The 10 Best Real Estate CRM Software Platforms

Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads into clients. But with so many options to choose from, it’s easy to experience analysis paralysis. We’re here to make the process easier. Read on for a look at the ten best real estate CRMs, including their advantages, drawbacks, and stand-out features.

Why do agents need the best real estate CRM?

A solid CRM can aid busy real estate agents in several critical ways:

• Lead management: Active agents deal with numerous leads daily. A CRM helps organize, track, and prioritize these leads, ensuring no opportunity slips through the cracks.
• Relationship management: Building strong ties with consumers is key in real estate. A CRM allows agents to nurture leads, stay in touch with clients, track interactions, and provide the type of personalized service that fosters loyalty and drives repeat business.
• Task organization: Real estate transactions involve numerous daily activities and deadlines. A CRM helps agents stay organized by scheduling to-dos, setting reminders, and tracking progress.
• Marketing automation: CRMs can automate outreach efforts such as email campaigns, follow-ups, and drip sequences. This saves time and ensures consistent communication with leads and clients.
• Data insights: CRMs provide a valuable view of client behavior, preferences, and transaction history. Agents can use this data to tailor their approach, identify trends, and make informed business decisions.
• Efficiency and productivity: By centralizing lead management, client communication, and task organization, a CRM streamlines workflows. This allows agents to focus on what matters most: closing deals and serving clients effectively.

All of the CRMs featured in this guide can be integrated with Luxury Presence to help streamline your marketing and lead management efforts. Some platforms, like Follow Up Boss and MoxiEngage, offer direct integrations, meaning they connect seamlessly without the need for third-party tools.

Others, such as ClickUp, Lone Wolf, Wise Agent, and BoldTrail, integrate via Zapier, a user-friendly automation tool that acts as a bridge between software platforms. Whether through direct sync or Zapier workflows, these integrations enable agents to connect their CRM with Luxury Presence’s suite of marketing services for a more cohesive business strategy.

How much do real estate CRMs cost?

Prices for CRM tools vary quite a bit depending on functionality and the number of users, also known as seats. An individual agent may find that an affordable $21-per-month plan provides everything they need in terms of relationship management. Meanwhile, brokerages may spend thousands of dollars every month on enterprise-level systems.

Pricing details listed for each CRM are accurate as of publication but are subject to change. Be sure to visit the provider’s website for the most up-to-date information on plans and features.

What’s the best CRM for real estate in 2025?

The best CRM for real estate is the one you’ll use. The best real estate CRM is the one that matches your goals, needs, technological prowess, client base, and time commitment. Here’s a look at ten of the best options in 2025 to help you determine what’s right for your business.

Follow Up Boss

Follow Up Boss is a cult favorite among agents. While some have qualms about the inherent implications of this merger, Follow Up Boss is still considered one of the best CRMs for real estate and offers seamless functionality and a solid range of integrations. Email, calls, and texting all come baked into the software, making it an excellent all-in-one communications platform. Follow Up Boss allows agents to store unlimited contacts and comes equipped with marketing automation features, such as drip and batch emailing.

Pros

• More than 250 integrations, including Luxury Presence
• Extremely robust lead routing options
• Includes individual and group texting that is integrated into workflows and can be automated
• Automated follow-up campaigns
• Easy-to-use dashboard
• Mobile app
• 14-day free trial

Cons

• Support is not 24/7
• No native ad campaign creation or Facebook Ads integration
• No free plan
• Owned by Zillow

ClickUp

As a robust project management system with a free CRM option, ClickUp stands out from the crowd. While not a typical sales CRM, its organizational and communication tools offer a refreshing, customizable alternative. Emphasizing process and user experience, ClickUp provides affordable access to a wide variety of features. ClickUp is not specifically designed for the real estate industry, but it does have a ready-to-go real estate template that can be customized to fit your CRM needs. It provides excellent bang for your buck, especially if you have the time and tech-savvy to customize it for your workflow.

Pros

• Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
• Free version includes one million contacts and unlimited users
• AI assistant chatbot
• Mobile app
• Real-time collaboration with assigned comments and live chat
• Time tracking and workload management
• Dashboards are customizable and visually rich

Cons

• Steep learning curve for new users
• Interface can feel cluttered with too many options
• Not ideal for compiling or managing extensive project feedback
• No 24/7 live support; phone support and onboarding assistance are only available on the Enterprise plan
• Mobile app is less intuitive than the desktop version

Lone Wolf (formerly LionDesk)

If you’re looking for robust functionality at a reasonable price, Lone Wolf (previously known as LionDesk) is worth a try. In addition to contact organization and lead nurturing, Lone Wolf now features an AI-powered lead assistant, enhanced drip campaigns with text and phone integration, and standout tools like video email and texting. While it doesn’t include premium extras like website builders, its powerful automation and multi-channel outreach make it a smart choice for agents who want to nurture leads efficiently.

Pros

• Real estate-specific CRM
• Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
• AI-powered lead assistant
• Affordable pricing tiers
• Straightforward outreach and marketing tools
• Instant lead alerts and mobile app functionality

Cons

• Minimal customer support
• Lacks some of the premium features offered by competitors
• Mobile app lacks advanced features
• Add-ons like the Power Dialer can be expensive

Wise Agent

As one of the first industry-specific CRMs, Wise Agent is widely considered to be one of the best real estate CRM in terms of value. For less than $50, real estate agents get a CRM with surprising sophistication and features tailored to their needs. An agent can start leveraging Wise Agent and its capabilities on day one, with its minimal learning curve and intuitive interface. And if you do need a little hand-holding, the company’s 24/7 U.S.-based customer service is highly valued.

