Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

Businesswoman smiling in white suit in an office, representing one of the five types of real estate agents

The five types of real estate agents in the residential sector are the buyer's agent, the seller's agent (also called a listing agent), the …

Two women meeting at an event designed to boost an agent's sphere of influence or SOI real estate

Your sphere of influence (SOI) is the single most valuable asset in your real estate business. It is not a contact list. It is …

Your real estate database is not an administrative task. It is a revenue engine. In 2026, the agents who treat their Customer Relationship Management …

Two consumers crowd around a laptop screen as their realtor shows them listings on their IDX-enabled real estate website

The best IDX plugin for a real estate website in 2026 does far more than pull listings from the Multiple Listing Service (MLS).

A real estate business plan is the single most important document in your business. Agents and brokers who write one are 260% more likely …

illustration of search engine research for santa monica real estate to promote real estate SEO

Real estate SEO in 2026 is no longer just about ranking on Google. AI-powered search tools like ChatGPT, Perplexity, and Google's AI Overviews now …

A digital camera on a tripod is used for real estate videography.

Real estate videography is the practice of producing video content to market residential and commercial properties for sale or lease. In 2026, video has …

Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

In 2026, new real estate agents typically spend between $7,400 and $69,600 in their first year, depending on their market, brokerage structure, and how …

beams of light seem to choot out of a keyboard illustrating the power of predictive analytics real estate

As of 2026, real estate predictive analytics has become one of the most practical tools available for agents who want to stop guessing and …

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