Tricia Lee delivers results by building resonance. Her method blends intention, accessibility, and personality into a multi-layered marketing engine that runs on instinct and repetition.
In the final installment of The A List series, hosted by Isabella Savini of Luxury Presence, Tricia Lee expands on the foundation laid in her first two conversations, where she explored the power of personal storytelling and the impact of hyper-local expertise. Here, she turns to the systems and habits that keep a brand visible, relevant, and trusted. Drawing from her own approach to multi-channel marketing, neighborhood presence, and message consistency, Lee offers a blueprint for showing up with intention — and staying top of mind. What follows is a look at how strategic repetition, thoughtful execution, and unmistakable voice turn presence into performance.
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Building momentum through presence
Lee doesn’t assign her marketing to one specific channel. She uses every surface, platform, and space available to reinforce her value. Her message appears across social timelines, direct mail pieces, building bulletin boards, and community events.
“You should see me everywhere,” she said. “Maybe you see me in your mailbox. Maybe you see me on a targeted ad on your Facebook. Maybe you see me at an event in the lounge room downstairs”.
This visibility is not passive or outsourced. It comes from a discipline of being highly available and widely seen.
“I’m just in your mailbox every month. I’m just your coaster on your coffee table,” Lee said. “That’s why you think that [I’m the top agent], because you’re constantly seeing me.”
Reinforcement breeds recognition. Repetition trains association. Her presence becomes a form of psychological real estate, occupying space in the minds of the people she intends to serve.
Creating narrative from discovery
Lee’s storytelling doesn’t begin in front of a camera or behind a laptop. It often starts during a walk. A chance moment — scaffolding removed, a façade revealed — can spark an entire sales plan.
“I think I’d walked past this property a hundred times, but one day I’m walking past it, and the scaffolding had come down from in front of the building,” she said. “That day, the scaffolding is down and I’m now able to see the structure, and I’m like, wait, what is this?”
Curiosity led her to research the building: Location, pricing, layout, and history all supported her instincts. That excitement turned into a public message. She realized “this was literally Fort Greene’s best kept secret.”
Her initial content shared what she discovered. Over time, she layered that message across assets.
“I use that consistently on all print materials. Then I would use it in the language in the listing descriptions. I would use it on the promotional materials at the properties,” she explained.
The phrase traveled from social captions to brochures. The tone shifted from casual to professional, without losing its spark. She hosted events for neighbors already living there, not as prospects, but as witnesses to her marketing approach.
“They’re not looking for an apartment,” Lee said. “But what they’re looking to see is how I do my job and how I would market their property”.
Blending enthusiasm with discipline
Lee’s marketing is shaped by intention, not automation. Her visual standards stay high, even when executed by others. Her voice remains audible, even in outsourced tasks.
“I know that the standard for everything I do is really high,” she said. “I work with somebody who knows my voice and knows how I like to describe properties.”
She believes agents should maintain creative control over their tone, especially when building trust online.
“Your social media and how you kind of share more of a personal side to your brand — that’s not something I feel like you can delegate,” she said.
For newer professionals, she encourages self-reliance and self-compassion. Messaging becomes more effective through practice, not perfection.
“You’ll get better with time as people watch what it is that you’re putting out,” Lee said. “They’re not as judgmental as you think they are.”
Choosing adaptability over nostalgia
Lee evaluates her business regularly. She audits her platforms, materials, and messaging to make sure they reflect her current self. That process includes replacing outdated assets and reworking brand positioning.
This approach is both creative and strategic. It reflects her background in beauty and her belief in the power of transformation. “I think that you can do that with your brand. I think you can do that with your storytelling, honestly,” she added.
Her recent decision to rebuild her website wasn’t driven by traffic reports. It came from a desire to match her current perspective.
“I wanted something that spoke to who I was today, not the website that I built six years ago,” Lee said. “I’m a different broker. I’m a different woman today than I was then.”
Every element of her process reflects clarity and confidence. She trusts her instincts and amplifies what she believes others will find meaningful.
Turning voice into value
Lee’s philosophy revolves around communication. Her systems serve her personality. Her platforms echo her priorities. Her messaging becomes a bridge between attention and loyalty.
What started with daily curiosity became a multi-year strategy. What began as casual storytelling turned into community recognition. She sells properties, but she also delivers context, meaning, and visibility.
We help real estate professionals amplify their expertise with tools, technology, and strategy built for standout storytelling.
Elevate your presence
If you’re ready to join Tricia Lee and the thousands of other top-producing agents who work with Luxury Presence, schedule a strategy session with our expert team today.
