At Luxury Presence, we know social media is an effective tool for building your real estate brand and positioning yourself as a market leader. With our social media expertise, we’ve seen time and time again how the top real estate Instagram accounts get results: Think jaw-dropping, magazine-worthy visuals; snappy, polished content; relevant hashtags; professional headshots; and punchy bios.
So if your Instagram profile could use an upgrade, the following accounts are an excellent source of inspiration. From strictly professional accounts to those that blend business and personal life, this list of the best real estate accounts on Instagram includes takeaways you can use to improve your social strategy.
19 Top Real Estate Instagram Accounts for 2024
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Huff Vaughn Sassi
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Huff Vaughn Sassi is doing a lot right with his Instagram, but one thing is for sure: He sure can post a good picture. His IG account is full of crystal-clear luxury real estate images that strongly emphasize a sense of place.
He mixes up his content with images of properties for sale and perfectly curated photos of his community. The content is firmly anchored in its locale and beautifully depicts Jackson Hole, but even more than that, it makes us want to buy property there.
Takeaways:
- Create a strong sense of place in your content
- Ensure your bio highlights your accomplishments and expertise
Chad Carroll
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With almost half a million followers, Chad Carroll’s Instagram features a healthy mix of professional, listing-related, and playful content that shows off his personality.
On the personal side, he posts photos of his family. And professionally, he gives frequent shoutouts to the people on his team and the success of his agency.
When he posts a property photo, he will clarify its status at the beginning of each post (from just-listed to sold).
Takeaways:
- Mix in some of your personality into captions and updates to be more relatable
- Include the status of each listing in a clear and informative way
Ginger Martin Luxury Real Estate
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Ginger Martin posts unbelievably beautiful images of Sonoma properties, leaving her audience to dream about sun-dappled vineyards. She effectively uses video as she zooms in on a doorway with a view of an impressive backyard or posts a drone shot showing off a property’s infinity pool.
You never know what might excite a potential buyer, so put your creativity to work by getting a few non-traditional angles of each listing you post.
Takeaways:
- Use a mix of video, static, and slideshow posts
- Capture buyers’ attention with “coming soon” posts or exclusive walkthroughs via IGTV videos
Nob Hill Compass
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The branding for this account is incredibly strong. Whether it’s a post of a banana bread recipe or a report on home trends, there’s no mistaking their signature red brand color. It’s an eye-catching, bold way to tie all of the posts in the account together with a bright crimson bow.
We also appreciate the breadth of content. Aside from recipes and decor trends, there are also property listings, tips on relocating, introductions to team members, and celebrations of important holidays (like National Bagel Day).
- Use a strong brand color to keep your account’s aesthetic uniform
- Experiment with different types of content to see what resonates with your audience
Alicia Drake Real Estate
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Alicia Drake’s account touches everything she’s currently working on. This includes her properties for sale, her “Coffee & Conversations“ Youtube channel (where she interviews real estate experts), and her seminars, where she offers industry advice.
She isn’t shy about posting selfies and discussing what keeps her motivated. Most of all, she seems to be having a lot of fun.
Takeaway:
- Showcase your personal knowledge of the real estate industry, from interior design to financing
- Don’t be afraid to toot your own horn
Barry Cohen Homes
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Professional images and a modern, consistent typeface make Barry Cohen’s Instagram account worth following.
Each listing post includes important information and descriptive (but not excessive) copy. Instagram only features the first three to four lines of text in a user’s feed, so it’s important to nail the beginning of each post.
Barry also takes time to feature testimonials from happy clients, which is important in building trust with your audience.
Takeaways:
- Add text over thumbnail images to highlight important features or topics
- Include success stories and testimonials from happy clients
Marshall + Ostop
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Paula Ostop uses her Instagram account to showcase properties and celebrate life in her Connecticut hometown. In a marketing world where accounts can feel too polished, hers feels authentic and genuine.
She offers a healthy mix of content, with posts that appeal to those looking to buy, sell, or just obtain general advice on life in West Hartford.
- Post content that speaks to all people in your community, not just potential clients
- Remain genuine and authentic
The Dawn McKenna Group
Dawn McKenna uses her Instagram page to spotlight her team but also sprinkles in just enough about her personal life to keep things interesting.
She features “for sale” and “coming soon” properties with all the information buyers need in her captions. She also offers well-produced video tours for some of her more lavish properties.
Takeaways:
- Show you take pride in your team by highlighting their accomplishments, unique stories, and your office culture
- Post content that sparks a conversation with your followers (and then engage with them)
Breitenbach Advisory
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Breitenbach Advisory prides itself on its ability to “disrupt the status quo,” as stated in its bio. This call to arms sets the tone for the rest of the account.
The company keeps its brand cohesive by ensuring all its highlight reels and posts have the same colors and logos. The team put thoughtful work into its highlight reels (which stay permanently on the profile, as opposed to stories, which disappear). Viewers can deep dive into the company’s portfolio, press materials, record-breaking sales, and new developments.
Takeaways:
- Be bold in your bio
- Clearly and concisely highlight your unique value proposition, area of expertise, and achievements
Jamie Novak Group
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Jamie Novak is an Austin agent with just the right amount of color and personality in her account. We love the threads of green that keep her posts consistent. There’s also a little bit of get-to-know-me in the bio: “Austin TX Real Estate Advisor. Coach and Mentor. Die hard Broncos fan. Rescue dog Mom.”
