Social media is a powerful marketing tool for real estate pros to build their brand. Mastering it goes beyond posting photos and captions; using the right hashtags boosts visibility and engagement.
But which hashtags make the biggest impact, and how do you know if they work? In this article, we’ll list top real estate hashtags, offer insights on using them effectively, and share monitoring tools.
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Understanding real estate hashtags: what are they and why do they matter
A hashtag is a clickable keyword or phrase preceded by a “#” symbol. They’re used to categorize and discover content on social media, making posts more engaging and findable. Real estate hashtags act like signposts, directing users to your content. By choosing the right ones, you can attract your target audience to listings, blog posts, and other content marketing pieces.
Tips for using real estate hashtags effectively
Follow these hashtag fundamentals to maximize your marketing impact.
Prioritize relevant hashtags
Use hashtags that align with your content theme. Similar to the way search engine optimization works, hashtags aim to connect people with the information they are seeking. Irrelevant hashtags decrease the chances of reaching your target audience. You could also risk being shadowbanned, meaning your content will only appear for users who follow you. This will negatively affect your engagement and discovery potential.
Research the hashtags your audience already uses
Understanding how your readers use hashtags is a helpful way to ensure you’re choosing the ones that will resonate with them. Here’s one process you can follow to accomplish this:
- Type a keyword in the search field of the social media platform in which you want to enhance your hashtag strategy. On most social media sites, this will get you a list of top posts using that keyword.
- Scroll through those top-performing posts to see what hashtags they are using to get ideas for your own posts.
- Click on the hashtags used in top-performing posts. Doing so should take you to an aggregation of that hashtag’s usage, where you can see important metrics like all the latest posts using that hashtag, as well as who follows those tags.
Use a mix of niche and high-volume hashtags
While it may be tempting to target popular, high-density hashtags like #realestate, don’t overlook the power of low-density ones like #[yourcity]realestate. The likelihood that your post will be seen using a hashtag with only a few hundred or thousand posts is much greater than if you used a hashtag with millions of posts. We recommend using a balance of the two.
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Use branded hashtags
Consistently posting hashtags that are specific to your brand makes it easier for your audience to search for your content. Encouraging your network to use them also helps boost your brand awareness and becomes another form of engagement with your base.
Limit the number of hashtags per post
Although some platforms will allow you to use 30 hashtags or more in a single post, we recommend you limit the number of hashtags to three to five per post. Using 10 to 20 additional hashtags won’t likely make a difference in your reach or distribution. #LessIsMore.
80+ best real estate hashtags for maximum social media reach
Here’s a list of the top real estate hashtags. You’ll want to customize many of these to fit your local area or niche. For the best results, remember to use only the hashtags relevant to the content you’re posting.
Top 30+ location-based real estate hashtags:
- #[yourcity]neighborhoods
- #[yourcity]realtor
- #[yourcity]local
- #moveto[yourcity]
- #[yourcity]realestate
- #[yourcity]realestateagent
- #relocateto[yourcity]
- #[yourcity]yourstate
- #[yourcity]houses
- #[yourcity]homesforsale
- #[yourcity]realty
- #ilove[yourcity]
- #[yourcity]life
- #[yourcity]living
- #[yourcity]broker
- #[yourcity]homes
- #[yourcity]pride
- #neighborhood
- #lovewhereyoulive
- #loveyourneighborhood
- #neighborsandfriends
- #community
- #downtown
- #uptown
- #suburbs
- #beachlife
- #walkable
- #walkableneighborhood
- #walkscore
- #localmusic
Top 30+ real estate hashtags for listings:
- #forsale
- #homesforsale
- #homeforsale
- #houseforsale
- #condoforsale
- #duplexforsale
- #justlisted
- #newlisting
- #openhouse
- #justsold
- #listing
- #luxurylistings
- #offmarketlistings
- #offmarketlisting
- #pocketlisting
- #newhome
- #dreamhome
- #property
- #luxuryhomes
- #investmentproperty
- #luxuryproperties
- #luxuryrealestate
- #realestateforsale
- #realestateinvestment
- #fixandflip
- #renovated
- #curbappeal
- #mansion
- #househunting
- #virtualtour
- #findahome
- #closetothebeach
- #greattransportation
Top 20+ general real estate hashtags:
- #realestate
- #realestateagent
- #realty
- #realtor
- #realtorlife
- #realestatelife
- #realestatebroker
- #broker
- #brokerage
- #realestatebrokerage
- #realestateinvestor
- #realestateexperts
- #realestateagency
- #realestateinvesting
- #realestatetips
- #realestateideas
- #realtortips
- #realestatemarketing
- #realestatemarket
- #realestatenews
- #buyersagent
- #realestatebuyers
Best practices for using real estate hashtags on social media platforms
Understanding the subtlety of hashtagging on various platforms can help you connect with potential clients, showcase properties, and establish your brand in the marketplace. Here’s a quick guide to using hashtags on each social network.
