Luxury Presence vs. Lofty

Our guide to choosing the best real estate marketing and website platform for your business.

Quick comparison

CRM

Deep integrations with best-in-class CRMs

Design

High quality, mirroring the expectations of luxury consumers

Artificial intelligence

Agentic approach where autonomous specialists adapt using proprietary market data, branding & feedback

IDX

Fastest sync times, consumer-grade IDX search, & off-market/office exclusive support

Support

1:1 onboarding, 24/7 uptime monitoring, & individualized support for every client

Client roster

Solo agents, teams, & brokerages, including 30 of the top 100 performing agents in the U.S.

CRM

Must use built-in CRM system

Design

Templated, not high-end

Artificial intelligence

Primarily generative, aside from AI lead nurturing bot

IDX

MLS data via IDX integration or WordPress plugin, manual listing entry allowed

Support

Limited onboarding/support, AI help bots, client Facebook group, & live training sessions

Client roster

Focuses on teams

Feature
CRM	Deep integrations with best-in-class CRMs	Must use built-in CRM system
Design	High quality, mirroring the expectations of luxury consumers	Templated, not high-end
Artificial intelligence	Agentic approach where autonomous specialists adapt using proprietary market data, branding & feedback	Primarily generative, aside from AI lead nurturing bot
IDX	Fastest sync times, consumer-grade IDX search, & off-market/office exclusive support	MLS data via IDX integration or WordPress plugin, manual listing entry allowed
Support	1:1 onboarding, 24/7 uptime monitoring, & individualized support for every client	Limited onboarding/support, AI help bots, client Facebook group, & live training sessions
Client roster	Solo agents, teams, & brokerages, including 30 of the top 100 performing agents in the U.S.	Focuses on teams

Luxury Presence vs. Lofty:
The right fit for your business

Using real estate market reports for marketing

If you need a real estate website that’s more than just a digital business card, the technology partner you choose matters. We’ll compare website design, lead generation, and other Luxury Presence and Lofty features to provide the insights you need to make the right choice.

Website design & branding

Both Luxury Presence and Lofty (formerly Chime) build customizable real estate websites on proprietary SaaS platforms. However, Luxury Presence is known for high-end design, while Lofty focuses on basic functionality.

Lofty’s array of website options

All of Lofty’s core plans offer IDX-enabled websites built specifically for real estate. They feature:

Up-to-date listings thanks to connections with hundreds of MLSs
Automatically created Single Property Promotion Pages for each listing you add to the MLS
Tips on filling out metadata and hyperlocal content to help you boost search engine optimization (SEO)

Each Lofty website can be customized with a drag-and-drop editor. However, most of Lofty’s templates focus on ease of use rather than high-end design, so customization is limited. Only the company’s enterprise platform offers extensive custom branding and white-labeling options.

One element that differentiates Lofty from its competitors is the ability to bypass the design process. If you already have a WordPress site you like, you can use Lofty’s plugin to layer in the company’s IDX and CRM tools. However, Lofty doesn’t advertise a discount for users who go this route, and plugins can be difficult for those without development skills and website management experience.

To get an idea of Lofty’s design direction, check out these client examples from the company’s case studies section:

Adam Gillespie, broker associate with eXp Realty in Englewood, Colorado

A scrolling gif of real estate agent Adam Gillespie's website homepage

VRA Realty, brokerage in West Chester, Pennsylvania

A scrolling gif of real estate brokerage VRA Realty's website homepage

Luxury Presence: Website design that reflects your brand

As a company that started out in 2016 building bespoke websites for top producers, Luxury Presence’s websites routinely win design awards. Its mobile-responsive sites include:

250+ features and interactive elements
Customizable lead-capture tools
Single-property subdomains
Built-in SEO and AI search optimization
Dedicated spaces for hyperlocal blog posts, neighborhood guides, and more
Intuitive IDX integration that syncs 95% of MLS listings in under 15 minutes
Private listing tools
Detailed analytics
Enterprise-grade security

Together, these robust features provide agents with the sophisticated tools needed to attract, captivate, and convert high-value leads. The process from information gathering to launch often takes only two to three weeks, thanks to the company’s expert development team, migration automations, and intuitive dashboards.

No matter what package you choose, you can add custom design services for a more personalized approach. But even Luxury Presence’s standard templates offer elevated details, such as premium fonts that go beyond what you’ll find in a typical word processor, helping you craft a distinct brand identity that resonates with high-end buyers and sellers.

