Google Ad Strategies

How to leverage the world’s most popular search engine for business visibility and advertising

A mobile phone with the Google Ads account logo and a laptop in the background with the Google Ads for real estate dashboard on the screen.

When agents use Google Ads for real estate marketing, they position themselves directly in front of clients who are actively searching for services or …

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Google search pulled up on an iphone screen illustrating a how to Create google business profile article

Ready to take your SEO to the next level? This post will guide you through how to create your Google Business Profile and explain …

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A customer checks her phone for a real estate SMS marketing message from a realtor.

Advertising online can be incredibly expensive for real estate agents, making running profitable campaigns difficult. If you’re struggling with your budget, retargeting ads offer …

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A black-and-white image of a tunnel used as a metaphor for a real estate marketing funnel.

Unlock the secrets to converting leads with a strategic marketing funnel. Learn expert tips and techniques for maximizing your online presence.

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illustration of search engine research for santa monica real estate to promote real estate SEO

Real estate search engine optimization (SEO) supercharges your website, increasing traffic, improving lead generation, and driving higher conversion rates. Let’s break down the best …

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The Presence Podcast with Holly Meyer Lucas

Holly Meyer Lucas is the Principal Founding Agent of the Meyer Lucas Team. Her team is ranked #1 in Palm Beach County with $100M …

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get on the map with google business profiles

One of the best ways to improve your real estate business is by using Google Business Profiles. In this video, you’ll learn how to …

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Young African-American SEO expert sitting at desk with headphones on advising a real estate agent client on Google's top ranking factors they should consider for their real estate website

Keeping up with the ever-changing world of SEO is a job in itself—which is why many real estate agents opt to work with a …

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A real estate agent is working using his phone and a laptop computer to maximize the efficiency of his sales funnel.

For real estate agents, clients are everything. They are the very foundation on which you build your career. Every agent chases leads, and while …

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