If I wanted to be a top-performing real estate agent today, here's exactly how I'd build my presence online. It's a system, one built to turn your name into the one that gets passed around, recommended, and called first. That system has exactly four jobs. Most agents only do one of them.
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By Drew Wilke, Head of Enterprise Sales, Luxury Presence I sat on a panel last month at the Thrive Broker Summit called The Growth Stack: The Habits, Systems, and Strategies Driving Brokerage Success, moderated by Kevin Van Eck, alongside James Sanders, CEO and broker-owner of Estate Properties…
Nearly every real estate agent wants to know one thing: how do I get to the next level? More deals, higher price points, more consistency, and eventually a business that runs without me. How you get there changes completely depending on where you are right now.
We gathered performance data on more than one million real estate professionals across 310 U.S. markets over the past two years. The findings were consistent across markets, price points, and conditions.
Over the past year, real estate agents across the country have been receiving demand letters claiming their websites violate a California privacy law written in 1967. If you have heard about this from a colleague, or a letter has landed in your own inbox, here is what is going on.
My wife, Carolina, has been building her real estate business for a two years now. Last Fourth of July, she was at a barbecue with our family. She was present for most of it. But at some point, her phone lit up, and she stepped away. The people around her understood because they always do.
Ten years ago, Luxury Presence set out to build what the best agents in real estate had been missing: technology that matched their ambition. A decade later, more than 100,000 agents across nearly 20,000 brands run their businesses on the Presence Platform.
The new Luxury Presence brings every part of an agent's client-facing business onto one system, with four new capabilities available today: AI CRM, Social Media Management, Listing Ads, and the Homeowner Reports.
What’s New Our AI CRM is a relationship-first CRM built for how agents actually work. It syncs your contacts from email, phone, and social automatically, enriches records with behavioral and life-event data, and tells you exactly who to reach out to each day — and what to say.
Brian Buffini took the stage at UNITE 2026 in Charleston and did what he does better than almost anyone in real estate: he picked a fight with the conventional wisdom, armed with data most people would rather ignore. His message was blunt.