To see this in action, take a look at these examples of non-custom Luxury Presence websites:

Alexia Bertsatos, real estate professional based in Phoenix, Arizona

A scrolling gif of real estate agent Alexia Bertsatos' website homepage by Luxury Presence

Anson Realty, brokerage based in West Tisbury, Massachusetts

Scrolling gif of Anson Real Estate's website, created by Luxury Presence

Lead generation & marketing

Lofty offers a range of lead generation channels, while Luxury Presence fosters long-term growth by connecting your brand with your ideal audience.

Lofty’s lead generation program

Promising 33 ways to generate new business, Lofty’s lead generation offerings cover a broad range:

Lofty can run your ad campaigns across Google, Bing, Facebook, Instagram, YouTube, and print for a monthly fee. Some options, such as Google’s pay-per-lead ads, require an additional setup fee.
The company’s Sphere Loudspeaker feature creates content you can send to nurture your contacts and leads.
Sort and call leads directly from Lofty’s three-line Smart Dialer, leaving voicemails, scheduling follow-ups, adding internal notes, and transferring among your team.
Post social media updates across multiple platforms with Lofty’s Social Studio, which also includes automatic listing intro videos and performance reporting.
They also offer an exclusive lead generation and direct mail program by ZIP code called Lofty Bloom.

Lofty offers breadth, but more options don’t always mean better results. Some agents report mixed experiences with Lofty’s lead quality, volume, and acquisition costs.

Lead generation with Luxury Presence

Luxury Presence helps you attract, nurture, and convert prospects at every stage of the sales funnel.

Dominate local search & drive high-quality traffic: Invest in managed editorial SEO, where our experts handle backlink acquisition, Google Business Profile optimization, blog post publishing, and neighborhood page creation.
Translate traffic into business: Every site offers customizable lead capture tools that connect your brand with real buyers and sellers, such as forms, presentations, instant home valuations, IDX-integrated home search, neighborhood guides, and more.
Accelerate business growth & visibility: Luxury Presence’s ad and landing page management services are powered by years of proprietary data on the campaigns that actually get results.
Customize your follow-up strategy: The company’s Lead Intelligence tool enriches CRM data with information about prospects’ origins, the content they interact with, and their progress toward becoming your newest client.
Maintain a robust pipeline: Luxury Presence’s AI Lead Nurture Specialist responds immediately to incoming prospects and keeps them warm and informed until they’re ready to convert.
Put lead gen on autopilot: Luxury Presence’s AI Marketing Specialists creates and optimizes content, advertising, and lead nurturing so you can concentrate on your business (see AI section below for more).

CRMs & client management

Lofty’s packages are helpful for agents without an established customer relationship management (CRM) system. Those with existing workflows will appreciate Luxury Presence’s integration-focused solution.

Lofty’s built-in CRM

Agents who lack a dedicated, modern CRM will be well served on Lofty’s basic plan, which includes:

Dynamic lead scoring, historical trends, and automated outreach suggestions
Data on how users navigate your website
Help matching listings to specific buyers
The ability to communicate directly through the platform via Gmail, Mailchimp, and BombBomb integrations

Lofty also offers basic transaction management and performance reporting tools. Higher-priced tiers offer advanced capabilities like lead routing, team management, communication tools, and revenue analysis.

Screenshot of the backend of Lofty's CRM

How Luxury Presence makes your existing CRM smarter

Luxury Presence doesn’t offer a built-in CRM. Rather, it focuses on integrating with your existing toolset, connecting with the most popular CRMs on the market, including Follow Up Boss, MoxiWorks, Compass CRM, Sendgrid, Rechat, and even Lofty’s CRM.

If direct integration isn’t possible, Luxury Presence leverages Zapier as a bridge to connect with nearly every other real estate CRM available.

Artificial intelligence

While Lofty offers several AI bots, Luxury Presence is the pioneer of agentic AI for real estate, offering a dynamic team of specialists that generates new business in a way that’s true to your brand.

Lofty’s AI workforce

Lofty’s AI tools tackle a variety of real estate tasks:

Two AI assistants offer agents tips on using its software and technical support.
An AI Sales Assistant helps capture, qualify, and set appointments with leads.
Lofty’s copywriting assistant creates email and text communications, SEO content, blogs, and landing pages.

While they plan to roll out AI marketing tools soon, several users report the need for Lofty to continue refining its AI bots to improve labeling and lead engagement.

Luxury Presence’s AI specialists

Luxury Presence’s AI allows you to grow like a team without hiring one. Using agentic AI, its team trains specialists to perform specific tasks tailored to your brand voice. Its first-to-market PresenceAI technology combines large language models, layered security, real-time MLS feeds, and proprietary data from more than 60 million people who visit the 65,000+ websites on its platform.

