If you’re wondering whether putting time and resources into search engine optimization (SEO) is still worth the investment, Luxury Presence founder and CEO Malte Kramer is here to explain why it absolutely is.
In the brief video course embedded above, he explains what SEO is, why it’s still incredibly relevant, and how it can give you a quantifiable, competitive edge. He also outlines three different approaches to executing a solid SEO strategy (DIY, hiring a freelancer, and using an agency) and their respective costs, pros, and cons.
As a company that sees overwhelming success in boosting agents’ and brokerages’ placement in search results every day, Luxury Presence knows firsthand how SEO increases brand visibility and contributes to local authority, making you the stand-out agent in your geographic area. In addition to the inherent strategic advantage, solid SEO also drives more site visitors, which means more leads — and ultimately — more sales.
Using hard data and concrete numbers, Malte also offers a case study to show that with the right comprehensive strategy, an agent can confidently expect a solid ROI. Luxury Presence client, Jenn Marley Bright, invested $6,500 in SEO over five months. In that short time, the results were clear:
- An 1,860% increase in keyword rankings
- Multiple new listing appointments secured
- A $2.8 million dollar deal closed, resulting in $84,000 in commission.
When you crunch the numbers, Luxury Presence’s SEO services gave Jenn an 1,192% return on her investment.
Watch the video above to learn more about SEO and how it can benefit your business, or schedule a consultation with one of our experts to see how we can help you maximize the return on your SEO investment.
About the author
CEO and Founder
Malte Kramer is the Founder and CEO of Luxury Presence, a leading real estate marketing platform serving more than 13,000 real estate professionals worldwide. Since founding the company in 2016, he has grown it into one of the fastest-growing PropTech companies, with a global team of hundreds and tens of millions in annual revenue. Originally from Germany, Kramer moved to the U.S. on a basketball scholarship to Pepperdine University and later earned an MBA from Stanford. He is passionate about building technology that empowers entrepreneurs and helps them grow their businesses.
