If you’re trying to increase website engagement through site improvements, analytics, and targeted marketing but aren’t meeting conversion goals, a chatbot could be the solution. In this article, we’ll talk about what a chatbot is and the benefits of using one before diving into the best chatbots for real estate agent websites to help you pick the right one for your business.
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What is a real estate chatbot?
Simply put, a chatbot is a computer program that communicates with website users. Chatbots vary from basic multiple-choice routing systems to AI-powered programs capable of natural conversations. You’ve probably seen or interacted with a chatbot, even if you didn’t know it.
According to Intercom, Chatbots can increase the sales volume of a business by up to 67%. Since a software program can engage many website visitors, it’s worth exploring the possibility of adding a chatbot to your website.
How can real estate chatbots help you grow your business?
There are many benefits to adding a real estate chatbot to your website.
Instant engagement
Because they’re available 24/7, chatbots ensure your website visitors can get answers to their questions anytime. Even the most responsive real estate agents don’t have time to answer every question that they receive right away. The best real estate chatbots help resolve this issue, providing potential clients with immediate responses and making them feel heard.
Customizable communication
Most chatbots allow you to personalize website visitors’ journeys, from the first greeting to the questions and answers that are presented. This control over a chatbot’s tone and content ensures the communication on your website is always on-brand and true to you.
Memorable service
Chatbots allow users to quickly find information by answering targeted questions. This matters because online attention spans are short—we’ve all left a website when a page was slow, or information was hard to find. Saving visitors even 30 seconds of searching adds value to their experience and builds trust.
Lead screening
With a chatbot, you’re able to gather a lot of information about what site visitors are interested in. They can even pre-qualify your leads for you. Because chatbots can often collect contact details, you’re able to follow up with these leads with more targeted, personalized communication.
Instant insights
Chatbots gather data for your business and marketing strategies. They can track visitor interests and activity, which helps you improve your site and identify gaps in messaging or marketing.
In essence, chatbots help you better understand and meet your visitors’ needs. This not only elevates the user experience but also funnels useful data directly into your CRM. The result? A segmented, organized, and actionable database at your fingertips giving you an edge in nurturing leads and closing deals.
Property recommendations
By adding real estate chatbots to your website, you give visitors an easy way to find their dream home through conversation. These smart assistants can help connect potential clients with properties that meet their criteria by probing their preferences. For real estate professionals, this means better engagement, higher satisfaction, and a smoother search process.
Scheduling appointments
Integrating chatbots into your real estate website can even enhance the user experience for those who are ready to speak to an actual human. Imagine the convenience they’ll feel being greeted by an interactive assistant ready to schedule showings or calls at their command. This not only streamlines the appointment-setting process but also engages potential clients in a conversation, making them more likely to commit to a meeting.
If you’re considering using chatbot technology to nurture leads and grow your business, take a look at Luxury Presence. Our lead nurturing tool enables “speed to lead” and helps qualify prospects before handing them off to the agent. Schedule a demo today to learn how.
How much do real estate chatbots cost?
Navigating the world of real estate chatbots can be challenging, especially when it comes to pricing. Rates can swing from the convenience of free options to premium services that could run you more than $400 per month, often depending on how many potential leads you aim to engage. If you want a cutting-edge chatbot that’s easy to integrate and use, expect fees on the higher end.
How to choose a real estate chatbot
To find the best real estate chatbot for your business, consider the following:
- Personalize the experience: Ensure the chatbot can be customized to reflect your real estate brand’s unique voice and ethos, catering specifically to your prospects’ needs and preferences.
- Integrate seamlessly: Look for a chatbot that works well with your current tools, such as CRM systems and property listing platforms, to streamline your operations without the need for extensive overhauls.
- Explore AI and NLP capabilities: A chatbot’s strength in understanding and responding to human queries is crucial. Opt for one with advanced artificial intelligence and natural language processing abilities for more intuitive client interactions.
- Test before you invest: Take advantage of platforms that offer demos or trial periods. This allows you to experience firsthand how the chatbot performs in real-world scenarios, ensuring it meets your expectations.
- Assess costs: Evaluate the pricing structure carefully. Whether it’s usage-based, feature-specific, or subscription-based, ensure it aligns with the value you expect to receive and fits your budget constraints.
- Look for comprehensive features: The ideal chatbot should not only handle queries but also offer functionalities like appointment scheduling, property recommendations, multilingual support, and analytics to cater to a diverse client base.
The 10 best chatbots for real estate professionals
ManyChat
If you’re using social media for lead engagement, ManyChat may be a good starter option. It automates conversations in Instagram direct messages, Facebook Messenger, and SMS. Designed for easy setup, you can build and automate conversations with leads without any coding skills.
