Personal connections still matter when buying and selling luxury homes, but many aspects of modern real estate have moved online. From social media to lead generation tools to real estate CRM software, the right tools can go a long way toward engaging potential buyers and growing your business.
Finding the right real estate software for your team is crucial for both short-term and long-term success in the industry. This guide includes the most helpful software products built specifically for real estate professionals.
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IDX website platforms
An Internet data exchange (IDX) website lets you easily incorporate real estate listings into a custom-branded agency website. As such, IDX website platforms have become increasingly important in the real estate industry because they create a single hub housing all your MLS listings with the most recent information.
Luxury Presence
With more than 250 fully customizable design frameworks and a dedicated design team, Luxury Presence helps you build a branded website that’s truly your own. MLS data feeds combine with numerous real estate marketing integrations to create a lead and sales-generating machine. No matter how you brand it, searching your website will remain intuitive for visitors, while a user-friendly content management system helps you make adjustments on the fly.
Pricing: Learn more about Luxury Presence’s pricing packages here.
Real Geeks
Real Geeks is a CRM-focused platform offering basic websites, IDX integration, and property valuation tools. With low pricing, Real Geeks provides value for agents and teams on a limited budget. One of its strengths lies in delivering decent SEO results (you’ll pay extra for it) and that the software can be used simultaneously with Luxury Presence through a Zapier connection, offering you more flexibility in your real estate operations online.
Pricing: $299 a month and $500 due at signup. Includes IDX search, CRM, SMS, and email nurture.
Ylopo
Ylopo is a digital marketing solution specializing in lead generation for real estate agents. They focus on helping agents generate buyer leads by leveraging Facebook marketing, branded websites, IDX integration, lead nurturing, and offering masterclasses for professional development. Ylopo utilizes AI technology to initiate conversations with consumers on behalf of their clients, and their product integrates with other CRM platforms to streamline lead management processes. They primarily cater to small teams in the real estate industry.
Pricing: Ylopo offers a basic package starting at $295 per month with a $1000 setup fee and a 10% marketing service fee, capped at $100. They also have a premium plan that provides management of digital marketing campaigns and access to a higher volume of leads.
Real estate CRM software
Many real estate tools in this guide offer basic CRM functionality. But only a dedicated CRM solution can help you manage every step of your sales pipeline, making the most out of every lead you generate (and maximizing your chances of closing the deal).
Follow Up Boss
In addition to standard CRM features, Follow Up Boss adds task and workload management to the equation. Every user can easily see tasks that tell them which leads need a personal follow-up, along with the type of follow-up that typically happens in that stage of the nurturing flow. The software dynamically pulls in contacts from more than 200 lead-generation tools and provides 24/7 support for its users.
Pricing: A $69 per month plan is designed for individual agents and small teams, while more extensive plans (including an enterprise-class $1,000 per month plan) can serve larger brokerages.
Learn more at followupboss.com.
LionDesk
LionDesk doesn’t pretend to be more than a CRM, focusing all its features on helping organize and nurture your leads. You can easily segment lead groups, send bulk emails and text messages, or set up automated drip campaigns to engage your leads. As a bonus, LionDesk’s Power Dialer helps agents make phone calls that are recorded into the system for better tracking and reporting.
Pricing: The basic CRM is $25 per month. A premier tier at $83 per month adds calling features and a lead generation tool through landing pages.
Learn more at liondesk.com.
Wise Agent
Designed specifically for the real estate industry, Wise Agent takes traditional CRM features like segmenting and marketing automation and adds a few extras. Large real estate brokers will enjoy the customizability of the tool, with roles defining individual users’ options and views at any time. It also includes transaction management functionality that helps you close more deals.
Pricing: $32 per month, or $326 when billed annually. Wise Agent also offers an enterprise solution at custom pricing depending on the need.
Learn more at wiseagent.com.
Realvolve
Every feature in Realvolve aims to make it the most comprehensive lead management tool on the market. In addition to automated workflows and drip campaigns, agents can send emails, SMS, and social media messages directly from the software. A central calendar keeps track of appointments and other milestones and can synchronize with external apps like Google Calendar. An intuitive interface scales as the business grows, staying straightforward to operate even with increased leads.
Pricing: The basic plan starts at $94 per month. Multiple higher tiers offer extra features, up to a $2,119 Concierge plan (billed monthly) that includes in-person training and custom-built workflows.
