Have you ever wondered how often you should post on social media as a real estate agent? Find the answers here.
Interacting with clientele on social media is a critical component of any real estate agent’s workday. But how often should you post on social media? Is once per week enough, or do you need to post more often?
The answer is somewhat of a mixed bag—it all depends on who you ask. Some marketers believe in following a particular schedule where time and day are both taken into consideration. Other marketers don’t believe in timelines—instead, they believe in consistency. Still, others believe that social media success has nothing to do with timelines and everything to do with the content’s value.
Those who believe that a post’s success on social media depends on the day and time it’s goes live follow a particular set of guidelines. Social media gurus at buffer.com insist on the following rules:
Post twice per day, every day of the week, between 10:08 AM and 3:04 PM in your particular time zone.
On weekdays, post 14 times daily between 12:00 AM and 10:00 PM Central Standard Time. However, be careful not to post more than once per hour. On weekends, post seven times per day between 3:00 AM and 9:00 PM, aiming for one post every three hours.
Post once per day, preferably at 8:14 AM. Experts suggest not to post on weekends.
Other experts are a bit more laid-back yet still believe that following a regular, reliable schedule is essential. Take the marketing pros at Sims Advertising, who recommend the following:
The key to posting on Facebook is maintaining a balance between holding interest and seeming spammy. It is recommended that you post at least three times per week to start, and as your page grows in popularity, you can build up to posting once per day.
Instagram is, by nature, a fast-paced social media platform. Because of this, it’s easier to post frequently without appearing spammy. Start by posting once per day, three to four days per week. As your account grows in popularity, you can post twice per day, three to four days per week. As you gain more and more traction, it’s appropriate to post four to six times per day.
Even more fast-paced than Instagram, Twitter is a place where tweets fly rapidly. Since posts show up in chronological order, your followers won’t see everything you post unless they go to your page directly. This is helpful because you aren’t likely to spam your followers as easily as you could on other platforms.
It is recommended that you post up to three times per day, up to twenty times per day.
It’s best to post three times per week during business days only, up to 20 posts each month. Experts warn that if you post more than twice per day, your engagement with followers will drop.
In addition to days and times, social media professionals consider the platform itself and the policies and algorithms that go along with it. It is worth keeping in mind that each platform’s algorithms and policies frequently change. Educating yourself on these aspects will help ensure you are reaching your current audience and gaining new followers regularly.
While these guidelines are helpful, it is also worth noting that you should use common sense while posting. You don’t want to over-post and appear spammy in the eyes of your followers. If your posts do seem spammy, especially to the platform’s algorithms, you may find your content appearing less frequently in the feed.
Consistency is Key
Some marketing experts don’t agree with the idea that to have a successful social media page, you must post on a specific day and time. Instead, they believe that that consistency is vital.
One way to ensure success by posting consistently is to follow a social media strategy you’ve outlined for your real estate business. Setting objectives, such as how many times per week you will post and following through with those goals, is a great way to stay on track and improve your chances of success.
Those who agree with the consistency rule understand that posting regularly, regardless of the social media platform, is more important than posting a certain number of times each day. As well, posting quality content on a regular basis is crucial.
Quality Over Quantity
There is a special emphasis on quality over quantity when it comes to posting on social media.
The quality of your content speaks volumes of your brand as a real estate agent and can make or break a person’s decision to hire you. Depending on your brand’s voice, tone, and image, you will need to ensure that your posts consistently adhere to those guidelines. Additionally, it is essential to make sure that your content is relevant to your brand. For followers, posts that are irrelevant throw a wrench in the flow of content. They may lose confidence and trust in your brand as a result.
Poor quality content is another dealbreaker for many followers. Your fanbase comprises people who have come to rely on your social media posts to be professional, engaging, and trustworthy. Content full of grammar and spelling errors, sloppy sentence structure, or poor quality images will likely cause you to lose your following.
To ensure that your posts are engaging and top quality, there are a few things you can keep in mind. Helpfulness, relevance, and authenticity are three significant factors for creating valuable and impactful social media posts.
Helpful posts often include educational content. Answering the questions most frequently posed in your industry, providing education on topics you know are important to your followers, and offering helpful tips and tricks are great places to start.
Relevant posts include content that applies to your brand. If you work in the field of luxury realty, well-crafted verbiage and professional photographs of luxury properties are a must. If you work with many first-time homebuyers, education on what your clients can expect is critical.
Creating authentic posts includes content that is true to your brand’s voice, tone, and image. Followers are quick to pick up on content that doesn’t sound like something you would typically post. In turn, your followers could lose trust, and you could lose out on potential clients—and future sales.
From posting on certain platforms on a specific day at a specific time to taking a more relaxed approach and simply posting quality content consistently, there are many fields of thought revolving around how often one should post on social media. In the end, it is up to you to decide which tactic works best for your real estate brand. No matter which tactic you choose to adhere to, one thing is vital: ensure that your content is top-quality!