Pros
- Can be combined with SMS and email for a seamless customer experience
- Easily integrates with other marketing tools like Mailchimp and Shopify
- Free video courses and case studies
- Alerts and notifications when an automation fails
Cons
- Designed primarily for social media, which can be limiting
- Many campaigns are designed for one-way communication
- Limited customer support
Tidio
Tidio offers customizable chatbots and widgets with integrations for WordPress and Shopify. Its flexibility and customization make it useful for real estate, ensuring a smooth, branded experience for leads. The platform offers detailed analytics, is easy to install, has various price options, and has 21 pre-built chatbot themes.
Pros
- Attentive live chat feature
- Easy access through mobile devices
- Many templates to choose from
- Affordable pricing
Cons
- Limited integrations compared to other chat software
- Supports only a handful of languages
- Some users have reported slower-than-average response times
Collect.chat
Designed for real estate chatbot beginners, Collect.chat allows you to quickly add a chat form to your website. It offers various plans, simplifying data access and analysis from customer chats. Optimized for mobile, it includes a free option so you can test it before investing. Its drag-and-drop builder lets you easily create your funnel, and the meeting booking tool helps connect with leads.
Pros
- Adaptable communication style
- Easy to set up
- Integrates with WhatsApp
- Several templates to choose from
Cons
- Basic subscription levels offer limited customization options
- Some users report that it’s complicated to integrate with email
askavenue
Made for the real estate industry, askavenue offers chatbot-assisted lead qualification and routing. Features include saved messages for quicker replies, reminders for schedule management, and chat transcripts.
Pros
- Smart tags for improved contact filtering
- Reporting dashboard so you can easily view analytics
- In-chat info on properties prospects have referenced
Cons
- Limited number of integrations
- Pay-per-conversion pricing model
Tars
Tars works via a drag-and-drop, code-free building process and offers unmatched number of features as well as the rare ability to integrate directly into your Google Adwords campaigns. It’s also easy to set up, with more than 1,000 templates (including 125 for real estate), a vast library of instructional videos, and funnel tips on its site.
Pros
- Trusted by many large global brands
- Dedicated customer care team
- Rich analytics so you can learn what works and what doesn’t
Cons
- Limited applications for social media
- Expensive pricing structure
Engati
Engati is a general chatbot that can be customized to meet the needs of real estate businesses. It’s great for helping agents qualify prospects and gather contact information. Features include SMS integration, chatbot creation for 16 channels such as WhatsApp and Instagram, a responsive customer care team, and the ability to schedule property viewings.
Pros
- No coding experience required
- Dashboard that allows you to export data
- Variety of chatbot conversational styles
Cons
- Higher price than many other options
- Personalized consultation is required to receive pricing
Landbot
As a no-code chatbot builder specifically for real estate agents, Landbot enables the creation of custom chatbots in under 30 minutes. It offers a wide array of templates specifically for the industry, WhatsApp automation, and integration with property management systems. It features customer engagement tools and the ability to connect to existing applications via webhooks and APIs.
Pros
- No coding experience required
- Affordable pricing structure
- Chatbots can be used on independent landing pages
- Offers recommendations for templates suited to your business model
Cons
- Not ideal for designing complex chatbot logic
- Designed primarily for online lead generation
- Limited integrations (four website platforms and 12 general tools)
Structurely
Remember Ask Jeeves? Structurely has its own version in the form of Aisa Holmes, a bot that engages with leads to create personalized experiences. Built strictly for real estate, the tool offers lead qualification and chatbot services, following up with leads via email for a year. Features include easy chatbot-to-human handoff, CRM integrations, a mobile app, and integration with Zillow.
Pros
- Ability to access insights and analytics
- Scripts, templates, and other resources for converting leads
Cons
- No social media integrations
- Only supports five platforms (HubSpot, Salesforce, Follow Up Boss, BoomTown, and LeadPerfection.)
Drift
Drift comes with powerful lead nurturing and sales tools. It’s a smart, pre-trained chatbot that gets smarter over time. Features include automated messaging, a variety of tools, numerous online resources, and marketing and sales automation.
Pros
- Easy to use
- No coding required
- Ability to store and revisit lead data
- Easily integrates with other marketing and business systems
Cons
- No support for social media or messaging apps
- Some users have reported bugs
Roof.ai
Roof.ai provides personalized experiences through omnichannel support and smart chatbots. It’s designed specifically for real estate businesses and offers features focused on mortgages, brokerages, relocation, and recruiting. Roof also enhances customer support, using advanced marketing automation and tracking for better customer insights and CRM integrations.
Pros
- Integrates with your agent roster and MLS to learn more about your unique business
- Ability to receive leads directly into your CRM
Cons
- Requires a personalized consultation to get accurate pricing
- Limited customization options compared to other similar products
Lead nurturing technology + Luxury Presence
Real estate chatbots are a big part of increasing conversions and growing your business online—but they’re just one part. To explore more expert marketing solutions that can help you increase your visibility, convert more leads, and build your brand, schedule a free strategy call with our team today.
