As a real estate agent, when it comes to maintaining your professional Instagram account, there are a few key things to keep in mind. Social media is a great tool to connect with potential clients. As such, it’s essential to make sure you are consistently updating your Instagram and ensuring it is professional while adding some personal touches. From highlighting community events to sharing educational tips, here are 50 ideas for real estate Instagram posts.
1. Community Features
Familiarizing yourself with the neighborhoods you serve is key to assisting your clients and helping them find their dream home. Part of that is getting to know what your local community has to offer. Learn about the unique activities that are available in your local area and highlight them in your posts.
Most individuals or families moving to a new community are curious about its culinary scene. From local, casual eateries to upscale dining options, it’s a good idea to showcase the popular restaurants that dot your neighborhood.
There’s nothing more rejuvenating than starting your day off with a cup of coffee. If your local neighborhoods have any quaint or award-winning cafes, show them some love on Instagram.
It’s also beneficial to use your social media accounts to post about stores in the area. From local boutiques to high-end designer brands, get your clients excited about the possibility of living close to great shopping.
5. Parks and Green Spaces
People increasingly want to live in communities that have parks and green spaces. Whether it’s for a sunny picnic or rigorous game of basketball, having parks nearby is an appealing quality of any neighborhood.
6. Nature and Hikes
There is nothing more peaceful than being surrounded by nature, from mountains to water and everything in between. If the neighborhoods you work in have stunning hikes or natural elements, be sure to highlight this.
Walkability refers to the ease of being able to get around your neighborhood without the need for a car or public transit. If your neighborhoods are walkable, make sure you share this on your social media account.
Whether it’s catching a movie or playing mini-golf, highlight the fun outings available in your community.
From jazz festivals to arts and crafts fairs, community events serve to bring everyone together for celebration and fun. From time to time, it’s a good idea to share some of the popular festivals that occur in your cities.
From concerts to conferences, almost every community has special events that take place throughout the year. It’s worthwhile to look into this and highlight a few.
11. Local Businesses
Supporting your local businesses is a great way to give back to your community. Small Business Saturday takes place annually, and in 2020, it’s happening on November 28th. Use your Instagram to encourage your clients to grab some local products and goods to support their neighborhood.
12. Farmers Markets
If your local neighborhoods have a farmers market, highlight this on your Instagram. Farmers markets allow people in the community to have access to fresh, local products—from fruits to vegetables to flowers.
13. Clubs and Organizations
When people move to a new city, they’re looking for ways to get involved in their community. Use Instagram to discuss various organizations or clubs that new residents can join to meet new people and form connections.
14. Educational Opportunities
Your local community might have an exceptional school or college. If so, why not shine a light on this on your social media page?
15. Historic Appeal
It’s always fascinating to learn about the history of the place where you live. Instagram is a great way to share facts about the past and showcase how it’s evolved.
After showcasing what your local community has to offer, it’s helpful to provide clients with some tips and suggestions when it comes to finding their perfect home. Below are some ways to use Instagram to engage with your clients.
17. Market Stats
Market stats are crucial to the buying and selling processes. Sharing them can not only help your customers but also show you’re an expert in your field.
18. Tips for Buying a Home
Buying a home can be a stressful and confusing process. Why not use your Instagram to provide some helpful information on steps to take when trying to buy a home? Ideas like saving for a downpayment and getting pre-approved for a mortgage are great tips to share.
19. Tips for Selling a Home
When it’s time for your clients to pack up and move onto their next adventure, you can help make the process as smooth and seamless as possible. Use Instagram to share tips for selling a home, such as getting professional pictures taken and pricing it correctly.
20. Tips for Staging a Home
Likewise, if your clients are gearing up to sell their home, use Instagram to show some examples and tips for staging. From cleaning to organizing to adding some fresh flowers, staging a home exponentially helps the selling process.
21. Tips on How to Get a Home Loan
Home loans might be tedious at times, but they’re immensely helpful for potential clients who are perusing through your Instagram account. From checking a credit history to upping a down payment, sharing these tips will help guide future clients.
22. Tips on Improving your Curb Appeal
When it comes to curb appeal, first impressions matter. Cleaning the driveway, replacing the gutters and downspouts, and installing outdoor lighting can all increase a home’s curb appeal.
23. Tips for Deep Cleaning
When getting ready to sell a home, making sure everything is clean is an absolute must. Share some suggestions for thoroughly cleaning a property. From tackling windows and blinds to scrubbing the grease from the kitchen, the smallest details can mean the biggest difference.
