Customer relationship management (CRM) platforms have become an indispensable resource for real estate professionals. But with so many options to choose from, it’s easy to experience analysis paralysis.
We’re here to make that process easier. Read on for a look at the ten best real estate CRM software programs, including their advantages, drawbacks, and stand-out features.
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Why do agents need real estate CRM software?
Real estate CRM software offers a host of benefits to real estate professionals. Thanks to automated workflows and lead nurturing systems, you can use your CRM to easily track and follow up with leads. CRM platforms also make it simple to securely share customer information and collaborate across teams.
This takes tedious marketing tasks off your hands and frees you up to focus on other important parts of your business. It also enhances your productivity while eliminating costly human errors, such as forgetting to follow up on warm leads.
How much do real estate CRMs cost?
Prices for CRM tools vary quite a bit depending on functionality, user numbers, and other factors. For example, some offer basic functionality at an affordable $21 a month. Meanwhile, other systems can cost upwards of hundreds of dollars a month but generally offer greater features and can support more users.
What’s the best real estate CRM software in 2023?
Ultimately, the CRM software you choose will depend on your goals, needs, technological prowess, client base, and more. Here’s a look at ten of the best options on the market in 2023 to help you suss out what’s right for your business.
Follow Up Boss
This mid-priced CRM system offers seamless functionality. Its solid range of integrations makes it an excellent choice if you value customization. Email, calls, and texting all come baked into the software, making it an excellent all-in-one communications platform. Follow Up Boss supports unlimited contacts and leads and comes equipped with marketing automation features, such as drip and batch emailing.
Pros
- Over 200 integrations, including Luxury Presence
- Easy-to-use dashboard system
- Mobile app
- 14-day free trial
Cons
- No free plan
- Not the cheapest option out there
Moxiworks
Moxiworks is a real estate CRM software company that provides agents with a high-level overview of their daily tasks and activities, thanks to the ability to integrate all of your communication channels into its system. Moxiworks doesn’t offer a free plan or a free trial, but it does provide more bells and whistles than the average CRM system. You can set personal sales volume goals, manage a property listing, streamline closings, and even set up a training library for your agents.
Pros
- Integrates with Luxury Presence
- Tailor-made for real estate agents
- Manager dashboard feature makes coaching agents easy
- Prospects updated daily
Cons
- No free trial or free pricing tier
- Pricing information not readily available
Constant Contact
This inexpensive CRM solution is aimed squarely at small businesses with heavy digital marketing needs. Its easy and intuitive user interface makes it a breeze to use, and the service offers a variety of free learning materials to help you understand the platform. While Constant Contact’s email outreach services are fairly strong, and they offer event management tools, the platform’s analytics features aren’t particularly robust. On the plus side, Constant Contact works with over 3,300 integrations and offers a 30-day free trial.
Pros
- Integrates with Luxury Presence through Zapier
- Offers a 30-day free trial
- Inexpensive pricing plans
- Robust email marketing features
- Intuitive and comes equipped with a variety of free learning materials
Cons
- Limited A/B testing
- Limited CRM features outside of email marketing
KVCore
KVCore is an all-in-one real estate CRM system that provides IDX, marketing, lead generation, and more in a single package. The platform comes with advanced functions, such as automated campaigns and lead-capture landing pages. It also works with a variety of integrations.
However, its complicated user interface and sophisticated setup system make it difficult to master. While it does come with free training materials, the ramp-up in time and effort can be steep.
KVCore also comes in at a much higher-than-average price point. You’ll spend $499 a month for one to two users with a 12-month commitment and a $999 one-time setup fee. But keep in mind that while cheaper real estate CRM software programs may charge less upfront, you may have to pay extra for additional features that come standard with KVCore.
Pros
- Integrates with Luxury Presence through Zapier
- Compatible with a range of integrations
- Broad range of features
Cons
- Steep learning curve
- Costs $499 a month for one to two users and goes up from there
Compass CRM
Compass is a unique real estate brokerage firm that leans heavily on technology to stand out from the competition.
The company’s real estate CRM software has a strong focus on machine-learning tools. Its all-in-one CRM platform lets agents manage leads, share information across teams, schedule appointments, and send out automated follow-up messages to clients and potential buyers.
Pros
- Integrates with Luxury Presence
- AI-powered proprietary CRM system assists with everything from workflow management to lead generation
- Mobile app
- Comprehensive range of features
- Access to personalized marketing materials
Cons
- Only available to Compass agents
- Limited geographic availability
Keller Williams Command
KW Command is a feature-rich CRM platform that offers a full suite of tools for real estate agents. You can use it to handle lead management and tracking, make your own website, run social media campaigns, and automate core marketing tasks. This tool comes equipped with a range of helpful integrations, including the MLS.
Integrations with Google Calendar and Google Analytics help you manage your schedule and discover key insights about your website. KW Command also lets you create your own drag-and-drop landing pages and even claim your own URL. Its comprehensive lead management system lets you import and export leads and create separate lead pipelines for buyers, leases, and listings.
