Among the many tools available to build a well-optimized online presence, a Google Business Profile stands out as one of the most powerful for enhancing visibility and credibility. This post will guide you through how to create your Google Business Profile and explain why it plays such a major role in your overall branding and marketing strategy.
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Why a Google Business Profile is essential for real estate agents
Formerly known as Google My Business, Google Business Profile is a powerful tool for real estate agents, helping them connect with potential clients and build trust from the very first search. For a more in-depth strategy, watch our Build Your Presence Webinar: Get on the Map With Google Business Profiles.
Increases online visibility
When potential clients search for real estate services in your area, a Google Business Profile ensures that your business appears prominently in search results and on Google Maps. This increased visibility can lead to more inquiries, as clients can easily find your contact information, business hours, and even directions to your office.
Builds credibility and trust
Reviews, photos, and detailed business information provide a snapshot of your professionalism and the quality of service you offer. Clients are more likely to choose a real estate agent with a strong online presence and positive reviews, as these factors contribute to perceived trustworthiness.
Improves client engagement
Clients can easily call, message, or request directions directly from your profile. Additionally, by responding to reviews and posting updates, you can engage with clients in real time, demonstrating your commitment to excellent customer service. This ongoing interaction can foster stronger relationships with clients and increase the likelihood of repeat business and referrals.
Offers SEO benefits
A Google Business Profile plays a significant role in local search engine optimization (SEO). By providing Google with accurate and consistent business information, you increase the chances of appearing in local search results when clients search for real estate agents. This improved SEO can drive more traffic to your website and generate more leads, directly impacting your bottom line.
How to create a Google Business Profile: A step-by-step guide
Setting up your Google Business Profile is a straightforward process, but attention to detail is key to maximizing its effectiveness. If you’d rather skip to the head of the class, Luxury Presence can establish and optimize your Google Business Profile for you — and we even offer reputation monitoring.
Step 1: Sign in or create a Google account
To create a Google Business Profile, you need a Google account. If you already have one, sign in; if not, create an account by visiting accounts.google.com. It’s best to use the email address that’s associated with your real estate brokerage for this purpose.
Step 2: Visit the Google Business Profile website
Once you’re signed in, navigate to business.google.com. Click on the Manage Now button to begin the setup process.
Step 3: Enter your business name
Enter your business name exactly as you want it to appear online. Consistency is key, so make sure this matches the name used on your website and other online profiles. If your business name includes your personal name and brokerage (e.g., “Jane Doe Realty at XYZ Agency”), enter it accordingly.
Step 4: Select your business category
Choosing the correct business category is crucial, as it helps Google determine where your profile should appear in search results. Type “Real Estate Agent” or choose a similar category that best describes your services. If your services are broader, you can add additional categories later.
Step 5: Add your location
If you have a physical office that clients can visit, enter the address. This information allows your business to appear on Google Maps and in local search results. If you operate from home or do not want to disclose your address, you can choose the option to hide it. We also recommend that you specify the areas you serve, which is particularly useful for real estate agents who cover multiple neighborhoods or cities.
Step 6: Enter your contact information
Provide your phone number and website URL. This allows clients to contact you directly from your Google Business Profile. Ensure that your contact details are accurate and consistent with those on your website and other marketing materials.
Step 7: Verify your business
To ensure that the information provided is accurate and that you are authorized to manage the business profile, you will need to verify your account via mail, phone, video, live video call, or email. One of the most straightforward methods is by postcard, where Google sends a postcard to your business address with a verification code. Once you receive the postcard, enter the code into your Google Business Profile to complete the verification process.
Step 8: Optimize your profile
After verification, it’s time to optimize your profile. Here are key elements to focus on:
- Photos: Upload high-quality photos that represent your business. This may include a professional headshot, photos of your office, and images of properties you’ve sold. Visual content is crucial in real estate, as it helps clients get a sense of who you are and the type of transactions you handle.
- Business hours: Enter your business hours accurately. This ensures clients know when they can reach you. Note that many agents promise 24/7 access, but unless this is the reality (and you have a team to support you at all hours), make sure that you add your specific hours of operation.
- Description: Write a compelling business description. Highlight your expertise, the services you offer, and what sets you apart from other agents. Use relevant keywords naturally in your description to enhance SEO.
- Reviews: Encourage satisfied clients to leave reviews on your profile. Responding to reviews, whether positive or negative, shows that you value client feedback and are committed to providing excellent service.
- Posts: Use the Posts feature to share updates, such as new listings, open houses, or market insights. Regular updates keep your profile active and engaging, which can attract more visitors.
Step 9: Monitor and update your profile
Your Google Business Profile is not a set-it-and-forget-it tool. Regularly monitor your profile, update your information as needed, and engage with clients through reviews and posts. Keeping your profile up-to-date ensures that your business continues to appear in relevant search results and maintains a positive online reputation.
Google Business Profile + Luxury Presence
By following the steps outlined above, you can set up, optimize, and maximize the benefits of a Google Business Profile. But Luxury Presence can also create and fine-tune your profile for you. If you’re ready to make your Google Business Profile work harder for you, we’d love to talk.
