Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads into clients. But with so many options to choose from, it’s easy to experience analysis paralysis. We’re here to make the process easier. Read on for a look at the eight best real estate CRMs, including their advantages, drawbacks, and stand-out features.
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Why do agents need the best real estate CRM?
A solid CRM can aid busy real estate agents in several critical ways:
- Lead Management: Active agents deal with numerous leads daily. A CRM helps organize, track, and prioritize these leads, ensuring no opportunity slips through the cracks.
- Relationship Management: Building strong ties with consumers is key in real estate. A CRM allows agents to nurture leads, stay in touch with clients, track interactions, and provide the type of personalized service that fosters loyalty and drives repeat business.
- Task Organization: Real estate transactions involve numerous daily activities and deadlines. A CRM helps agents stay organized by scheduling to-dos, setting reminders, and tracking progress.
- Marketing Automation: CRMs can automate outreach efforts such as email campaigns, follow-ups, and drip sequences. This saves time and ensures consistent communication with leads and clients.
- Data Insights: CRMs provide a valuable view of client behavior, preferences, and transaction history. Agents can use this data to tailor their approach, identify trends, and make informed business decisions.
- Efficiency and Productivity: By centralizing lead management, client communication, and task organization, a CRM streamlines workflows. This allows agents to focus on what matters most: closing deals and serving clients effectively.
How much do real estate CRMs cost?
Prices for CRM tools vary quite a bit depending on functionality and the number of users, also known as seats. An individual agent may find that an affordable $21-per-month plan provides everything they need in terms of relationship management. Meanwhile, brokerages may spend thousands of dollars every month on enterprise-level systems.
What’s the best CRM for real estate in 2024?
The best CRM for real estate is the one you’ll use. The best real estate CRM is the one that matches your goals, needs, technological prowess, client base, and time commitment. Here’s a look at ten of the best options in 2024 to help you determine what’s right for your business.
Follow Up Boss
A cult favorite among agents, Follow Up Boss broke hearts across the industry when it was acquired by Zillow at the end of 2023. While some have qualms about the inherent implications of this merger, Follow Up Boss is still considered one of the best CRMs for real estate and offers seamless functionality and a solid range of integrations. Email, calls, and texting all come baked into the software, making it an excellent all-in-one communications platform. Follow Up Boss allows agents to store unlimited contacts and comes equipped with marketing automation features, such as drip and batch emailing.
Pros
- More than 200 integrations, including Luxury Presence
- Easy-to-use dashboard
- Mobile app
- 14-day free trial
Cons
- No free plan
- Owned by Zillow
ClickUp
As a robust project management system with a free CRM option, ClickUp stands out from the crowd. While not a typical sales CRM, its organizational and communication tools offer a refreshing, customizable alternative. Emphasizing process and user experience, ClickUp provides affordable access to a wide variety of features. ClickUp is not specifically designed for the real estate industry, but it does have a ready-to-go real estate template that can be customized to fit your CRM needs. It provides excellent bang for your buck, especially if you have the time and tech-savvy to customize it for your workflow.
Pros
- Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
- Free version includes one million contacts and unlimited users
- AI assistant chatbot
- Mobile app
Cons
- Customizations take time to set up
- Not the typical sales CRM experience
LionDesk
If you’re looking for robust functionality at a reasonable price, LionDesk is worth a try. You can organize contacts, nurture buyer leads, and even send videos in emails and texts. While it offers the bare necessities you’ll need to succeed as a real estate agent, it doesn’t come with all the premium add-ons provided by more expensive competitors, such as website-building tools and social media ad management. LionDesk plans do come with industry-specific must-haves like lead generation tools, drip campaign templates, and transaction management systems.
Pros
- Real estate-specific CRM
- Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
- Affordable pricing tiers
- Intuitive and user-friendly
- Straightforward outreach and marketing tools
Cons
- Minimal customer support
- Lacks some of the premium features offered by competitors
Wise Agent
As one of the first industry-specific CRMs, Wise Agent is widely considered to be the best real estate CRM in terms of value. For less than $50, real estate agents get a CRM with surprising sophistication and features tailored to their needs. An agent can start leveraging Wise Agent and its capabilities on day one, with its minimal learning curve and intuitive interface. And if you do need a little hand-holding, the company’s customer service might be the best in the CRM sector.
Pros
- Real estate-specific CRM
- More than 100 native integrations, with additional connections (including to Luxury Presence) via Zapier
- 24/7 customer service
- Full transaction management capabilities
- 14-day free trial
Cons
- No mobile app
- No SMS functionality
Pipedrive
While not designed specifically for real estate, Pipedrive is a CRM powerhouse sure to elevate any agent’s sales game at an excellent price point. The base package is $15 per month, though agents will probably need a more robust professional option, which costs around $50. With this comes a host of features, including lead routing, e-signature solutions, revenue forecasts and reporting, email marketing, and sophisticated automations.
Pros
- Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
- Excellent value + free trial
- Sales forecasting and reporting tools
- Intuitive platform
- High levels of customization
Cons
- Sales-specific tools can be overwhelming
- Mobile app has limited functionality
Moxiworks
The reason we ranked Moxiworks as one of the best CRMs for real estate is due to its ability to integrate communication channels. Its strength lies in how well it provides agents with a high-level overview of their daily tasks and activities. Moxiworks doesn’t offer a free plan or trial but provides more bells and whistles than the average CRM system. You can set personal sales volume goals, manage a property listing, streamline closings, and even set up a training library for team members.
Pros
- Real estate-specific CRM
- Integrates with Luxury Presence
- Manager dashboard feature makes coaching agents easy
- Prospects updated daily
Cons
- No free trial or free pricing tier
- Pricing information not readily available
KVCore
An all-in-one real estate CRM system, KVCore provides IDX, marketing, lead generation, and more in a single package. The platform also includes advanced functions like automated campaigns and lead-capture landing pages. However, KVCore comes in at a higher-than-average price point. You’ll spend $500 per month for one to two users and pay a $1,000 one-time setup fee. While cheaper real estate CRM software programs may charge less upfront, you may have to pay extra for additional features that come standard with KVCore.
Pros
- Real estate-specific CRM
- Dozens of native integrations, with additional connections (including to Luxury Presence) via Zapier
- Team management tools
- Broad range of features, including lead generation
Cons
- Steep learning curve
- Starts at $500 per month
Realvolve
An inexpensive and intuitive real estate CRM system, Realvolve specializes in automating workflows. While it lacks many of the features of its more sophisticated competitors, its wide range of marketing systems makes it one of the best CRMs for real estate. You can choose between prebuilt, templated workflows or customize your own system. Realvolve also offers basic functions like a built-in calendar and lead nurturing systems, plus a full library of workflows and email and social media templates.
Pros
- Real estate-specific CRM
- A handful of native integrations, with additional connections (including to Luxury Presence) via Zapier
- Highly customizable automated marketing systems
- Large library of prebuilt workflows and templates
- Inexpensive
Cons
- Lacks some of the advanced features offered by more comprehensive services
- Steep learning curve when it comes to creating workflows
The best real estate CRM + Luxury Presence
Your real estate CRM should provide a reliable place to store your buyer and seller leads and a great database for those you need to reconnect with. But to get those contacts in the first place, you need a strong marketing presence.
Luxury Presence offers expert marketing solutions that elevate your business and help you fill your pipeline with leads—including SEO and content marketing services, Lead Gen Ads, and social media management. See how Luxury Presence can help you grow your real estate business by booking a demo today.
