Developing your real estate brand begins with your website, it’s your first impression (and in some cases your last if it doesn’t send the right message). To put this in perspective, 43% of home buyers start their searches online, meaning that nearly half of your potential clients will see your website before they meet you.
Building a website can often become time-consuming and difficult to navigate without the help of an experienced developer. It doesn’t have to be.
Building better websites
Sell It Like Serhant and Luxury Presence have joined forces to help high-performing real estate agents close the knowledge gap in The Ultimate Website Course for Real Estate Agents. We’re teaching agents the building block to launching websites that drive leads, impress clients, and help close deals.
What you’ll take away
With 39 chapters of immersive content, our course will give you everything you need to build the blueprint for an agent website that converts, including:
- Real estate website fundamentals
- The exact things you need to do to optimize your website for lead generation
- How to easily analyze web performance and optimize for improvement
- Strategies for working with a website partner
The course consists of three hours of video tutorials featuring Ryan Serhant, Malte Kramer, and Joana Koiller, an interactive website planning guide, complete with worksheets and templates, and 30 days of access to the Sell It Like Serhant community along with its library of resources.
Lesson preview: lead magnets
This course was developed to tackle two major hurdles for real estate agents, lead generation and conversion. One of the key elements the course covers specifically is how to develop and use lead magnets, a tried and true marketing tactic that is proven to turn website visitors into leads. Lead magnets usually come in the form of valuable information or services that are particularly tailored to your target audience.
For example, an agent could develop a checklist for first-time home buyers that guides them through the process and gives them specific things to look for at every stage, backed by research and experience.
Ideally, this piece of content would influence website visitors to share their contact information through a form that preserves it in your CRM or customer relationship management tool allowing them to download the checklist. The reason being the value it offers to first-time home buyers, addressing the anxiety that comes along with making a major life decision without much experience.
You’ll learn about lead magnets and other strategies to turn your agent website into a conversion machine. Sign up for the course today.