CRMs

Customer relationship management tools and best practices tailored for real estate professionals

Real estate agent addressing an envelope to a prospect illustrating the need for personalization in marketing automation

For real estate professionals, personalization means sending the right message at the right time to the right audience. Your clients expect tailored experiences that …

A lead signs up for a real estate agent follow up email created with templates

This guide will provide you with actionable tips and customizable real estate agent follow-up email templates, including one-year follow-up templates for real estate agents …

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead generation ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

An agent sits in front of their laptop working on creating cost-effective real estate crm email campaigns

As a real estate professional, email campaigns are a key tool to engage with clients and grow your business. However, to manage those campaigns …

Two women sit on a couch in an office working to compile a marketing toolkit for their business

Whether you’re a seasoned agent or new to the industry, a well-structured marketing plan — supported by the right tools — can significantly boost …

5 galvanized buckets of different shapes and sizes, representing audience segmentation techniques

Audience segmentation is a highly effective strategy for connecting with your prospects and leads. By dividing your contacts into targeted groups based on specific …

A woman practicing successful real estate lead follow-up on the phone.

Learn best practices for real estate lead follow-up and how AI tools can streamline and enhance your nurturing efforts.

macbook keyboard

As agents strive to stay ahead in a competitive market, harnessing the power of a customer relationship management system (CRM) is essential. CRMs have …

A computer keyboard on which an agent might seek out the best real estate CRM for their business

Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads …

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