24. Tips for Organizing
Organizing might feel intimidating, but tackling this is guaranteed to get your house looking its best. From buying extra storage containers to adding some extra hall hooks, sharing tips on Instagram is sure to help inspire your clients to make everything nice and neat.
25. Tips for Cooking or Meal Prep
The kitchen is one of the most important rooms in the home, so why not bring it into the spotlight? Encourage clients to take advantage of their kitchen space by sharing some recipes or cooking tips.
26. Tips for Having a Family Fun Night
Quarantine can make it especially difficult to get out, but assure your clients you can still make memories at home. From building forts in the living room to camping in the backyard, tips on how to have fun on your own property are always welcomed.
27. Tips for Starting a Garden
Gardening has become increasingly popular—so why not jump on the bandwagon and share the benefits of it and some tips for getting started?
28. Tips for Revamping Your Backyard
Now is the time for home renovation projects, so give your followers some tips and tricks on ways to revamp their backyard. Adding a water feature and additional lightning are just a couple of ways.
29. Home Renovation Ideas
If you have some handy tips and tricks when it comes to home renovation, share these on your social media from time to time. Ideas might range from revamping the front door to redoing the bathrooms floors to painting an accent wall.
30. Personal Touches
It’s a smart idea to introduce a more personal side to you and your team on social media every once in a while. Here are some ideas on how to incorporate your personality so people can get to know you on a deeper level.
31. New Member Spotlights
As they say, teamwork makes the dream work. Use Instagram to highlight your new team members to make them feel welcomed and connect them to potential clients.
32. Excellent Employee Spotlights
If you have an exceptional employee, don’t shy away from highlighting them! This will both help others get a closer look at your business and reward the individual for a job well done.
33. Team Events
There’s no doubt that your team is filled with hardworking, passionate individuals, so why not showcase that on your social media accounts? If you have a team event or participate in a team-building exercise, don’t be afraid to showcase it.
34. Volunteer Work
If your company does volunteer work together, this is a great thing to highlight on your social media. From working together at a soup kitchen to cleaning up the beach, volunteer work is a great bonding experience for your entire office.
Likewise, if your business contributes to charities, share a little bit about the organizations you support. This will help show your followers that you are committed to giving back.
Holidays are known for being a festive and whimsical time. Why not bring some of that holiday cheer onto your Instagram account? Post some holiday cookies or perhaps show the results of a gingerbread house contest you had with the team.
While you don’t have to say what party you’re voting for, you can still use Instagram to encourage your followers to get out there and do their civic duty by voting.
Goal setting helps people understand the direction in which you’re heading. After you’ve established your goals as a team and organization, share some of these on Instagram. Bring your clients in and motivate them to create benchmarks, too.
Everyone loves their furry friends, so if your employees have a special pet in their life, make your clients smile by featuring them on your page.
40. Behind the Scenes
Getting a behind-the-scenes look into an organization can be fascinating. Whether it’s preparing for a conference or staging a home, take the time to share some day-in-the-life content on your social media.
41. Market Listings
Instagram is a great (and easy!) tool to advertise market listings. You never know—perhaps someone scrolling through your feed will find a property that resonates with them.
42. Sold Listings
Likewise, use Instagram to celebrate after selling listings! Everyone loves a success story.
43. Client Success Stories
If you have your client’s permission and they want to share their success story, take advantage. Instagram is a great way to share reviews and testimonials.
44. Open House Info
Why not use Instagram as a way to share information regarding open houses? The platform makes it easy to advertise and get the word out there so you can grow your client pool and attract potential buyers.
45. Before and After
When staging a home to be sold, post a before and after picture. It’s always fun to see a good makeover.
From time to time, post an inspirational quote. This will help break up the feed and engage your followers.
Make Instagram an interactive experience for your clients by occasionally posting a poll or question on your Instagram story. This will boost engagement and help you get to know your audience on a deeper level.
48. Office Life
Posting snippets of what life is like in the office is a great way to peel back the curtain and highlight a strong team culture.
49. Giveaways and Contests
Everyone loves a giveaway—so why not incorporate that into your social media strategy? From free consultations to branded t-shirts, contests can help your followers stay engaged and potentially bring in new followers.
50. Videos Tours
Instead of just posting static images, switch it up and post videos of house listings. These interactive tours are sure to pique the interest of your followers.