At Luxury Presence, we know social media is an effective tool for building your real estate brand and positioning yourself as a market leader. With our social media expertise, we’ve seen time and time again how the top real estate Instagram accounts get results: Think magazine-worthy visuals, snappy captions, polished content, relevant hashtags, professional headshots, and punchy bios.
So if your Instagram profile could use an upgrade, the following accounts are an excellent source of inspiration. From strictly professional accounts to those that blend business and personal life, this list of the best real estate accounts on Instagram includes takeaways you can use to improve your social strategy.
21 Top Real Estate Instagram Accounts for 2025
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Huff Vaughn Sassi
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Huff Vaughn Sassi is doing a lot right with his Instagram, but one thing is for sure: He can post a good picture. His account is full of crystal-clear luxury real estate images that strongly emphasize a sense of place.
He mixes up his content with images of properties for sale and perfectly curated photos of his community. The content is firmly anchored in its locale and beautifully depicts Jackson Hole, but even more than that, it makes us want to buy property there.
Takeaways:
- Create a strong sense of place in your content.
- Ensure your bio highlights your accomplishments and expertise.
Chad Carroll
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With almost half a million followers, Chad Carroll’s Instagram primarily showcases property listings, with occasional posts that highlight his personality and professional insights.
On the personal side, he posts photos of his family. And professionally, he gives frequent shoutouts to the people on his team. When he posts a property photo, he will clarify its status at the beginning of each post (from just-listed to sold).
Takeaways:
- While showcasing your expertise, consider adding occasional personal insights or behind-the-scenes moments.
- Include the status of each listing in a clear and informative way.
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Ginger Martin
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Ginger Martin posts unbelievably beautiful images of Sonoma properties, leaving her audience to dream about sun-dappled vineyards. She effectively uses video as she zooms in on a doorway with a view of an impressive backyard or posts a drone shot showing off a property’s infinity pool.
You never know what might excite a potential buyer, so put your creativity to work by getting a few non-traditional angles of each listing you post.
Takeaways:
- Use a mix of video, static, and slideshow posts.
- Capture buyers’ attention with “coming soon” posts or exclusive walkthroughs via Instagram Reels.
Nob Hill Compass
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The branding for this account is incredibly strong. Whether it’s a post of a banana bread recipe or a report on home trends, there’s no mistaking their signature red brand color. It’s an eye-catching, bold way to tie all of the posts in the account together with a bright crimson bow.
We also appreciate the breadth of content. Aside from recipes and decor trends, there are also property listings, tips on relocating, introductions to team members, and celebrations of important holidays (like National Dog Day).
Takeaways:
- Use a strong brand color to keep your account’s aesthetic uniform.
- Experiment with different types of content to see what resonates with your audience.
Alicia Drake
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Alicia Drake’s account touches everything she’s currently working on. This includes her properties for sale, where she highlights key features to attract potential buyers, and her seminars, where she offers industry advice.
She isn’t shy about posting selfies and discussing what motivates her. Most of all, she seems to be having a lot of fun.
Takeaways:
- Showcase your personal knowledge of the real estate industry, from interior design to financing.
- Don’t be afraid to toot your own horn.
Barry Cohen Homes
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Barry Cohen’s profile showcases a blend of available listings and recently sold properties, giving followers a clear view of his active presence in the real estate market. Professional images and a modern, consistent typeface make his Instagram account worth following.
Each listing post includes important information and descriptive (but not excessive) copy. Instagram only features the first three to four lines of text in a user’s feed, so it’s important to nail the beginning of each post.
Takeaways:
- Highlight both available listings and successful sales to showcase your expertise and track record.
- Add text over thumbnail images to highlight important features or topics.
Paula Fahy Ostop
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Paula Fahy Ostop uses her Instagram account to showcase properties and celebrate life in her Connecticut hometown.
In addition to featuring listings, she highlights positive client feedback, which reinforces her strong reputation. She also shares practical tips and advice, from pricing strategies for sellers to helpful freebies available on her website.
Takeaways:
- Showcase client testimonials to build trust and credibility.