Combining this iterative model with expert human oversight, Luxury Presence’s AI Marketing Specialists team includes:

AI Lead Nurture Specialist: Engages incoming prospects and maximizes conversion potential by nurturing leads until they’re ready to hand off
AI SEO Specialist: Autonomously elevates listing and blog content in search rankings, regularly optimizing for evolving algorithms
AI Ads Specialist: Continuously refines digital campaigns, improving ROI by analyzing performance data and aligning seamlessly with your brand voice
AI Blog Specialist: Crafts compelling hyperlocal, brand-voice-aligned content, establishing credibility and trust in your target neighborhoods

Mobile apps

Both Luxury Presence and Lofty offer mobile apps, but Luxury Presence takes it a step further with AI and white-labeling opportunities.

Lofty websites in app form

Lofty designed Closely as a mobile extension of its agent websites. The free app enhances engagement and facilitates communication with consumers through:

Advanced map search functions
3D home viewing
Valuation insights
AI-powered property recommendations
In-app chat and push notifications

The Closely app has a 4.0 rating on the App Store and a 3.9 rating on Google Play. Despite praise from agents, some consumer reviews note inaccurate property and location recommendations, as well as malfunctioning or missing filters. Also, Lofty’s help page notes that not all MLSs support Closely, presenting accuracy issues and potential fees to cover data usage in a mobile environment.

Lofty also offers white-labeled versions of their apps. Their development package enables agents to customize Closely by adding an icon, name, theme colors, and other elements to ensure brand exposure.

Serve clients in real time with Luxury Presence

The Luxury Presence Mobile App centralizes consumer conversations, facilitates sharing up-to-date listing information in a collaborative space, and streamlines client management on the go. It also serves as a powerful assistant, creating AI-transcribed voice notes for organizing client information and follow-ups.

On the App Store, the Luxury Presence app holds a 4.6 rating, with users praising its intuitive interface, real-time notifications, and seamless property sharing capabilities. The Android version is now in the final stages of development.

Luxury Presence’s white-labeled app is a cohesive extension of your business. The company’s development team customizes a bespoke version of the app with your name, colors, logo, value proposition, and brand identity. They handle all technical development, maintenance, and updates, allowing you to focus on clients and prospects. The branded mobile app also supports private and off-market listings, App Store lead capture, and real-time activity syncing with your website, opening a new avenue for establishing a leading presence in your local market.

This video offers three different examples of how real Luxury Presence clients use the branded mobile app to elevate their businesses:

Presentations & CMAs

Both companies can create comparative market analyses (CMAs), but Luxury Presence is a better choice if you want impressive design and expansive presentation options.

Lofty presentations & add-ons

Using Lofty’s CMA tool, you can create a report for buyers or sellers, estimating transaction costs and comparing properties to others in the area, and email or text the report through Lofty’s CRM.

The company also offers a listing presentation report, which builds on the CMA with deep analysis and customizable content. Lofty charges an additional $20 per user per month to access this advanced option.

Luxury Presence’s elegant presentation suite

As a company founded on high design standards, presentation tools have long been a part of Luxury Presence’s offering. You can pull up-to-date listing data from subject and comparable properties directly from your MLS and seamlessly integrate it into beautiful, on-brand presentations that reinforce your professionalism. Digital or printed, your listing presentations stay consistently on-brand, helping you win trust and listings.

Luxury Presence also offers templates to help teams and brokerages ensure a unified brand message across consistent, high-quality presentations. Agents simply personalize their company’s ready-made template, spending less time building decks and more time closing deals.

Support & expertise

While Lofty offers several self-help destinations, Luxury Presence’s 24/7 approach to service reflects the always-on nature of real estate.

Multiple support channels with Lofty

Lofty includes customer support with all its plans. The company specifically notes its Navigator and Techxpert AI bots provide help with technological issues and recommendations for using the platform to its greatest potential.

They also offer a Facebook group for clients and host multiple live training sessions each day. However, several review sources reflect challenges with support, citing slowness, declining response quality, and lengthy wait times.

24/7 support with Luxury Presence

Recognizing the demanding, continuous nature of real estate, Luxury Presence offers round-the-clock uptime monitoring and chat and email support on every plan. More comprehensive tiers offer phone support, 24/7 emergency response, dedicated customer success managers, and monthly performance reporting.

