Stephen Shapiro, co-founder of West Side Estate Agency, has spent over four decades shaping Los Angeles’ luxury real estate market, which he describes in our latest Presence Podcast.

Each October, National Customer Service Week reminds us to pause and celebrate the people who make everything run smoothly. At Luxury Presence, service isn’t just a department; it’s the foundation of our company.

In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing materials: Social feeds, websites, and blogs, to highlight what works, what falls short, and how to stand out in an increasingly crowded digital…

In a market where many agents are still flying blind, Jonathan Spears and Maria Coukoulis are operating with precision.

Each year, Coldwell Banker agents from across the country come together for the brokerage’s signature event, the Gen Blue conference. The 2025 gathering in Las Vegas was a highlight for the company and its agents.

Digital advertising is one of the most powerful tools available for attracting new business, building your brand, and staying competitive in an increasingly crowded market. But digital ads don’t run themselves.

Lead follow-up is where deals are most often lost. When responses are delayed or inconsistent, valuable opportunities disappear before they even begin. That’s why we built the AI Lead Nurture Specialist, part of the Luxury Presence suite of  AI Marketing Specialists.

Content remains king in digital marketing, yet most real estate professionals cannot maintain consistent, high-quality blog creation alongside client meetings, property showings, and deal negotiations.

Critical breakdowns in your client journey are quietly driving away qualified prospects. These invisible conversion killers are costing you deals and revenue every single day. At Luxury Presence, we’ve seen what happens when those gaps are closed.