Our new interface is designed to take your online presence to the next level.
In the day-to-day life of a luxury real estate professional, if you’re not driving between showings and meetings, you’re likely online, managing your properties, your brand, and your marketing materials. Especially in the last few years, you’re much more likely to have the first interaction with someone new online, instead of in person. Successful luxury real estate agents understand that creating and maintaining an excellent website and online presence is an ongoing and ever-changing endeavor, not a “one and done” task. As your brand grows and shifts and as you learn more about your market and your own business, your website needs its own shifts as well.
Your online presence serves as the face of your business, and having a powerful platform for managing that presence is crucial for your success. That’s where The Presence™️ Platform comes in: all of the Luxury Presence platform tools you love, with new and improved features and designs, to help you achieve your goals faster.
Looks aren’t everything, but when it comes to putting your best foot forward online, the appearance of your website is a top priority. There’s no such thing as perfect, but many agents find themselves spending hours on end tweaking and revisiting their website design features in their pursuit of the look and feel that truly matches their brand. This ongoing process can be motivating and even fun, as long as you’re working with the right platform.
Gone are the days of slow-loading design pages and clunky style options holding you back from creating the website of your dreams. The Presence™️ Platform comes equipped with new branding, styles and colors so that you can easily design and build a site that captures your brand personality professionally and accurately. Every small detail matters, and now you can control each aspect of your site’s appearance.
In an industry as personal as real estate, there’s no place for a cut-and-paste website appearance. Just as every home is unique and every clients’ needs differ, no two luxury real estate websites should appear the same. With an easy-to-use visual website editor and unlimited access to high-quality, curated images, you’ll be able to fully personalize your website so that your true message and business style shines through. A well-designed website that’s true to you will attract the clients you’re best prepared to help, and set you on the path of growing your real estate business.
When your luxury real estate site needs a quick edit or addition, there’s not always time in your day to sit down and rework your website on your laptop or desktop. Before you know it, a few hours have gone by and you’ve forgotten what design blip or copy error was bothering you before…and it never gets fixed.
With The Presence™️ Platform, improvements don’t have to wait: hop on your mobile phone to make quick changes and even in-depth edits. Whether you’re adding a glowing new client testimonial, optimizing your landing page copy, or updating a listing, the power of web design lies right in the palm of your hand. For many agents, some of the most creative and unique ideas come up when you’re on the go. Don’t let them go to waste!
Similarly, losing momentum with potential future clients can be catastrophic and costly for your business, especially when you’re working to grow your network. Mobile-friendly CMS management on The Presence™️ Platform allows you to follow up on leads quickly, even when you’re not with your computer. No more losing clients to communication downtime fueled by your busy schedule. Now, you can respond to messages, send relevant listing information, and move potential clients through your ideal customer journey, all from your mobile device. Plus, in-depth lead event and activity tracking makes it easier than ever to stay on top of all you need to know about your leads.
On top of all of the small details and logistical action items that come with running a successful luxury real estate business, agents simply don’t have time to troubleshoot and feel their way through a confusing website builder interface. Unfortunately, it’s all too common to come face to face with a website builder that has an overly complex interface, frustratingly few design options, confusing platforms, and slow-loading integrations. It’s natural to feel frustrated and overwhelmed when a buggy and complex system stands between you and your dream website.
In your busy schedule, there’s no time to sit down and spend hours on end learning overly complex click pathways to build the website you really want. Confusing and complicated website builders are out — The Presence™️ Platform is in, with a fast and streamlined website page builder that merges simplicity with speed. No more waiting minutes on end for pages to load, and no more clicking through pages upon pages of guides and extra support to find the tweak your website needs. Now, you can rely on a simple and easy-to-understand builder for everything from tiny edits to huge overhauls.
Save time with The Presence™️ Platform. It will help you fully optimize your digital presence without the time-consuming research and implementation that building a website used to require. For luxury real estate agents, the phrase “time is money” couldn’t be more true! With automated MLS property updates, you can rest assured that your clients are seeing accurate and updated information about each of your listings. Plus, render your Instagram posts straight to your website to keep your page and visuals fresh and updated. Add these features to automated SEO content for CMS sites, and you’ll be reaching new leads in record time and putting your best foot forward for anyone visiting your site.
Cutting-Edge Marketing Technology
A beautiful website is fairly meaningless if you don’t have the analytics and reporting to make sense of what’s working and what’s wasting your time. With the new technology behind The Presence™️ Platform, you’ll be able to do deep dives into your marketing efforts so that you can drill down on the aspects that truly work. Set smart goals and get specific on the web analytics to track them, and watch how effortlessly you can prioritize your marketing efforts and streamline your client growth processes. Generate reports at the click of a button to track your progress and pivot when you need to.
Outside of analytics and reporting, the new platform also offers integrations with top CRMs and Zapier as well as Home Search features. Provide an intuitive and pleasant property search experience for your future clients and buyers with a smart search feature to accurately sort your available listings. Plus, stay on top of your content marketing goals with an RSS blog feed integration. Keep your website updated with all the features you and your clients need, without allowing your schedule to be bogged down by technology issues or steep learning curves. With The Presence™️ Platform, everything you need is integrated and laid out for you.
Honing your online presence is crucial, but it shouldn’t be stressful or overly time-consuming. The Presence™️ Platform ties together tools to address various needs we’ve noticed from luxury real estate agents, all within a user-friendly and easy-to-understand platform. Take control of your online branding and marketing, and connect with successful agents across the country. The power is at your fingertips.