This is a great example of an account that you can emulate on a budget. It doesn’t take drone footage or million-dollar properties—just warmth, personality, and consistency.
- Allow the bio to serve as a peek-behind-the-curtain moment
- Fundamentals are key, and anyone can do it on a shoestring budget
Tomer Fridman
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This is Instagram marketing at its finest. Tomer Fridman never skimps on his photos. Every single one is shot at an interesting angle and saturated with color. Visitors to his page can tell he gives his listings the attention to detail they deserve.
Additionally, Tomer builds trust with his audience by posting about his in-person events and personal awards. His Instagram presence radiates expertise and meticulousness.
Takeaways:
- Let your professional photographer be creative when it comes to capturing your listings
- Consider aerial views or images from uncommon perspectives
The Elmes Group
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The Elmes Group specializes in luxury waterfront properties, and its Instagram page does a great job reminding viewers of the company’s particular niche. The profile mixes waterfront drone footage with property closeups to create dynamic content that appeals to high-net-worth clients.
The company highlights each team member’s successes and includes personal touches like #throwbackthursday posts in honor of its “fearless leader” and CEO, Tim Elmes.
Takeaways:
- Your market niche should be obvious in your content
- Go beyond the surface by diving into related topics—from how-tos to best-ofs
Madison Malibu
Madison Hildebrand’s Instagram account shouts his personal branding from the rooftops. He is unafraid to show his personality and lifestyle, including his 6-pack abs and his “rescue pets,” Pablo and Luna.
Madison connects with his followers by asking questions to start conversations, posting inspirational content and professional-looking selfies, and writing captions in a conversational tone.
Takeaways:
- Switch the focus from listings to yourself for a more relatable feel
- Try personalizing the way you write about showings, using words and phrases that define your brand
Ryan Serhant
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Ryan Serhant does a singular job expressing himself through Instagram, especially when he engages his audience with quick videos speaking directly to the camera.
He shows his devotion to his community by talking about topics relevant to them, all while sharing listings as a professional real estate agent. His posted content invites followers to stay tuned, especially when he says, “I can’t wait to tell you.” Ryan takes advantage of his famous public image and participates in paid advertising.
Takeaways:
- If you want to portray yourself as a public figure, try drafting content in a way that makes your followers feel included in your life
- Take advantage of paid advertising opportunities, but only if they are relevant to your brand
Jade Mills Estates
Jade Mills uses quick videos posted to her Instagram page to highlight her expertise and experience. She covers topics like the importance of inspections, how a seller carry works, and strategies for connecting with clients.
Among her video and photo posts are also house tours, giveaways, and tips for “looking the part” as a luxury real estate agent. She really does it all.
Takeaways:
- Make sure your posts are quick and to the point
- Create videos that engage your audience by giving them helpful tips and tricks
Carrie Wells Aspen
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Carrie Wells shows her love for the outdoors and her community by posting seasonally enticing pictures of all her homes for sale in Aspen, Colorado. She mixes detailed shots with drone photography to give viewers a full spectrum of each property. She makes sure to highlight her team and their hard work while also highlighting her outdoor adventures.
Sharing the community and attractions of Aspen does double duty as promotion for her market and her lifestyle. Her top two “pinned posts” are listings that just sold, where she includes details about the property and price.
Takeaways:
- Create content that gives an insider’s perspective on the local lifestyle
- Use hashtags properly to make your Instagram page easier for followers and potential customers to find
Phillip Owen Salem
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Phillip Owen’s personality shines through from the moment you land on his account. You understand he loves fashion, he loves animals — and, of course — he loves real estate.
Coming at the industry from a fun and personal angle, Phillip mixes professional luxury with his personal life—and isn’t timid about posting photos of himself next to the pool in his bathing suit. His photographs feature a blend of magazine-worthy self-portraits and real estate listings.
Takeaway:
- Let your warmth, creativity, and personality shine (without sacrificing professionalism)
- Blend causes you care about with real estate to bring your community together
Cindy Raney
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Cindy Raney uses videos to create segments like “60 Seconds with Cindy” and “Suburban Chic with Zac and Cindy.” This helps her create consistency within her content and gives her viewers something to look forward to.
She highlights happy clients with posts dedicated to their experience working with her. She does a great job representing her market and providing up-to-date information on all the homes listed by her team.
Takeaways:
- Showcase your clients and their happiness
- Creating repeatable segments, either weekly or monthly, can make content planning easier
Carrie Nicholson
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Dedicated to a consistent, bright feed, Carrie Nicholson makes buying a piece of the Hawaiian lifestyle look beautiful and carefree. Her page showcases who she is but also provides helpful details for learning about Hawaiian luxury real estate.
For example, when she is selling a beach property, instead of just posting a photo of the ocean, she posts dolphins and offers tips for how potential buyers can see them without invading their habitat.
Takeaways:
- Create the kind of profile that anyone would enjoy following, even if they aren’t in the market to buy or sell
- Build credibility by sharing your accolades while also keeping your page fun and personal
Instagram + Luxury Presence
We hope you’ve been inspired by our picks of the best real estate Instagram accounts. If you want to take your Instagram account to the next level without taking valuable time away from your business, our expert team is here to make it happen.
From developing a strategy to creating content to posting on your behalf, our team does the work to scale your following, increase engagement, and establish you as a market and lifestyle expert. Reach out, and let’s chat about how we can build your brand and grow your business.