Pros

• Real estate-specific CRM
• More than 100 native integrations, with additional connections (including to Luxury Presence) via Zapier
• 24/7 customer service
• Full transaction management capabilities
• 14-day free trial
• Complimentary one-on-one onboarding
• Built-in landing pages and drip marketing tools

Cons

• No mobile app
• Texting costs extra
• No live chat support
• No auto dialer

Pipedrive

While not designed specifically for real estate, Pipedrive is a CRM powerhouse sure to elevate any agent’s sales game at an excellent price point. The base package is $19 per month, though agents will probably need a more robust professional option, which costs around $64. With this comes a host of features, including lead routing, data import, AI-powered reports, and personalized onboarding. , ,.

Pros

• Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
• Excellent value + free trial
• Sales forecasting and reporting tools
• Intuitive platform
• High levels of customization

Cons

• Sales-specific tools can be overwhelming
• Mobile app has limited functionality
• Some integrations require third-party tools
• Limited built-in marketing tools

MoxiEngage

The reason we ranked MoxiEngage as one of the best CRMs for real estate is due to its ability to integrate communication channels. Its strength lies in how well it provides agents with a high-level overview of their daily tasks and activities. Moxiworks doesn’t offer a free plan or trial but provides more bells and whistles than the average CRM system. You can set personal sales volume goals, manage a property listing, streamline closings, and even set up a training library for team members.

Pros

• Real estate-specific CRM
• Integrates with Luxury Presence
• Built-in dialer and messenger
• Manager dashboard feature makes coaching agents easy
• Robust marketing automation features
• Prospects updated daily

Cons

• No free trial or free pricing tier
• Pricing information requires direct contact with MoxiWorks

BoldTrail (formerly kvCORE)

An all-in-one real estate CRM system, BoldTrail (previously known as kvCORE) provides IDX, marketing, lead generation, and more in a single package. The platform also includes advanced functions like automated campaigns and lead-capture landing pages. However, BoldTrail comes in at a higher-than-average price point. You’ll spend $500 per month for one to two users and pay a $1,000 one-time setup fee. While cheaper real estate CRM software programs may charge less upfront, you may have to pay extra for additional features that come standard with BoldTrail.

Pros

• Real estate-specific CRM with AI-driven automation
• Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
• Customizable IDX websites
• Comprehensive reporting and analytics
• Team management tools
• Broad range of features, including lead generation

Cons

• No free trial or free version
• Steep learning curve
• Starts at $500 per month

Realvolve

A highly customizable real estate CRM system, Realvolve specializes in automating workflows and transaction management. While it lacks many of the features of its more sophisticated competitors, its wide range of marketing systems makes it one of the best CRMs for real estate. You can choose between prebuilt, templated workflows or customize your own system. Realvolve also offers basic functions like a built-in calendar and lead nurturing systems, plus a full library of workflows and email and social media templates.

Pros

• Real estate-specific CRM
• A handful of native integrations, with additional connections (including to Luxury Presence) via Zapier
• Highly customizable automated marketing systems
• Large library of prebuilt workflows and templates
• Affordable for single agents with scalable options for teams and brokerages

Cons

• Lacks some of the advanced features offered by more comprehensive services, such as email marketing, landing page creation, and market report generation
• Steep learning curve when it comes to creating workflows

Salesforce

Salesforce is a robust cloud-based CRM known for its flexibility and scalability, making it a popular choice for real estate professionals. It offers advanced analytics, customizable workflows, and seamless integration with third-party apps, allowing businesses to tailor the platform to their needs. Users can also explore its features with a 30-day free trial on its Enterprise and Unlimited plans.

Pros

• Highly customizable
• Advanced analytics and reporting tools
• Scalable for teams of all sizes
• Seamless integration with a wide range of third-party applications.
• 30-day free trial on Enterprise and Unlimited plans

Cons

• Steeper learning curve due to the platform’s extensive features.
• Higher pricing tiers may be costly for smaller teams.
• Effective customization may require support from Salesforce specialists.

HubSpot

Combining AI technology with sales and marketing tools, HubSpot CRM is a versatile platform designed to help businesses optimize team alignment and drive performance. It offers robust automation, shared dashboards, and omnichannel capabilities, but the steep pricing between the Starter and Professional subscriptions can be a barrier for smaller businesses. Despite this, its free plan provides impressive features, making it a great starting point for small teams.

Pros

• Shared dashboards for transparent collaboration between sales and marketing teams.
• AI-powered tools like Breeze Copilot
• Free plan with access to marketing, content, and e-commerce tools

Cons

• Many advanced features are available only in higher-priced plans.
• Significant price gap between Starter and Professional tiers.
• Additional charges for API calls, WhatsApp conversations, and advanced features

The best real estate CRM + Luxury Presence

Your real estate CRM software should provide a reliable place to store your buyer and seller leads and a great database for those you need to reconnect with. But to get those contacts in the first place, you need a strong marketing presence.

Luxury Presence offers expert marketing solutions that elevate your business and help you fill your pipeline with leads — including SEO and content marketing services, Lead Gen Ads, and social media management. Discover how Luxury Presence can accelerate your real estate business