Social media is a great tool for not only demonstrating your expertise to potential clients and promoting listings but also providing up-to-date information on the communities you serve. That’s why, when it comes to maintaining your Instagram presence as a real estate agent, it’s essential to regularly update your account to provide professional insights with a personal touch.
Instagram is growing in popularity throughout the real estate industry. The National Association of Realtors’ 2023 technology survey revealed that 68% of real estate businesses use Instagram, a leap of 16 percentage points from just two years earlier. But in order to use this tool effectively, it’s helpful to have a wide variety of post ideas to choose from.
From highlighting community events to sharing educational tips, here are 50 real estate Instagram ideas to keep your posts fresh and engaging. After our tips, we’ll share best practices for posting on the platform.
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Tap into your community
Getting involved with your community is a great way to personalize your social media presence. The better you know your neighborhood, the more you can tap into it to paint a detailed and insightful picture for clients.
1. Community features
Demonstrating your knowledge of the neighborhoods you serve is key to marketing your listings and helping buyers find their dream homes. Part of that is getting the word out about what your local community has to offer. Stay up to date on the unique events and businesses in your area and highlight them in your posts.
2. Local activities
Whether it’s a date night at the local cinema or an afternoon mini-golfing with the family, highlight the fun outings available in your community. Give clients a sense of what it might be like to join the neighborhood.
3. Restaurants and cafes
Most individuals or families moving to a new community are curious about its culinary scene. From casual eateries to upscale dining options, showcase the popular restaurants dotting your neighborhood. Don’t stop there—getting your caffeine fix on a Saturday morning? Show some Instagram love by tagging your local coffee spot in a pic of your order.
4. Shops
Use your social media accounts to post about retail options in the area. Get your clients excited about the possibility of living close to great shopping, whether it’s local boutiques, children’s bookstores, or popular designer brands.
5. Parks and green spaces
People increasingly want to live in communities that offer opportunities to get outside. Whether it’s for a sunny picnic or rigorous game of basketball, parks are an appealing quality of any neighborhood.
6. Nature and hikes
There is nothing more grounding than being surrounded by nature, from mountains to water and everything in between. If the neighborhoods you work in have stunning hikes or natural elements, be sure to highlight this—especially as the seasons change.
7. Walkability
The ease of getting around your neighborhood without a car is a big selling point for many potential clients. Check out how your community ranks on Walkscore. If your neighborhoods are walkable, make sure you share this on your social media account.
8. Local businesses
Supporting local businesses isn’t just for retail and restaurant posts; it’s a great way to give back to your community. Small Business Saturday takes place annually, and in 2024, it’s happening on November 30. Use your Instagram account to encourage clients to avail themselves of local products and services to support their neighborhood.
9. Clubs and organizations
When moving to a new city, your clients may be looking for ways to get involved in their community. Use Instagram to highlight various organizations or clubs that new residents can join to meet people and form connections.
10. Educational opportunities
Are your neighborhoods home to any exceptional schools or colleges? Do the local elementary and high schools get involved in the community? Shine a light on their accomplishments and events on your social media page.
11. Historical appeal
It’s fascinating to learn about the history of the place you live. Instagram is a great way to share facts about interesting local landmarks, educate residents on a neighborhood’s past, and showcase how the area has evolved.
Seasonal highlights
As neighborhoods rotate their activities and events to accommodate changing seasons and holidays, consider how you can craft your Instagram feed around them.
12. Festivals
From jazz fests to arts and crafts fairs, community events serve to bring everyone together for celebration and fun. Notify your followers about upcoming local happenings and post pictures after you attend them.
13. Events
From concerts to conferences and 5K races to school open houses, almost every community has special events throughout the year. It’s worthwhile to look into your town’s calendar and highlight a few.
14. Farmers’ markets
If your local neighborhoods have farmers’ markets, let your Instagram following know when and where they happen. Farmers’ markets encourage community connection and give visitors access to fresh, local products—from fruits and vegetables to pastries and flowers.
15. Holidays
Holidays are known for being a festive and whimsical time. Bring attention to local festive events or show your personality by celebrating fun, lesser-known holidays (think: National Donut Day or Employee Appreciation Day).
16. Elections
While you don’t have to share which party you’re voting for, you can encourage and remind your Instagram followers to get out there, impact their community, and do their civic duty by voting in both local and national elections.
Free social media templates
Ready to execute on these strategies but need a little design help? Our expert social media team put together three sets of engaging, on-brand post templates you can customize and deploy today.
Client education
In addition to showcasing what your local community has to offer, it’s helpful to offer clients tips and suggestions when it comes to the process of buying or selling a home.
17. Market stats
Market stats are crucial to the buying and selling processes. Sharing them can not only help your customers make the most informed decisions but also show you’re a trusted expert in your field. Your local news outlets, Realtor associations, and brokerage are all potential sources for this information.
