Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Strong company culture is a competetive edge in real estate

As real estate professionals face shrinking margins, shifting commission structures, and an uncertain economic outlook, one factor is quietly separating thriving businesses from struggling …

real estate agent works on her computer with the benefit of an AI social media assistant

As social media content saturation increases and consumer expectations grow, real estate professionals must adopt new technologies that elevate their voice, sharpen their message, …

AI Frist Search appeas for a real estate agent

Excelling in the era of AI-first search: SEO insights from Kyle Whigham at Luxury Presence The world of digital marketing is entering a new …

Large language models, like ChatGPT, are helpful to real estate agents

In the real estate industry, where adaptability is the difference between being a market leader and becoming obsolete, one tool is quietly revolutionizing the …

ricia Lee, New York City real estate professional and star of Owning Manhattan, seated and speaking during her appearance on The A List podcast with Luxury Presence.

Tricia Lee delivers results by building resonance. Her method blends intention, accessibility, and personality into a multi-layered marketing engine that runs on instinct and …

ricia Lee, New York City real estate professional and star of Owning Manhattan, seated and speaking during her appearance on The A List podcast with Luxury Presence.

Tricia Lee stands as a trusted guide in one of the most competitive real estate markets in the world. Her influence stems from a …

ricia Lee, New York City real estate professional and star of Owning Manhattan, seated and speaking during her appearance on The A List podcast with Luxury Presence.

Tricia Lee doesn’t leave her story to interpretation. She crafts it, claims it, and carries it with precision. As one of New York City’s …

Josh Flagg's headshot next to a screenshot of his real estate website and logo

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

Hand holding smartphone with many ChatGPT icons on the screen, demonstrating the interest in ChatGPT real estate strategies

While there’s no replacement for content produced by a human with deep expertise and up-to-date knowledge, there are still some smart ways you can …

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