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From cutting-edge technology to brand-new business models, we have our finger on the pulse of change in the real estate industry.

AI Frist Search appeas for a real estate agent

Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury Presence The world of digital marketing is entering a new …

Large language models, like ChatGPT, are helpful to real estate agents

In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …

Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

While there’s no replacement for content produced by a human with deep expertise and up-to-date knowledge, there are still some smart ways you can …

promotional image from Tricia Lee in Owning Manhattan

As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …

A real estate agent looking over a private listing with their client on a smart tablet, following the rules of the National Association of Realtors' Clear Cooperation Policy

Private listings are opaque by definition, further complicating the evolving debate about how to handle them. But in order to succeed in real estate, …

Presence Copilot

In an increasingly digital real estate market, a branded mobile app can not only set you apart from competitors but also deliver a streamlined, …

Real estate agent comforts a woman who has lost her home in the 2025 LA wildfires

We recently sat down with Shelton Wilder, community builder and top producer with the Shelton Wilder Group, on our Luxury Presence Podcast. Originally from …

Matt Breitenbach sits on a couch next to Malte Kramer while they record an episode of the Luxury Presence Podcast Thumbnail

In our latest episode of the Luxury Presence Podcast, Malte Kramer, founder and CEO of Luxury Presence, sat down with Matt Breitenbach, founder of …

Real estate broker Matt Breitenbach behind the words "The A-List masterclass"

Stand out in competitive markets by mastering the art of off-market listings.  In the latest episode of the A-List series, Matt Breitenbach, founder of …

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