With the majority of potential buyers and sellers turning to the internet to search for properties and agents, the role of social media in real estate marketing cannot be overstated. But that doesn’t mean it’s easy to leverage in your business.
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A well-thought-out social media content calendar ensures that you are regularly engaging with your audience, promoting key listings, and sharing valuable insights without the stress of last-minute content creation.
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Maintaining a consistent, on-brand social media presence is crucial in real estate. Download our social media calendar for 30 days of inventive content ideas tailored to the industry.
Why you need a social media content calendar
Planning out your social media content allows you to be strategic, consistent, and intentional with your messaging. By mapping out your posts in advance, you can align your social media efforts with your broader marketing goals. It also helps you ensure that each piece of content serves a specific purpose, whether that’s driving traffic to your listings, increasing brand awareness, or establishing your authority in the market.
Furthermore, a content calendar offers a balanced mix of content types — such as property showcases, client testimonials, and market updates — while also allowing you to capitalize on important dates and trends, ultimately maximizing your impact and reach on platforms like Facebook and Instagram.
Using scheduling tools with your social media calendar
Scheduling tools allow you to automate the posting process, ensuring that your content goes live at optimal times, even if you’re busy with showings or client meetings. Here’s how they work on a variety of popular platforms.
Recommended scheduling tools: Facebook’s native scheduling tool or third-party apps like Buffer or Hootsuite.
- Benefits: Facebook allows for direct scheduling, which means you can set posts to go live at times when your audience is most active. This strategy is ideal for long-form content like market updates or detailed property descriptions.
- Drawbacks: Organic reach on Facebook has declined, so you may need to supplement scheduled posts with paid promotions for maximum visibility.
Recommended scheduling tools: Meta Business Suite, Later, or Planoly.
- Benefits: Instagram is highly visual, making it perfect for showcasing properties and local highlights. Scheduling tools allow you to maintain a consistent visual aesthetic, critical for branding.
- Drawbacks: Instagram posts require more effort in terms of visuals and captions. Also, the platform’s algorithm favors real-time engagement, so relying solely on scheduling might affect your reach.
Recommended scheduling tools: Buffer, Hootsuite, Taplio, or LinkedIn’s native scheduling tool.
- Benefits: LinkedIn is excellent for networking and sharing professional content, such as market analyses or thought leadership pieces. Scheduled posts can help you maintain a regular presence without daily effort.
- Drawbacks: LinkedIn users generally prefer more personalized content, so fully automating posts might come across as less authentic.
X (formerly known as Twitter)
Recommended scheduling tools: X native scheduling, Hootsuite, or Post Planner.
- Benefits: X’s fast-paced environment allows you to share frequent updates, from market trends to quick tips. Scheduling tools help ensure your posts go live throughout the day, increasing visibility.
- Drawbacks: X’s algorithm prioritizes real-time interactions, so overly relying on scheduled posts can lead to missed opportunities for engagement.
Recommended scheduling tools: Loomly, Later, or Pinterest’s native scheduling tool.
- Benefits: Pinterest is ideal for sharing visual content, such as home decor tips or neighborhood guides. Scheduled pins can help you build a consistent presence and drive traffic to your listings.
- Drawbacks: Pinterest requires a high volume of content to stay relevant, and scheduling alone may not be enough to keep up with the platform’s demands.
Balancing automation with authenticity
While scheduling tools offer convenience, they should not replace real-time engagement. Clients expect authenticity, and a completely automated presence can feel impersonal.
Aim to balance scheduled posts with spontaneous updates and live videos. Also, just because you schedule a post doesn’t mean you can’t respond to comments on that post in real time once it’s live.
The power of hashtags in real estate marketing
Hashtags are more than just trendy phrases; they are a critical component of your social media strategy. When used correctly, hashtags can significantly increase your content’s visibility, attract a targeted audience, and enhance your brand’s online presence.
Our social media content calendar is designed to take the guesswork out of hashtag usage, offering tailored suggestions that align with the latest trends and real estate market insights. By including specific hashtags related to your niche, location, or property type, you can ensure that your posts appear in relevant searches, making it easier for potential clients to discover your listings.
In addition to using popular real estate hashtags such as #JustListed, #DreamHome, or #OpenHouse, our unique, on-brand hashtags can help you tap into broader conversations and engage with a larger audience. For example, hashtags like #Top5Tips, #SundaySpotlight, #RealEstateQuiz, and #MeetTheTeamMonday leverage originality to increase visibility and help organize your content. This not only improves the user experience but also strengthens your brand identity as a knowledgeable and thoughtful real estate professional.
Partner with Luxury Presence
As you continue to grow your business, remember that your digital presence is a reflection of your professionalism and expertise. By investing time and effort into crafting a standout online persona, you can attract more clients, close more deals, and achieve lasting success.
Luxury Presence can elevate your marketing strategy
Learn how we can help take your real estate business to the next level. Schedule a time to speak with one of our branding experts today.
