and Maria Coukoulis are operating with precision.

Arizona real estate leader Shannon Gillette has built one of the most successful property marketing systems in the country, one that consistently delivers results …

At this year’s RISMedia Conference, industry leaders came together to solve challenges and share strategies for navigating paths forward.

Getting ready for tomorrow’s real estate market The real estate market is poised for change. After years of elevated interest rates and limited transactions, …

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