Social Media
Best practices for posting, advertising, and engaging with your target audience on a variety of social networks
Most real estate agents treat Instagram like a digital bulletin board. They post a listing photo, add a caption about square footage, and wonder …
Most real estate agents feel pulled in a dozen directions when it comes to social media. You know you should be posting, but where? …
I'm Aaron Grushow, Senior Social Media Marketing Manager at Luxury Presence. I grew a following of millions on TikTok before joining the team to …
In 2026, the gap between agents who generate a steady pipeline of online leads and those who struggle to fill their calendar comes down …
In 2026, the typical homebuyer visits nine different digital sources before moving forward on a real estate transaction (National Association of Realtors, 2023).
In 2026, real estate social media marketing is no longer optional. It is the single most important digital channel for agents who want to …
I've spent years working on social media strategy at Luxury Presence, and the pattern I see over and over is this: agents who are …
Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …
Before joining Luxury Presence, I spent years building a personal brand on TikTok, creating luxury real estate content across Los Angeles. In my role …