Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t celebrity brokers with unlimited budgets; they’re everyday professionals making the right moves and scaling faster than the competition.
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Building a luxury brand before the first sale: Isabel Santiago Ramos
Some real estate agents start off almost by chance, taking years to assemble scattered deals into a thriving business. But more intentional agents build the foundation first and let the deals follow.
That’s exactly what Isabel Santiago Ramos did. Before closing her first deal, the founder of Reserve Real Estate & Law Firm in Puerto Rico meticulously crafted her brand, launched a professional website, and invested in a personalized marketing strategy with Luxury Presence.
“I knew from the beginning that the only way to position myself in the luxury market in Puerto Rico, while leveraging my legal background, was by investing in a platform that could match that ambition,” she recalls. “I didn’t see it as a cost; I saw it as infrastructure. The credibility, the visual excellence, the search visibility — it all became the digital foundation of my business.”
Within months, her investment paid off. “Having a strong digital presence helped close our first transaction,” she explains. Add in “the look and feel of the branding [and it becomes] a non-negotiable for me… Luxury Presence is part of the business.”
That early success unlocked rapid growth. Ramos is now building a team, shifting from serving luxury buyers to representing high-end listings, and expanding her legal services. With Luxury Presence at her side, she’s refining her strategy to scale even further.
“In less than 24 months, we’ve surpassed $5 million in transaction volume, and — most importantly — built relationships with clients who have become loyal advocates and repeat referrers,” she says. “Luxury Presence has played a key role in helping me step confidently into this space, not just as a real estate broker, but as a trusted advisor to high-level clients.”
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While Ramos’ wins show the power of building a brand from day one, this next real estate success story demonstrates how to keep momentum going by turning visibility into measurable growth.
The Zell Team’s formula for winning visibility (+ new clients)
Your website isn’t just an online brochure. It can be one of the hardest-working tools in your marketing stack. Just ask the Zell Team in Austin, Texas. With their website at the center of their strategy, they’ve turned search engine optimization into real growth.
Even though they’ve chosen a plan without Luxury Presence’s AI SEO Specialist or dedicated SEO team support, The Zell Team demonstrates impressive online visibility. They rank in the top ten for 513 real estate search terms, 2.5x higher than the average client on this tier. This means their website consistently appears at the top of general searches, attracting prospects who haven’t even heard of them yet.
Curious how they do it? Here are some takeaways you can use to replicate their success in your own market:
- Feature every single listing on your website so search engines recognize you as an active authority on local real estate, and consumers see themselves as future clients. “We have high-value listings all the way to low-value because they want everyone to feel like they could reach out to us,” explains team marketing manager Lauren Oellermann.
- Make your website a marketing hub. “Our Google Business profile, Instagram, newsletter: They all work together,” Oellermann says. “If you’re trying to post one day a week on Instagram, that’s only one message per week, but your website lives on forever.”
- Post news and awards on your own website and share from that URL. That way, clients (and search engines) associate credibility with you, not the award publisher or other agents recognized alongside you.
- Personalize brokerage resources. The team customizes generic Compass service pages with team photos, keeping traffic in-house and boosting SEO. “I would rather our agent point them to our page,” Oellermann says, “than a Compass page where they might find another agent.”
- Highlight campaigns in your navigation. The team is currently using its website menu to spotlight an 80-townhome development “to get more [SEO] visibility and get our agents more [foot] traffic.” But when the annual client raffle returns, the navigation will feature customer appreciation.
Write your own real estate success story with Luxury Presence
From first-time closers to growing teams, real agents are using Luxury Presence to scale their businesses every single day. Don’t just read about their success; schedule a personalized strategy call with one of our experts today.
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