- Provide practical advice and resources to position yourself as a helpful expert in your field.
Dawn McKenna Group
The Dawn McKenna Group stands out by successfully promoting teams in multiple locations across the country while still maintaining a warm, intimate vibe. Her Instagram blends professional content with personal touches, making her brand feel approachable yet luxurious.
She also features “The DMG Drop,” a weekly highlight of new listings that keeps followers engaged and informed. Well-produced video tours further promote her most lavish properties, giving viewers a closer look at high-end homes.
Takeaways:
- Maintain a personal, welcoming tone even when managing teams across different locations.
- Use recurring content features to build consistency and keep your audience engaged.
Breitenbach Advisory Team
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Breitenbach Advisory prides itself on its ability to “disrupt the status quo,” as stated in its bio. This call to arms sets the tone for the rest of the account.
The branding remains cohesive through the use of the same colors and logos across posts and Reels. The team puts thought into its highlight reels (which stay permanently on the profile, as opposed to stories, which disappear). Viewers can deep dive into the company’s portfolio, press materials, record-breaking sales, and new developments.
Takeaways:
- Be bold in your bio.
- Clearly and concisely highlight your unique value proposition, area of expertise, and achievements.
Jamie Novak Group
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Jamie Novak is an Austin agent with just the right amount of color and personality in her account. We love the threads of green that keep her posts consistent. There’s also a little bit of get-to-know-me in the bio: “Austin TX Real Estate Advisor. Coach and Mentor. Die hard Broncos fan. Rescue dog Mom.”
This is a great example of an account that you can emulate on a budget. It doesn’t take drone footage or million-dollar properties — just warmth, personality, and consistency.
Takeaways:
- Allow the bio to serve as a peek-behind-the-curtain moment.
- Fundamentals are key, and anyone can do it on a shoestring budget.
Tomer Fridman
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This is Instagram marketing at its finest. Tomer Fridman never skimps on his photos. Every single one is shot at an interesting angle and saturated with color. Visitors to his page can tell he gives his listings the attention to detail they deserve.
In addition to captivating visuals, Fridman leverages Reels to provide a more detailed look at his listings, giving potential buyers an immersive experience.
Takeaways:
- Use Reels to offer in-depth property insights and highlight unique features.
- Don’t be afraid to experiment with creative angles and vibrant photography to make your listings stand out.
The Elmes Group
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The Elmes Group specializes in luxury waterfront properties, and its Instagram page does a great job reminding viewers of the company’s particular niche. The profile mixes waterfront drone footage with property closeups to create dynamic content that appeals to high-net-worth clients.
To further engage their audience, The Elmes Group uses descriptive captions that vividly highlight key property features, helping viewers imagine themselves in each space.
Takeaways:
- Your market niche should be obvious in your content.
- Use detailed captions to help your audience better visualize the lifestyle your properties offer.
Madison Hildebrand
Madison Hildebrand’s Instagram account shouts his personal branding from the rooftops. He is unafraid to show his personality and lifestyle, including his recent trips and rescue pets.
Hildebrand connects with his followers by asking questions to start conversations, posting inspirational content and professional-looking selfies, and writing captions in a conversational tone. Recently, he even created a whole new Instagram account dedicated to showcasing a specific high-end listing.
Takeaways:
- Try personalizing the way you write about showings, using words and phrases that define your brand.
- Consider creating dedicated accounts for standout listings to give them more visibility and highlight their unique features.
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Ryan Serhant
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Ryan Serhant does a singular job expressing himself through Instagram, especially when he engages his audience with quick videos speaking directly to the camera.
He recently evolved his presence to reflect his new role as a brokerage owner. While still showcasing property listings, he now focuses more on sharing his journey as a CEO.
Takeaways:
- If you want to portray yourself as a public figure, try drafting content that makes your followers feel included in your life.
- Share your professional journey to connect with followers and showcase your leadership.
Jade Mills Estates
Jade Mills uses quick videos posted to her Instagram page to highlight her expertise and experience. She covers topics like the importance of inspections, what top agents have in common, and strategies for connecting with clients.