Learn more at realvolve.com.
Lead generation software
All the best lead-generation software options are at least tangentially related to generating leads. After all, getting contacts in your system is crucial to nurturing your leads and eventually closing the sale. As a result, software specifically designed to help you generate quality leads is vital to long-term real estate marketing success.
Keap (formerly InfusionSoft)
Keap offers comprehensive CRM solutions but is best for capturing potential leads. An intuitive interface helps you design beautiful landing pages using a drag-and-drop editor and free images. All landing pages are mobile-responsive for the real estate buyer on the go. Meanwhile, custom forms help you capture your leads before they leave the page.
Pricing: Plans start at $149 per month for up to 1,500 contacts and two users. Adding more users adds $29 to the monthly cost.
Learn more at keap.com.
Salesforce Marketing Cloud Account Engagement (formerly Pardot)
As the dedicated account engagement tool of the world’s most extensive CRM, this is a powerful option, especially for larger brokerages. Brands from Forbes to Southwest Airlines use it to grow and engage their leads, thanks to features like custom landing pages and contact forms. Integration into the larger Salesforce ecosystem means a natural journey from the initial lead to closing the deal.
Pricing: Plans range from $1,250 per month for the basic plan to $15,000 per month for a premium solution that includes predictive analytics and a dedicated support team.
Learn more at salesforce.com.
BoldLeads
As a dedicated real estate lead generation tool, BoldLeads offers custom solutions to a limited set of agents in each market. Limiting its customer base allows the platform to ensure that no prospective buyer gets inundated with sales pitches. Features like custom landing pages, email, SMS automation, and an optional concierge service help BoldLeads stand out from the competition.
Pricing: BoldLeads does not list pricing on its website, but our research shows plans starting at just over $500 per month.
Learn more at boldleads.com.
Rezi Leads
Rezi Leads promises to become your “real estate operating system.” Its simple yet powerful system helps you convert your newly generated leads in volume, thanks to the ability to easily create high-quality content without any technical background. It’s a simple system that scales with you as your business grows.
Pricing: Plans start at $297 per month, with a $597/month pro plan offering additional features and users.
Learn more at rezileads.com.
Catalyze AI
Offering a radically different approach to real estate lead generation, Catalyze AI uses artificial intelligence to predict which potential buyers might become leads before they even realize it. Its predictive analytics system can estimate the chances of a property hitting the market soon, allowing you to reach out and establish relationships with the seller before your competitors.
Pricing: $1,000 per month, which includes 200 exclusive leads within a 50-mile radius.
Learn more at catalyzeai.com.
Lead qualifying and nurturing software
No real estate business ends with lead generation; qualifying and nurturing your leads is essential to move them toward the close. With the right real estate software, you can improve your lead-to-close conversion rates and grow your business.
RealScout
Your prospective buyers will most likely continue researching property, even after becoming leads. As they scour listings relevant to them, RealScout brings their search and your marketing goals together in one software. Rapid listing alerts, property comparisons, and mobile app optimization help you give potential buyers the tools to find the perfect listing—and close it with you.
Pricing: Individual plans start at $39 per month, while brokerages can sign up for more comprehensive plans for $249 per month.
Learn more at realscout.com.
Freshchat (formerly Freshdesk Messaging)
Live chat has quickly become the preferred communication channel for most online users. Freshchat integrates directly into your real estate website, offering an intuitive experience on the front end and easy management on the back end. You can even incorporate AI-driven chatbots to automate the experience for users with some basic initial questions.
Pricing: Freshchat offers a free plan to start. More advanced plans range from $15/agent/month to $69/agent/month.
Learn more at freshworks.com.
Structurely
Structurely may be the market’s most powerful real estate lead nurturing tool. It uses artificial intelligence to create natural messages and responses for your leads and judge their engagement to qualify them for more personalized follow-ups. AI-driven follow-ups can extend beyond the close for up to a full year.
Pricing: Billed quarterly, plans range from $1,422 to $10,800 every three months.
Learn more at structurely.com.
Social media and marketing software
Social media is a crucial real estate marketing tool, and the right platform can make all the difference in engaging and converting your potential buyers. From scheduling posts to generating engaging content, these platforms will boost your real estate marketing success on social.
Loomly
Loomly is a social media management tool designed for non-marketers. In addition to scheduling posts, Loomly offers a constant library of post ideas and optimization tips. Quick mockups help you see how your posts will look on all the most popular platforms. An approval workflow works great for larger firms, while analytics help to improve your efforts over time.
