Branding
Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it
At this year’s Coldwell Banker’s Global Luxury Experience Conference in Vail, Kyle Scott, senior vice president of partnerships, brand, and community at Luxury Presence, …
Meet the agents and teams who are turning smart branding and digital tools into local authority, consistent leads, and lasting client relationships. These aren’t …
In a recent Luxury Presence webinar, hosted by Chris Linsell, director of content, a team of experts walked through real-world examples of agent marketing …
In real estate, clients don’t just want a knowledgeable agent; they want someone they recognize, trust, and remember. That truth came through powerfully in …
Tricia Lee is widely recognized as the “honorary mayor of Brooklyn.” Her career has been defined by a deep connection to the borough, a …
Eric Haskell’s trajectory, from art curation to luxury real estate, illustrates how vision, daring, and design instincts can become powerful engines of influence. His …
For brokerages navigating scale, identity, and brand impact, the ability to operate with clarity and foresight has become a decisive advantage. In July 2025, …
Reddit isn’t new, but the way Google is treating it is. Over the past year, Reddit has surged more than 1,300% in organic search …
The expectations of modern buyers and sellers are shifting. Real estate professionals navigate an environment shaped by precision, timing, and elevated digital standards. Clients …