Among her video and photo posts are also house tours, giveaways, and tips for “looking the part” as a luxury real estate agent. She really does it all.
Takeaways:
- Make sure your posts are quick and to the point.
- Create videos that engage your audience by giving them helpful tips and tricks.
Carrie Wells
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Carrie Wells shows her love for the outdoors and her community by posting seasonally enticing pictures of all her homes for sale in Aspen, Colorado. She mixes detailed shots with drone photography to give viewers a full spectrum of each property. She also makes sure to highlight her team and their hard work.
Sharing the community and attractions of Aspen does double duty as promotion for her market and lifestyle.
Takeaways:
- Create content that gives an insider’s perspective on the local lifestyle.
- Use hashtags properly to make your Instagram page easier for followers and potential customers to find.
Phillip Owen Salem
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Phillip Owen Salem’s personality shines through from the moment you land on his account. You understand he loves fashion, he loves animals — and, of course — he loves real estate.
Coming at the industry from a fun and personal angle, Salem mixes professional luxury with his personal life — and isn’t timid about posting photos of himself next to the pool in his bathing suit. His photographs feature a blend of magazine-worthy self-portraits and real estate listings.
Takeaways:
- Let your warmth, creativity, and personality shine (without sacrificing professionalism).
- Blend causes you care about with real estate to bring your community together.
Cindy Raney & Team
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Cindy Raney uses videos to create segments like “60 With Cindy” and “Market Snapshot.” This helps her create consistency within her content and gives her viewers something to look forward to.
She highlights happy clients with posts dedicated to their experience working with her. She also does a great job representing her market and providing up-to-date information on all the homes listed by her team.
Takeaways:
- Showcase your clients and their happiness.
- Creating repeatable segments, either weekly or monthly, can make content planning easier.
Carrie Nicholson
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Dedicated to a consistent, bright feed, Carrie Nicholson makes buying a piece of the Hawaiian lifestyle look beautiful and carefree. Her page not only showcases who she is but also provides helpful details for learning about luxury real estate in Hawaii.
For example, when she is selling a beach property, instead of just posting a photo of the ocean, she posts dolphins and offers tips for how potential buyers can see them without invading their habitat.
Takeaways:
- Create the kind of profile that anyone would enjoy following, even if they aren’t in the market to buy or sell.
- Build credibility by sharing your accolades while also keeping your page fun and personal.
Bianca D’Alessio
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Bianca D’Alessio combines motivational content, educational insights, and financial advice, making her a valuable resource for both aspiring real estate professionals and clients.
Her profile features inspiring motivational Reels that focus on mindset, resilience, and success, keeping followers engaged and empowered. She also collaborates with Leslie Cook, Money’s real estate editor, to dive into real estate trends and answer reader questions — attracting homeowners, buyers, and market watchers to her profile.
Takeaways:
- Incorporating motivational content with expert insights builds both trust and engagement.
- Regularly collaborating with reputable media platforms expands audience reach and credibility.
Noble Black
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Noble Bates Black seamlessly blends professionalism with personality. His content features a mix of luxury property interiors and exteriors that showcase the high-end real estate market in NYC and the Hamptons. Beyond property posts, Black shares his public engagements, including interviews with major networks like NBC and CNBC, along with magazine cover features that highlight his industry expertise.
What makes his profile stand out is his dedication to authenticity. Black consistently posts short videos that provide a glimpse into his life outside of work. Whether it’s a heartfelt tribute to his family or memorable moments with friends, his content builds genuine connections with his followers.
Takeaways:
- Share public engagements and media features to build authority.
- Highlight your roots and personal connections to maintain authenticity.
Instagram + Luxury Presence
We hope you’ve been inspired by our picks of the best real estate Instagram accounts. If you want to elevate your Instagram game to the next level without taking valuable time away from your business, our expert team is here to make it happen.
From developing a strategy to creating content to posting on your behalf, our team does the work to scale your following, increase engagement, and establish you as a market and lifestyle expert. Reach out to learn how we can build your brand and grow your business.
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