Pricing: Plans range from $26 per month for a basic two-user option to $269 per month for a premium solution with custom roles and workflows.
Learn more at loomly.com.
SproutSocial
In addition to standard social media management features, SproutSocial adds social listening to the equation. It will help you know what potential buyers say about you, your competitors, and the local real estate market in general. Advanced analytics can help you better understand your social media success and audience engagement.
Pricing: Plans range from $249 monthly for individual agents and small brokerages to $499 monthly for larger firms.
Learn more at sproutsocial.com.
Lab Coat Agents Marketing Center
As a dedicated design tool for real estate social media and other digital marketing needs, few options beat the LCA Marketing Center. Use templates or create designs from scratch, from print materials to websites and social graphics. Open house signs, multi-page buyer guides, and more can all carry your custom look and brand.
Pricing: A $59 monthly plan is designed for individual agents, while a $499 tier adds multiple users and approval processes.
Learn more at labcoatagents.com.
Canva
Canva prides itself on templates, and a design interface that is so easy anyone can create beautiful graphics within minutes. Easily edit and upload photos and videos, or create custom designs that automatically resize to what you need. You can access and edit your designs from anywhere, making them perfect on the go.
Pricing: A free plan works for individual agents, while the $149/year Teams Plan can use thousands of templates and stock images.
Learn more at canva.com.
Buffer
Buffer started as a simple scheduling tool on major social media platforms. It has since grown to add countless new features, including an AI assistant that can generate ideas, repurpose posts for other networks, rewrite existing post copy, and more. You can even build custom landing pages to link your social media campaigns.
Pricing: Managing up to three channels is free. For premium features, the platform costs $12 per month per channel.
Learn more at buffer.com.
Real estate prospecting platforms
Not every lead comes to you. Sometimes, the best real estate software is the one that helps you expand your reach to prospects who might not even know they need your help. That’s where prospecting platforms come in.
REDX + Power Dialer
No more hand-dialing numbers on a prospect list. REDX does the work for you, dialing numbers on your behalf to save valuable time. The software connects your team with expired leads, FSBOs, and more. As an added benefit, REDX’s GeoLeads feature surfaces relevant prospects within your immediate geographic reach.
Pricing: PowerDialer has a $99/month single-line option and a $149/month multi-line option. GeoLeads starts at $59.99 per month.
Learn more at redx.com.
Vulcan7
Vulcan7 provides a solid prospect list of expired FSBO and FRBO leads. It differentiates itself from competitors like REDX through its circle prospecting tools, which provide real-time contact data for specific neighborhoods your agents are targeting. The tool’s support team helps you secure that list and identify the most relevant geographic circles.
Pricing: The platform does not list pricing on its website and recommends calling for a customized quote.
Learn more at vulcan7.com.
Predictive analytics software
Predictive analytics uses historical and current data to predict what might happen. The platforms in this section use real estate data to generate insights, capture leads, and unearth listing opportunities.
Offrs
Offrs uses big data to identify homeowners who have shown online intent to list their homes, buyers who are thinking of buying, sellers who are considering moving from FSBO to hiring an agent, and more. The tool claims a 72% prediction accuracy for new listings, helping agents get their foot in the door before their competition.
Pricing: Offrs structures its pricing by zip code, with a $400 per month plan for AI-generated leads in one zip code and $600 per month if those leads are exclusive.
Learn more at offrs.com.
Revaluate
With a primary value proposition similar to Offrs, Revaluate uses predictive analytics to determine which potential sellers and buyers may soon become relevant for real estate agents. But it also adds a twist. Connecting your CRM allows the platform to evaluate old leads that never converted to determine which may be worth warming up again.
Pricing: Revaluate doesn’t publish pricing on its website, but research shows a $139 per month rate for every 2,000 contacts loaded onto the platform.
Learn more at revaluate.com.
First.io
This tool looks to personalize the predictive analytics space by syncing it with your personal phone and email contact lists. Based on those contacts, it will assign a score of how likely the lead will convert and link to their social media profiles. It will also suggest optimal times for reaching out based on the lead’s online activity history.
Pricing: Because each agent’s contact database is unique, First.io doesn’t publish pricing but offers a free, custom quote.
Learn more at first.io.