18. Tips for buying a home
Buying a home can be a stressful and confusing process, especially for first-timers. Use Instagram to provide helpful information—like methods for saving for a downpayment or suggestions on getting pre-approved for a mortgage—on steps your followers can take to make it less daunting.
19. Tips for selling a home
When it’s time for your followers to pack up and move on to their next chapter, you can help make the process as smooth and seamless as possible. Use Instagram to share tips for selling a home, such as how to price properties correctly and get professional pictures that show a home in the best light.
20. Tips on getting a home loan
Mortgages can be tedious to navigate, which is why your guidance is immensely helpful for potential clients who are perusing your Instagram account. Sharing tips like checking credit history and upping a down payment will help guide future clients.
21. Tips on improving curb appeal
When it comes to real estate, first impressions matter. You can educate your followers on how cleaning the driveway, replacing the gutters and downspouts, and installing outdoor lighting can increase a home’s curb appeal. Before-and-after photos are especially helpful here.
22. Tips for deep cleaning
When getting ready to sell a home, few clients understand the importance of cleanliness. Share some suggestions for thoroughly cleaning a property. Make sure your audience knows that the smallest details can mean the biggest difference—even if that means tackling dusty window sills and blinds and scrubbing grease from the kitchen’s nooks and crannies.
23. Tips for organizing
In the face of a big move, homeowners may be reluctant to organize or pack up belongings. But decluttering is key to get your listing looking its best. From sharing your picks for the best storage containers to tips for installing new hooks in a closet, organizational tips will help inspire your future clients to strive for neatness.
24. Tips for cooking or meal prep
The kitchen is one of the most important common areas in the home, so why not bring it into the spotlight? Encourage clients to take advantage of their kitchen space by sharing tried-and-true recipes or family meal prep ideas.
25. Tips for a night in with the family
Tap into the heart of the home by introducing ideas on how to make the most out of it. Nobody is too old to build a living room fort, have a game night, watch an animated classic, or camp in the backyard.
26. Tips for starting a garden
One major benefit of owning a home is the ability to set down roots. Clients young and old love to see their plants thrive, so reach out to local master gardeners who can share tips for getting started or post resources from the USDA’s extension office for your area.
27. Tips for revamping a backyard
Renovation projects can be key to your followers making the most of their homes—and that extends into the backyard. Offer ways your followers can revamp their green space, such as bringing the indoors outside with comfortable furniture, all-weather rugs, and cozy lighting.
28. Interior design ideas
Put your staging expertise to use in another context by sharing photos of your favorite stunning interiors. Use the caption to call out noteworthy details or provide relevant tips. This will speak to a range of followers, from those in the process of selling their homes to anyone looking to improve their current home’s appearance and functionality.
29. Home renovation ideas
DIY home improvement projects can also offer a fun way for your followers to connect you with the notion of a perfect home. Projects can range from painting an accent wall to replacing the front door to redoing the bathroom floors.
A personal touch
The groundwork for a trusting client-agent relationship relies on getting to know each other on a personal level. Instagram is a great outlet to give clients a sense of who you and your team are—in and out of the office.
30. Introduce—and reintroduce—yourself
Instagram followers come and go, which makes it important to share who you are more than once. Use your account as a space to frame what makes you a great leader, business person, and real estate professional. What is your experience? What are your interests? What areas do you serve?
31. Frequently asked questions
Do you find yourself answering the same questions from various clients over time? Turn your Instagram account into a go-to resource for your followers by answering these questions in a recurring series. You can even crowdsource questions from followers via the interactive Questions Sticker feature on stories (and later save them to a story highlight or recycle them in a grid post).
32. New member spotlights
As they say, teamwork makes the dream work. Introduce new team members, vendors, and partners to make them feel welcome and connect them to potential clients.
33. Team events
There’s no doubt that your brokerage or team is filled with hardworking, passionate individuals. Office events, traditions, and team-building exercises can do double-duty in providing social media content to share.
34. Volunteer work
Volunteer work is a fulfilling experience that provides opportunities to connect with and serve your community. Highlight your efforts on social media to show clients and fellow real estate professionals alike what you value beyond the workplace.
35. Charity
Likewise, if your business contributes to charities, share a little bit about the organizations you support. This will help show your followers that you are committed to giving back and bring greater attention to the causes you care about.
36. Pets
Furry friends are a follower favorite. If you or your team members have a special pet in your lives, connect with your clients on a more personal level by featuring them on your page—they’re part of the team too, after all.
37. Office life
Highlight your #realtorlife by showing followers what a typical—or on the flip side, an unusual—day at work looks like. Whether you’re working from home or popping into your brokerage’s office, sharing a day-in-the-life snippet will interest more followers than you might think.