Luxury Presence does more than just support your business, empowering you to navigate the digital landscape with confidence. The company’s blog and help center are continuously updated with the latest product information and marketing advice. Experts from across the company regularly host live training sessions and webinars for clients and non-clients alike.

Pricing

In order to get full pricing details for Lofty and Luxury Presence, you will need to schedule a demo. However, understanding how these two companies structure their plans offers additional insight into the decision-making process.

Lofty’s base offerings & add-ons

Lofty’s pricing strategy targets specific roles, with plans tailored to individual agents, teams, brokerages, and enterprises. Each of these tiers offers customizable websites, CRM capabilities, and basic tools for managing cold calling, social posts, and other marketing activities.

Regardless of the plan you’re on, digital and print advertising campaigns are separate. They require dedicated budgets and a 15% to 20% management fee. Many services also involve one-time setup fees.

Luxury Presence’s comprehensive approach

Luxury Presence structures pricing by outcome, so each tier aligns with your goals, not your role:

Launch+ helps you stand out online with a beautiful, high-converting website.
Brand+ elevates your online presence with professional listing tools and local SEO services.
Leads Pro helps you move up the ranks in search and attract higher-quality traffic with experts managing your ad and content campaigns.
SEO Pro builds on Leads Pro, accelerating growth through advanced branding and content services.

Like Lofty, Luxury Presence offers an enterprise plan focused on providing the tools and support to help larger brokerages own their markets and recruit and retain top producers. Unlike Lofty, only a few of Luxury Presence’s add-ons are excluded from all tiers. For example, if an agent on its foundational plan wants to start an ad campaign or access the AI Lead Nurture tool, they have the flexibility to upgrade to another tier or add the service to their existing account à la carte.

The verdict: Luxury Presence vs. Lofty

When comparing these two companies, Luxury Presence emerges as the stronger long-term partner for most real estate professionals. While Lofty’s platform offers a straightforward approach to managing transactions, Luxury Presence’s forward-looking, AI-driven strategy supports agents in building sustainable growth.

Through elevated design, strategic marketing, and a centralized online hub, Luxury Presence helps agents, teams, and brokerages strengthen brand equity and lead their markets. To explore how a tailored digital strategy can scale with your business, schedule a strategy call today.

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Frequently asked questions

Is Luxury Presence or Lofty better for luxury real estate agents and brokerages?

Luxury Presence is the best choice for high-end and growth-oriented real estate companies of all sizes. The product was built with top producers in mind, and today powers the brands of more than 30 of the top 100 agents in the U.S. Its award-winning websites, premium branding, and marketing services help agents and brokerages stand out in competitive luxury markets.

Lofty is a strong all-in-one solution, but its templated approach isn’t designed to deliver the same elevated experience luxury real estate clients expect.
Does Luxury Presence integrate with Lofty and other CRMs?

Yes. Luxury Presence integrates directly with Lofty’s CRM, seamlessly sending new leads, activity, and follow-ups to your database. Luxury Presence also connects with virtually every other CRM on the market, ensuring you never have to replace your existing tools and proven workflows.
Which platform has faster and more reliable IDX updates, Luxury Presence or Lofty?

While performance depends on your MLS, Luxury Presence is known for lightning-fast IDX, with 95% of listings syncing in under 15 minutes. The company also provides more than 150,000 customizable filters and the ability to showcase private and office-exclusive listings.

Lofty offers standard MLS integrations, but it lacks Luxury Presence’s custom polygon search map tools. Also, its practice of auto-publishing user-submitted listings could result in inaccurate or unverified details appearing on your site.
How does Luxury Presence’s agentic AI compare to Lofty’s generative AI tools?

Lofty’s AI focuses on generative assistants, such as bots for lead nurture and copywriting. Luxury Presence takes a different approach with agentic AI: autonomous specialists trained on real estate data, MLS feeds, and brand guidelines. They continuously adapt, optimizing SEO, ads, content, and lead nurture so agents get compounding results with less manual effort.
Is Luxury Presence worth the investment?

Yes, Luxury Presence is worth the investment. For agents and teams serious about brand equity, Luxury Presence is more than a software platform: It’s a growth partner. Its flexible pricing tiers cover premium design, market-tested campaigns, and AI-driven lead conversion that drive measurable ROI. Even if you find that Lofty is less expensive up front, you may quickly outgrow its templated tools as your business scales.

Expert guidance tailored
to your growth strategy

Ready to learn more about how Luxury Presence can power your expansion? Book a meeting for a personalized breakdown tailored to your brand, your goals, and how you work.

Luxury Presence vs. Lofty

Quick comparison