Smartzip
Smartzip predicts future listings based on 24 individual digital sources. You can use it to find new prospects or score your existing list to maximize conversion chances. Its Reach150 tool drives customer referrals, while MarketPulse helps you better understand the core market you’re looking to sell.
Pricing: According to the Smartzip blog, the comprehensive suite starts at $500 per month. Individual tools like Reach150 begin at $99 per month.
Learn more at smartzip.com.
TopHap
Focusing entirely on advanced analytics, TopHap can help you visualize your data to draw more in-depth conclusions. Analyze your core neighborhoods, listing history, property portfolio, and more. Nearly 50 trillion records provide the basis for what might be the most powerful analytics platform in the real estate industry.
Pricing: Plans range from $15 per month for the non-proprietary version to $155 per month for advanced features like value forecasting in your area.
Learn more at tophap.com.
Real estate valuation software
How should you price your listings? The answer will likely determine your success in the real estate industry. The platforms below will help you find that perfect valuation in line with market trends, consumer preferences, and more.
HouseCanary Property Explorer
With HouseCanary Property Explorer, you can comprehensively analyze a listing you want to price in seconds. It considers decades of history in the neighborhood, create heatmaps of value, and even generates instant comps of current and recent listings. It also pulls images of the listing and its comps to make a final, polished value report.
Pricing: HouseCanary offers pricing by the report at $29.99 per report. The first report is free.
Learn more at housecanary.com.
Value Link
As a more formal appraisal system, Value Link looks to automate the process where possible. Agents and brokers can order and manage appraisals and evaluations, adding inspections as a variable to increase accuracy. The dynamically generated reports are compliant for lenders and appraisers and designed to increase efficiency and reduce workload.
Pricing: Value Link does not share pricing publicly but recommends reaching out for a custom quote.
Learn more at valuelinksoftware.com.
Comparative Market Analysis (CMA) software
It’s difficult to overstate the importance of the right real estate CMA tool. If you can automatically create comparative value analyses for buyers and sellers, you can spend more time building relationships and selling properties.
Luxury Presence Digital CMA
Luxury Presence’s Digital CMA tool allows its platform users the ability to easily create and design listing presentations that tell their story with videos, interactive maps, side-by-side listings, and market data graphs. With powerful features like award-winning templates tailored to your brand, shareable links and print-ready files, and MLS data syncing to generate up-to-date CMA reports, Luxury Presence makes it easy for you to impress sellers and win more listings.
Pricing: A website subscription is required to take advantage of Luxury Presence’s Digital CMA capabilities. You can access pricing plan information here.
Cloud CMA
Cloud CMA is all about the presentation. In addition to pulling together CMA reports on your behalf, you can create dynamic interactive presentations to share your reports with buyers and sellers. A printed report adds to that presentation, backed by all the data you need to perform and present the analysis.
Pricing: Cloud CMA doesn’t publish its pricing, but our research shows plans starting at $50 per month for the entire suite.
Learn more at cloudcma.com.
ShowTime 4 Real Estate
At its core, ShowTime 4 Real Estate is a presentation builder that can be used for any topic. But it shines most in CMA presentations, helping agents create captivating documents for print, email, or virtual environments. The company is based in Canada, but its product can be used anywhere.
Pricing: ShowTime’s package includes a $495 first-year fee, which includes onboarding. After that, the annual fee for continued use is $85 per year.
Learn more at showtime4realestate.ca.
Writing software
Your success in real estate will depend on your credibility. Your writing is the most significant factor determining credibility in online environments like your website or social media—so writing tools are crucial to add to your real estate software toolkit.
Grammarly
As a browser extension, Grammarly works wherever you are. It automatically checks your writing, from website copy to email and even chat messages. Grammarly’s AI-enabled system tells you how audiences will perceive your writing.
Pricing: The free version includes basic writing suggestions. You get the premium version for $15 per month, which provides personalized guidance and style guides.
Learn more at grammarly.com.
ProWritingAid
Another grammar check tool, ProWritingAid prioritizes quality over speed. Reports take a few seconds to prepare but offer in-depth suggestions on how to improve your writing. The analysis is based on the document type you suggest, from business to casual, technical to creative. Reports include a readability score, writing suggestions, a plagiarism check, and more.
Pricing: Choose between a free version for basic reports or the $10 per month premium version for in-depth reports.
Learn more at prowritingaid.com.