38. Goals
Sharing your goals publicly might seem scary, but it will make you more accountable to achieving them. As you establish your business goals, share some of them on Instagram. Bring prospects and clients in, and motivate them to create benchmarks too.
39. Behind the scenes
Pulling back the curtain on an organization’s inner workings can be fascinating. Whether you’re preparing for a conference or staging a home, day-in-the-life content on social media can be interesting and insightful.
Run your social strategy by our experts
From developing a calendar to posting content, our team can grow your following, increase engagement, and establish you as a market and lifestyle expert.
Listings and expertise
Social is a great place to shine. Use your Instagram account to regularly showcase your industry knowledge on all things listings, client success, and more.
40. Market listings
Instagram offers a great (and easy!) way to promote and advertise active listings. You never know whether someone scrolling through your feed will find a property that resonates with them. Be sure to provide the property’s status clearly in your post.
41. Sold listings
Likewise, use Instagram to celebrate sold listings! Everyone loves a success story, and as a bonus, you get to share how you helped make it happen.
42. Client success stories
If you want to take the success story angle above and beyond—perhaps from a slightly more personal perspective—see if any of your clients want to share their real estate experiences. Instagram is a great way to share reviews and testimonials.
43. Open house info
Grow your client pool and attract potential buyers by bringing attention to upcoming open houses. Consider posting this information on your feed for starters, then sharing it in Instagram Stories as the open house approaches.
44. Before and afters
When preparing to put a home on the market, put together before-and-after pictures to post. It’s always fun to see the stages of an impressive transformation. You can even take it a step further and provide home makeover tips in the caption.
45. Video tours
Don’t underestimate the power of video content. Instead of solely posting static images or photo slideshows, switch it up and share videos of house listings and exclusive walkthroughs. These engaging tours are sure to pique the interest of your followers.
46. Thought leadership
From time to time, post a quote or phrase that inspires you as a leader or entrepreneur. What lesson or practice did you learn from this inspirational source? Use this as an opportunity to share your perspectives as a trailblazer in the real estate industry.
Encourage engagement
Instagram’s algorithm can be tricky to understand, but it’s clear the network rewards those who generate excitement and activity. Use these real estate Instagram post ideas to encourage more interaction on your profile.
47. Questions and polls
Create an interactive experience for your clients—and gauge their real estate interests—by occasionally posting a poll or question on your Instagram story. This will boost engagement and help you get to know your audience on a deeper, more personal level.
48. Shared posts
When a client tags you in a post or story to credit your hard work or express their gratitude, you can repost their content and show your own excitement. By reciprocating engagement, other followers will be more likely to interact with and tag your account, thereby keeping the cycle of engagement going.
49. Giveaways and contests
You can grow your following or content views by granting giveaway entries to followers who share your profile or latest post. After all, everyone loves a giveaway—why not incorporate that into your social media strategy? From free consultations to branded T-shirts, prizes can help your followers feel more connected to you and your work.
50. Creative captions
Captions are an underrated—and often overlooked—Instagram feature. Methodical, creative captions can be the difference between a follower scrolling past your content and engaging with it. Use this space to ask followers questions or encourage them to share their thoughts on the post’s topic.
Instagram best practices
So you’ve got the Instagram post ideas down, but maybe you’re not sure how to incorporate them into your strategy to get results. Here are some of our favorite tips to consider.
Use hashtags
Be sure to cover all of your bases at the end of your caption. Think of hashtags as an extension of your social media strategy, using them to highlight your location (i.e. #losangeles), the type of real estate you’re selling (i.e. #luxuryrealestate), and the status of your listings (i.e. #justsold). Broader hashtags like #realestate, #design, and #interiors will ensure your posts get the most reach.
Post regularly
Because the typical view is not chronological, consistency is key in how often you post on Instagram. With an ever-changing feed and story carousel, higher post frequency helps you reach your audience. But don’t lose sight of your social media strategy; always favor quality over quantity at the end of the day.
Be authentic
Post content that is true to yourself and your work as a real estate agent. Give your followers insight into your accomplishments, own and showcase your expertise, and explore how life outside of the office helps shape the work you do. Make sure your tone and voice ring true to your brand and audience.
Time your posts
Though it might take a little trial and error at first, understanding your Instagram followers’ habits can be hugely insightful as you determine your posting schedule. If you find midday posts receive less engagement, try posting mornings or evenings. This is also a good opportunity to incorporate data from your Instagram Insights page—which details your activity, audience, and content—as you plan your social media growth goals and strategy.
Your Instagram strategy + Luxury Presence
Not sure where to go with your Instagram content strategy from here? To see the above Instagram ideas in action, check out these top-tier real estate accounts. For information on our social media services, contact our team today.
