A real estate blog can help you both online and offline. Beyond helping you get found without paid advertising, your blog can help you improve your marketing strategy and the services you offer.
When you’re in the field, a lot of the feedback you get can be subjective. Someone might act like they know what you’re talking about when you discuss their lending options, but the truth is that maybe they needed some more information and were too self-conscious to ask more questions.
Your blog, on the other hand, is more likely to reveal that a lot of your prospects and clients are struggling with understanding their financing options because those blog posts are getting a lot of traffic. The numbers don’t lie.
You can think of your blog posts as little focus groups, and your blog analytics reveal what your target market is interested in. Noticing which posts get a lot of traffic can save you a lot of time when you’re creating content, and out in the field, it gives you a great list of conversation starters.
Your real estate blog analytics help you identify your prospects’ struggles
Clearly identifying your ideal client’s struggles can help you narrow down your messaging to make clients feel like you’re speaking directly to them. When that happens, you’re making a real connection and positioning yourself as someone who has the answers to their questions.
Since the majority of your blog posts should be educational, they should address some of the issues your target market might run into during the buying or selling process. If you take the time to look at your blog analytics, you should start to see which posts get the most traffic, which can inform the kind of content you continue to create.
To make it easier for prospects to find the answers to their questions, make sure the titles of your blog posts sound enticing and clearly represent the solution you’re offering. This also makes it easier for you to identify exactly why certain posts get more clicks than others.
Keep in mind that blog titles with 6-13 words get the most consistent amount of traffic and hits, so if you have posts that aren’t getting as much traffic as others, try playing around with the titles before you assume people aren’t interested.
Your blog analytics can help you improve your services
In addition to informing the kind of content you should create to market yourself online, your blog analytics can also improve the services you offer out in the field. For example, if you see that your posts about finding the right investment properties are getting a lot of attention, you might want to take extra time to make sure your clients are clear about the intricacies of that particular process.
Sometimes, people are hesitant to ask certain questions because they don’t want to look like an inexperienced buyer or seller and would rather find out on their own online. Again, when you think of your blog posts as focus groups, the data they create can tell you what topics you should spend more time getting out ahead of when you sit down with clients.
You can find out where most of your real estate blog traffic is coming from and double down on those sources
If you’re creating regular blog content, eventually you’ll start to see patterns indicating what online sources are generating the most traffic to your website. Not only will you see which social media platforms are actually converting to website visits, you’ll also start to see how people are finding your blog organically, such as what search terms people frequently type into their search engines before they end up clicking on your blog posts.
When you first start creating content online to market your services, the tendency is to want to post on all social media outlets. The reality is that your target market likely uses just one or two social platforms more than others, and it’ll save you some time and effort to adjust your social media marketing accordingly.
Your real estate blog analytics can help you grow your email list
Email marketing has the highest ROI of all digital marketing efforts, so real estate agents should be focused on growing their email lists.
People are constantly inundated with emails from the businesses they frequent and follow, so it takes more than simply asking for their email address to get it. These days, you need to have an
attractive lead magnet to exchange with your prospects for their email address. Some examples of typical real estate lead magnets are a short downloadable guide to buying or selling in your particular area, a moving checklist, or a list of local resources.
If you feel like your email capture has slowed down or never really took off in the first place, you can take a look at your blog analytics to help you out. Again, high-traffic posts tell you what your market is looking for, so taking your most popular blog post and creating a lead magnet based on the topic it addresses can give you a lead magnet that people will gladly give you their information for.
To make it simple or to test your new topic against your existing lead magnet, you can start by making just the first part of your high-traffic blog post visible to readers but make the rest available as “premium content” in exchange for email addresses.
If you want to get the most out of your blog content, our in-house team of writers include former journalists from leading lifestyle magazines, real estate experts, and SEO specialists who will craft compelling content to expertly position your brand and support your fully integrated marketing strategy. Set up a consultation with us here.