Open house software
The open house is at the heart of real estate marketing. It’s a way to scale house showings to multiple buyers at once. Any software designed to help with open houses should have efficiency in mind.
ShowingTime
As the most straightforward scheduling tool in real estate, ShowingTime continues to prove its worth to agents and larger brokerages. In addition to digital scheduling options, you can also use the platform’s Appointment Center to increase outreach on your behalf.
Pricing: ShowingTime doesn’t publish its pricing but instead asks interested agents to contact the business directly for a custom quote.
Learn more at showingtime.com.
Open Home Pro
Specifically designed for open houses, Open Home Pro offers a digital sign-in sheet intended to increase lead generation. Email and social sharing options for your buyers help you get the word out about listings, and a simple CRM integration creates automated follow-ups for your new leads.
Pricing: $20 per month, including the digital sign-in sheet, automated lead management, and an automated report on your new leads.
Learn more at openhomepro.com.
Curb Hero
Curb Hero is perfect if you just need an open house sign-in sheet. But that’s just the beginning. The sign-up sheet is QR code-enabled and connects directly to a landing page built into the platform that can be branded to match your website. You’ll even get social media templates to spread the word about your open house.
Pricing: Curb Hero is free for real estate agents.
Learn more at curbhe.ro.
Calendly
Calendly shows that not all real estate software has to be optimized for the industry. Its beautifully simple scheduling tools make scheduling a showing with a potential buyer easy, integrating directly with your calendar to show which times work best. As a bonus, it works for other scheduling purposes like follow-up calls and closing appointments.
Pricing: A basic version is complimentary, while advanced tiers range from $8 to $16 per month.
Learn more at calendly.com.
Expense tracking software
As a real estate agent, you have a range of expenses, from mileage and food to the tools and technology needed to do your job. With the right expense tracking software, you can turn a headache into an easy way to track all those expenses for tax and reporting purposes.
Expensify
Designed to simplify expense tracking, you can scan receipts on your phone or import all your credit card transactions. Larger brokerages will appreciate approval workflows for any expenses, which are all categorized automatically based on rules you set and compiled into accessible overview reports.
Pricing: Expensify is free for individuals. For teams, options include a $5 per month or $9 per month plan.
Learn more at expensify.com.
Community engagement software
The best real estate agents are trusted in the communities where they live and work. The right community engagement software can help you showcase your credibility and local expertise.
Parkbench
What if you could build a website for your neighborhood that bears your name and brand? That’s Parkbench’s core value proposition. Sign up, and you get exclusive access to your neighborhood’s local website, with events, a business directory, a weekly newsletter, and real estate listing information.
Pricing: Parkbench doesn’t publish prices because they are neighborhood-dependent, but our research shows an average cost of $3,000 to $5,000 per year per community website.
Learn more at parkbench.com.
Transaction management software
To succeed in the real estate industry, you must closely track all kinds of transactions. It’s crucial for compliance and to help you identify trends leading to more intelligent business decisions. That’s where transaction management software comes in.
Amitree Folio
Think of it as a virtual email assistant. Especially for single agents, this Gmail integration can be the perfect way to keep track of all your transactions. You can organize emails by clients and transactions, archive or export transaction histories, add critical dates and other information, and share with others. A sync with DocuSign and Google Docs can keep the transaction momentum going over time.
Pricing: A free version allows a single user to manage up to three transactions simultaneously. You get unlimited transactions for $19 per month, while a team-based version costs $18 per month for every user.
Learn more at amitree.com.
Dotloop
As a dedicated transaction software, Dotloop brings several related tasks together. This includes categorizing and editing transactions, signing documents within the platform, analyzing transaction trends, and more. It also includes a robust mobile app.
Pricing: $31.99 per month for individual agents. Teams and brokers must contact Dotloop for a custom quote based on their needs.
Learn more at dotloop.com.
Real estate software designed to grow your business
All real estate software has unique strengths, limitations, and features. The key is choosing a suite of software tools that complement each other and serve your core needs.
For example, you might choose Luxury Presence for your IDX website solution. You can then leverage the system’s CMA presentation option with your clients. Get help with social media while still using one or more of the other tools listed above to maximize your investment of time and resources.
As you look for the perfect suite of real estate software for your needs, start with Luxury Presence. More than 20 of the Wall Street Journal’s Top 100 real estate agents trust us to build their brands online, and we’d love to help you, too. Book a free strategy session with us to learn how we can help you build your brand and grow your business.
