Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead generation ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

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agent on phone discussing referral fee real estate

Real estate referral fees can create a significant revenue stream for real estate professionals. Up to 82% of real estate sales for agents with …

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photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

The best professional-looking real estate photos capture the unique features of your property listing — and the imagination of potential buyers. If you’re wondering how …

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business woman sits at desk in front of a laptop working on her real estate listing presentation

You’ve generated leads, networked with potential sellers, and found a homeowner who’s interested in your services. Now you must position yourself as the ideal …

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A digital camera on a tripod is used for real estate videography.

Read this guide for tips and tricks on getting started with real estate videography or taking your skills to the next level.

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A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

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Real estate agent sitting at a large table with exposed brick walls behind her, going over her buyer agent commission models with a new homebuyer client

Buyer's agents have typically been compensated through seller commissions, but NAR's settlement agreement fundamentally shifted this decades-old cooperative compensation commission structure. Here are some …

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Person sits at wooden desk typing out a message to a real estate chatbot on their smartphone

If you’re trying to increase website engagement through site improvements, analytics, and targeted marketing but aren’t meeting conversion goals, a chatbot could be the …

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agent sitting on couch reading blog on laptop about real estate email marketing

In real estate marketing, email remains an essential tool for agents and brokerages alike. From nurturing leads to showcasing properties, email marketing continues to …

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