Case Study
How a New Real Estate Team Ranked for 6k Keywords in Just 6 Months
For Guthrie Schofield Group, bringing local expertise and advanced SEO techniques together into a fast, engaging website boosted lead generation and visibility right out of the gate.
“From everything to discovery at the top of the funnel to long-term clients who are reengaging with us…
it’s made a really meaningful difference in terms of establishing our brand identity.”
Alfred Schofield
managing partner with Guthrie Schofield Group
48%
increase in monthly traffic from November to April
6,147
non-branded keywords ranking in Google’s top 10
36%
increase in engaged leads over six-month period
The challenge
Tony Guthrie and Alfred Schofield had a lot going for them when they launched their team in early 2024. Guthrie brought over a decade of experience selling in the Cape Cod market. Schofield added deep technical and SEO expertise. What they needed was a partner who could manage the branding and technical transition seamlessly.
The strategy
- Ran a hyperlocal SEO strategy combining Schofield’s technical skills, Guthrie’s local knowledge, and Luxury Presence’s expert SEO guidance
- Built a tiered keyword structure — starting with niche terms, then expanding into more competitive search territory
- Published consistent blog content focused on luxury trends, market insights, and the needs of Cape Cod buyers and sellers
- Launched personalized, one-click property websites to visually differentiate listings from the MLS and Zillow
- Leveraged audience data to drive smarter advertising, prospecting, and lead nurturing
The impact
Schofield noted that Luxury Presence’s holistic approach boosted every part of the sales funnel. “We’re incredibly excited about the momentum we’ve had,” he said. “It’s increased the lifetime value of our current customers, and then also enabled us to bring new people into the funnel. We’ll have a strong lifetime value not only in this year, but in years ahead.”
273k+ search impressions in just 6 months
58% website engagement rate
Low lead acquisition costs at $21 per buyer
Luxury Presence’s platform also fuels smarter lead generation, with nuanced data and built-in tools that help the team deliver more timely, relevant client experiences.
“When people visit our site, we’re able to get a wide variety of demographics that help us better serve our target market, and the back-end platform also has a robust suite of tools, similar to a CRM platform, that really enable us to track the clientele and offer them targeted advice at the right time.”
The platform’s storytelling tools have also made a measurable impact — one blog post led to a multimillion-dollar sale, and single-property sites help bring generational homes to life for high-net-worth buyers and sellers alike.
“This highlights the value of creating thoughtful, SEO-driven content,” Schofield said. “The ability to craft storytelling-focused property websites has consistently set us apart, [helping] affluent buyers emotionally connect with the properties while elevating the overall client experience.”
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
