Ranking at the top of search takes more than generic marketing. The right partner understands localized search engine optimization and can navigate a fast-changing landscape shaped by artificial intelligence.
This guide breaks down four leading real estate SEO companies to help you find the right one for your business.
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Top 4 real estate SEO providers
This shortlist balances various budgets and business needs, from all-in-one premium platforms to DIY-friendly tools. For details on how SEO impacts your search ranking, start with our FAQ.
| Company | Best for |
| Luxury Presence | Overall choice for real estate professionals who require a modern SEO solution bundled with website design and marketing services |
| AgentFire | Agents who need a low-cost website with basic built-in SEO tools |
| InboundREM | Teams and brokerages that want to outsource SEO to a real-estate-focused agency |
| Jess SEO | Agents seeking a DIY approach to improving their existing website rankings |
Best overall: Luxury Presence
Luxury Presence builds high-performance websites for many of real estate’s most recognized names. Its AI-powered SEO continuously delivers on-page optimizations by updating titles, meta descriptions, and headings to keep your site aligned with Google and AI search changes, with premium plans adding expert human oversight.
The result is lasting visibility, stronger discoverability, and measurable growth, without adding to your workload. For example, Luxury Presence’s SEO plan helped this brand-new team amass more than 273,000 search impressions in just six months.
Pros
Every Luxury Presence site includes these SEO benefits:
- Optimized UX + technical SEO: Fast load times, intuitive and mobile-friendly design, accessibility tools, and SSL encryption
- Content that ranks: Modern CMS, clean structure and site hierarchy, dynamic displays, auto-generated redirects to protect existing rankings, and seamless MLS integration to enrich new content
- Future-proofing: Regular, automatic SaaS updates to keep sites compliant and competitive, plus AI-ready files to help your site rank in artificial intelligence overviews
Advanced SEO options include:
- An AI SEO Specialist that analyzes every page for keywords, adjusts metadata, adapts to shifts, and reports results
- An AI Blog Specialist that publishes geo-targeted, keyword-specific content with auto-optimized formatting
- Local visibility support that optimizes your Google Business Profile and builds citations
- Lead-focused SEO, creating dynamic landing pages optimized for organic and paid conversion
- Specialized support, competitor analysis, and strategic refreshes from a dedicated SEO analyst
- Custom content, such as engaging posts, neighborhood guides, and SEO-optimized bios, each optimized for local search intent
Cons
- SEO services not available à la carte
- Less suited for new or budget-conscious agents
Leverage Luxury Presence’s SEO expertise
From keyword strategies to optimization plans, our world-class SEO team gets agents and brokerages the visibility they deserve. Learn how our tailored solutions can boost your ranking today.
Best budget website with SEO: AgentFire
AgentFire builds customizable, IDX-enabled websites that offer agents a low-cost entry point into SEO. It’s less sophisticated than Luxury Presence, but still a decent alternative for agents who aren’t ready to invest in more advanced tools.
They also offer a $250 Local SEO Setup service that optimizes your Google Business Profile, integrates Google Analytics and Search Console to help you monitor your website’s performance, and adds customized title tags and meta descriptions to up to 20 pages.
Pros
- Easy-to-use platform with a low learning curve
- Budget-friendly
Cons
- No ongoing SEO management
- You need to handle the optimization yourself
- SEO is surface-level, may lack the sophistication needed to rank for competitive keywords
Best outsourced SEO option: InboundREM
While we wouldn’t recommend InboundREM’s real estate website design services, their agency approach to SEO may work for your needs. The company offers consulting services to real estate professionals looking to boost their visibility in search. If you want to outsource SEO for your existing site, its Google Business Profile Campaign ($1,500 set-up fee + $500/month) offers dedicated support, reporting, and custom content.
Pros
- Hands-on audits, onboarding, and support
- Google Business Profile posts, optimized video, and citation submissions
- Google Analytics setup and directory audit
Cons
- Significant upfront investment
- 18-month contract commitment
- Time-consuming set-up process
- May have deeper expertise with WordPress than other platforms
Best DIY option: Jess SEO
Jess SEO is a $29-per-month subscription that gives agents the knowledge and how-tos to optimize their own websites. It offers step-by-step SEO instructions, analytics tracking, and access to expert webinars. You can access a Google Business Profile scheduling tool for another $5 per month. Another plus: a free 14-day trial.
Pros
- Very affordable
- Free trial
- Empowers agents to control their own SEO
- Clear, guided framework
Cons
- No website or marketing tools included
- Requires time and consistent effort
- You need to optimize your site on your own
FAQ: Real estate SEO
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How can I improve my real estate website’s SEO?
Search engines reward sites that load quickly, are easy to index, update often, and serve relevant content.
- Technical SEO: Make sure your site is modern, mobile-friendly, fast, IDX-enabled, and rich with metadata.
- Design & UX: Google rewards websites that engage users with smart navigation and content.
- Local SEO: Optimize your Google Business Profile and create hyperlocal content to boost recommendations in maps and local business search results.
- AI search: Partner with providers who understand and adapt to AI-driven ranking changes.
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What’s the average cost of real estate SEO services?
Most SEO specialists charge an hourly fee between $100 and $300. Agencies provide ongoing services for anywhere from $500 to $5,000 per month, plus set-up costs. Because a website’s performance has such a significant impact on its ranking, all-in-one solutions like Luxury Presence offer long-term improvements and savings.
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What’s a business citation, and why does it matter in real estate SEO?
They’re mentions of your name, address, and phone number across Google, Zillow, social, and other directories that help build trust and authority online. Maintaining consistent information across online profiles boosts local SEO and gets you in front of motivated buyers and sellers in your community.
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Should I handle real estate SEO myself or hire a professional?
If you have the budget, SEO experts like the ones at Luxury Presence are best equipped to manage algorithm shifts and the challenges of surfacing in AI search. At a minimum, start with an SEO-ready website, post local content regularly, and claim your Google Business Profile.
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How long does it take for real estate SEO to work?
SEO is a long-term investment that builds over time. Consistent updates and optimizations typically deliver results in months, not weeks.
Choosing the best SEO partner for your real estate business
The right choice depends on your goals and resources. If you want a turnkey solution providing a fast, polished website that’s optimized from day one and paired with the marketing tools to climb local search, Luxury Presence is the standout choice.
Still not sure which SEO plan is right for you? Set up a strategy call with our expert team. They can review all your options and help you find the right one for your business.
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