TikTok
TikTok is where the young crowd hangs out online. To connect with them, look for trending hashtags. When posting, add three to five at most to lead viewers to your property showcases and content. Remember to craft short captions for powerful messages that hit home.
Recent data shows a shift in Instagram hashtag strategy: posts with 11 or more hashtags now achieve the highest engagement, according to Mention, with those using four hashtags not far behind. Cropink also found that using 9–11 hashtags can boost reach by up to 79.5%. Remember to mix popular, niche, and location-based hashtags for best results.
X (formerly Twitter)
Hashtags on X guide users to trends, and by using two to three relevant ones in each post, agents can easily engage and reach clients. Focus on niche or local hashtags to enhance post visibility. And if you’ve got an advertising budget, X offers a paid feature for businesses to boost visibility when their branded hashtag is used.
While some agents ignore LinkedIn because of its professional vibe, those who use it well tend to find success. Adding one or two suitable hashtags in posts broadens the reach of real estate insights and listings. When checking trends, make sure they match your brand and content strategy before posting.
Organic reach on Facebook has decreased in recent years. Using hashtags strategically can help. Stick to two to three hashtags for a focused approach. Although Facebook doesn’t prioritize hashtags, choosing specific, community-relevant tags will work for most agents.
YouTube
YouTube hashtags can improve a video’s discoverability and boost views by helping the platform understand your content and connecting it with related videos and searches. According to YouTube, using three to four relevant hashtags in titles or descriptions is ideal. Exceeding 15 will result in all hashtags being ignored. Use trending yet accurate hashtags to enhance visibility without misleading your audience.
Best tools to track real estate hashtag performance
As you start using these real estate hashtags, monitoring their effectiveness and refining your strategy will be important. There is no shortage of capable third-party tools you can use to track valuable data on hashtag performance, including reach and engagement, as well as more comprehensive insights.
Below, we’ve outlined some of the best on the market.
Iconosquare
- Pros: Multiple platform management, comprehensive analysis, competitor tracking, content scheduling, and customized reports
- Cons: Slight learning curve
- Pricing: Tiered pricing plans start at $33 per month
Sprout Social
- Pros: Multiple platform management, comprehensive analytics, content scheduling, social listening, and team collaboration
- Cons: Slight learning curve and less budget-friendly than other platforms
- Pricing: Tiered pricing plans start at $199 per month
Keyhole
- Pros: Multiple platform management, hashtag and keyword tracking, real-time monitoring, competitor analysis, and customized reports
- Cons: Fewer features than competitors with a relatively high price tag
- Pricing: Tiered pricing plans start at $89 per month
Hootsuite
- Pros: Multiple platform management, content scheduling, comprehensive analytics, team collaboration, and app integrations
- Cons: Slight learning curve
- Pricing: Offers several pricing plans starting at $99 per month
Don’t feel the need to shell out for a paid plan right away. If you are just starting on social media, use the analysis tools available natively in the platform. Or seek out a free or trial membership and scale up to one of the paid plans once your following increases.
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