As the need for smarter real estate marketing automation becomes urgent, a new kind of real estate virtual assistant is emerging, not as a support role, but as a full-stack solution.
Introducing the industry’s first fully autonomous AI marketing team. This always-on team of AI Marketing Specialists delivers marketing automation with the precision of human experts and the speed of machine intelligence.
Here we explore how Luxury Presence is turning the concept of a real estate virtual assistant into a high-performance marketing engine, one that’s reshaping what’s possible for agents, teams, and brokerages.
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The new standard for real estate marketing automation
Agents have long turned to real estate virtual assistants to handle time-consuming tasks. These assistants, often offshore or freelance, take on responsibilities such as scheduling, email management, and CRM updates. While helpful, the approach relies on human capacity, manual oversight, and constant direction.
Luxury Presence set out to solve this in a radically different way. Instead of replicating human support, they built a system that eliminates the need for it entirely. Powered by PresenceAI, technology developed in-house over four years, the company’s AI Marketing Specialists execute with autonomy, intelligence, and brand-aligned precision.
Each AI Marketing Specialist functions as a dedicated real estate virtual assistant, but unlike traditional support, these specialists never clock out, never need prompting, and never go off-message.
What makes these AI Specialists different
Luxury Presence’s AI Marketing Specialists are not just task-based bots. They are domain-specific systems designed to fully manage core marketing functions:
- AI Lead Nurture Specialist: Automatically responds to lead inquiries, nurtures them with contextual messaging, and alerts the agent when the lead is ready to convert.
- AI SEO Specialist: Continuously updates on-site content and blog posts to improve ranking in Google and local search, without requiring agent input.
- AI Ads Specialist: Optimizes Google and Meta campaigns in real time, adjusting spend, targeting, and creative to increase ROI.
- AI Blog Specialist: Generates and publishes localized, high-value blog content aligned to the agent’s tone, brand, and market niche.
All four function together like a synchronized team and together form the most comprehensive real estate virtual assistant solution available today.
AI Marketing Specialists
Grow like a team, without hiring one. 24/7 expert marketing, zero overhead.
Why it matters now
According to Luxury Presence CEO Malte Kramer, “Modern real estate agents operate at the intersection of multiple disciplines: They serve as strategic advisors, marketers, social media strategists and sales professionals”. With that level of complexity, automation has to be transformative.
Luxury Presence has designed these AI Marketing Specialists specifically to address what agents cannot sustainably scale on their own: Content velocity, lead engagement, campaign optimization, and SEO visibility. The result is a real estate virtual assistant system that replaces manual tasks with full-cycle execution.
The system is also personalized. Using over 60 million annual website visits across its client network, PresenceAI draws from real-time data and continuously adapts to each agent’s behavior, audience, and results.
Documented performance and real-world results
In beta testing, the AI Marketing Specialists achieved a 99.51% approval rate from participating agents. Nearly every action performed by these real estate virtual assistant tools was accepted without revision.
Premier agent Sherry Lawrence, who leads a top team in Greater Chattanooga, shared her experience with the AI Lead Nurture Specialist:
“It’s been powerful for the AI Lead Nurture Specialist to communicate with clients in the background while I’m working on something else. It’s just making my life a lot easier”.
That kind of feedback signals a turning point. These assistants are saving time, but also actively driving business outcomes.
Automation without loss of control
While the AI Marketing Specialists operate independently, agents remain in control. A transparent dashboard documents all actions taken: Content changes, SEO updates, lead interactions, and ad adjustments. Agents can review, approve, or reject edits in real time.
This “proof of work” visibility builds trust and reinforces the idea that a real estate virtual assistant can offer both hands-off automation and strategic alignment. The goal is to scale the agent’s reach, output, and performance without demanding more hours.
Built for top producers and those on the way there
Luxury Presence is already the platform of choice for more than 85,000 agents, including nearly one-third of those listed in RealTrends + Tom Ferry’s “The Thousand” rankings, as featured in The Wall Street Journal. Clients on the platform closed over $300 billion in transactions last year alone.
On average, Luxury Presence users completed nearly 25 transactions annually in 2024, compared to the NAR-reported industry average of 10.
The advantage is clear: When real estate virtual assistant tools evolve beyond admin support and start delivering marketing performance at scale, agents can finally focus on what they do best: Serving clients and closing deals.
The future of marketing automation is agent-owned, AI-executed
Luxury Presence’s AI Marketing Specialists represent more than just the next generation of real estate virtual assistants. They are a shift in how real estate marketing gets done, from fragmented, manual effort to fully aligned, autonomous execution.
It’s your full-stack marketing team, running 24/7, evolving every day, and aligned to your business goals.
If you’re ready to automate the hard parts of growth and reclaim your time for what really matters, Luxury Presence is ready to help.
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Agents using Luxury Presence grew sales nearly 2x faster than their peers, increased sold listings by 6%, and closed over $300B in transactions. Ready to grow your business? Let us show you how.