Pros
- Integrates with Luxury Presence through Zapier
- Strong lead management system
- Integrated communications system
- SmartPlan library that contains a number of different lead nurturing guides
Cons
- Only available to Keller Williams agents
- Relatively low email limit
- Weak lead routing functionality
Mailchimp
While Mailchimp is best known as an email marketing platform, in recent years, it has grown its small business-centered CRM platform. Mailchimp was not built with the real estate business in mind and lacks many of the more industry-specific features offered by other real estate CRM software systems, so don’t expect all of the bells and whistles that you’ll find from some other platforms.
But if you’re looking for a service that offers basic functionality and robust email marketing features at low prices, Mailchimp might be the right provider for you.
Mailchimp’s free CRM plan offers only 1,000 emails per month, but you can quintuple that number by moving up to the essentials plan for just $13 a month. All Mailchimp plans also come with over 300 integrations.
Pros
- Integrates with Luxury Presence through Zapier
- Free plan available
- Over 300 integrations
Cons
- Limited range of features
- No built-in lead generation or management tools
- Not tailored to the real estate industry
BombBomb
This value-priced CRM solution stands out for its ability to easily send high-quality video and audio via email. An interesting feature is that you can use the website or app to take videos of yourself. If you’re comfortable putting yourself out there, this personalized marketing campaign service may help you stand out from the crowd.
While the platform itself isn’t built specifically with real estate agents in mind, it’s capable of integrating with a number of third-party software systems that can add realtor-specific functionality. BombBomb’s website claims that video-messaging results in an average 67% increase in lead conversion and a 120% response rate increase.
Ultimately, BombBomb isn’t well-suited as a single CRM solution for mid-sized or larger real estate firms. However, when used in conjunction with other CRM software, its video-messaging capabilities may prove worthwhile.
Pros
- Integrates with Luxury Presence through Zapier
- Powerful video and audio recording and sending software
- Multiple additional third-party integrations
- Inexpensive
Cons
- Relatively modest range of CRM features
- Not built specifically for the real estate industry
Realvolve
Realvolve is an inexpensive and intuitive real estate CRM system that specializes in automating workflows. While it lacks many of the bells and whistles of its more sophisticated competitors, it more than makes up for it with its high-level range of marketing systems.
Real estate agencies or teams can choose between prebuilt, templated workflows or make their own customizable system. You can integrate phone calls, bulk texting, direct mail, and more into these automated marketing campaigns.
Best of all, you can track everything from one convenient dashboard. Realvolve also offers basic functions like a built-in calendar and lead nurturing systems, plus a full library of workflows and email and social media templates.
Pros
- Integrates with Luxury Presence through Zapier
- Highly customizable automatic marketing systems
- Large library of prebuilt workflows and email and social media templates
- Full range of useful features like a shared calendar and a lead nurturing system
- Inexpensive
Cons
- Lacks some of the advanced features offered by more comprehensive services
- Steep learning curve when it comes to creating workflows
LionDesk
LionDesk offers robust functionality for real estate professionals and realtors at reasonable prices. You can organize contacts, nurture buyer leads, and even access sophisticated AI chatbot technology. While it offers the bare necessities that you’ll need to succeed as a real estate agent, it doesn’t come with all of the premium add-ons offered by more expensive competitors, such as website-building tools, landing pages, and social media ad management.
Still, considering that LionDesk ranges from just $21 to $83 a month while many other real-estate CRM platforms start in the low hundreds, the trade-off might be worthwhile. All three LionDesk plans come with industry-specific must-haves like lead generation tools, drip campaign templates, and transaction management systems.
Pros
- Integrates with Luxury Presence through Zapier
- Full range of real-estate-specific CRM tools
- Affordable pricing tiers
- Intuitive and user friendly
- Straightforward outreach and marketing tools
Cons
- Minimal customer support
- Lacks some of the more premium features offered by its competitors.
How do I choose the best real estate CRM?
To find the best CRM for your real estate business, it’s good to take a step back and identify your team’s needs, values, and comfort levels. Some enterprise-level and commercial real estate CRM platforms offer a comprehensive array of features that certain people may find helpful, but others find intimidating. You should also consider any budgetary concerns to help you narrow down your options.
Here’s a quick checklist of the features you want to make sure are included in your real estate CRM software:
- Robust lead distribution capabilities
- Automated lead nurturing features to maintain client relationships
- Customized drip campaigns that trigger automatically
- A shared group calendar
- Basic direct messaging and group chat features
Fill your CRM pipeline with Luxury Presence
Your real estate CRM software gives you a reliable place to store your buyer and seller leads and a great database for those you need to reconnect with. But to get those contacts in the first place, you need a strong marketing presence.
Luxury Presence offers expert marketing solutions that elevate your business and help you fill your pipeline with leads—including SEO and content marketing services, On-Demand Ads™, and social media management. See how Luxury Presence can help you grow your real estate business by booking a demo today.
