Despite massive advances in digital marketing, physical real estate signs still play a critical role for real estate agents. Effective signage not only informs passersby about available listings and open houses but also enhances brand visibility and credibility. Here we’ll delve into the importance of using real estate signs and offer creative ideas and best practices for maximizing their impact. Discover how your eye-catching designs can leverage the newest technology, build brand awareness, and drive more inquiries.
Find It Fast
Why real estate signs are important
There are several compelling reasons why real estate agents should consider traditional for sale and open house signs as part of their marketing strategy.
Visibility and awareness
These signs are a direct and effective way to grab the attention of passersby. They increase a property’s visibility to potential buyers who may not be actively searching online. This can lead to spontaneous interest and visits.
Local interest
Many buyers look for homes in specific neighborhoods. Signs help attract the interest of local residents, people who drive through the area regularly, and neighbors who might have friends or family looking to move in nearby. This can be particularly effective in desirable neighborhoods where word of mouth spreads quickly.
Immediate information
For sale and open house signs provide immediate information to potential buyers. They indicate that the property is available, while technology like QR codes and near-field communication (NFC) put listing information right at a buyer’s fingertips.
Credibility and professionalism
Professionally designed and placed signs contribute to the credibility of the listing agent and brokerage. They show that the agent is actively marketing the property and is invested in reaching as many potential buyers as possible.
Navigational aid
Signs help potential buyers locate the property easily. This is particularly important for open houses when visitors need to easily find the home.
Market presence
Consistent use of signs in a neighborhood can establish an agent’s presence and brand recognition in the area, leading to more listings and potential buyers reaching out to the agent.
When not to use a real estate sign
Some property owners, especially those considering selling luxury properties, value their privacy. A seller may ask that you not use a for sale sign, or you might offer that option in your listing presentation as an indication that you value discretion.
Additionally, too many for-sale signs in one neighborhood could suggest to prospective buyers that there is a reason people are selling. For example, after a big storm, multiple sellers might be trying to leave a flood-prone area.
Finally, some areas do not allow real estate signage. Make sure you follow all local regulations and check in with your broker if you’re uncertain.
Which real estate signs to use
Here’s a list of common real estate sign types and when and why you may want to use them:
- For sale signs attract local buyers and create awareness.
- Rider signs indicate a status change, such as “under contract,” which can showcase success and attract future clients.
- Open house signs help house hunters find your listing.
- Branded signs in high-traffic areas increase brand recognition and promote your services.
- Directional signs use arrows to guide potential buyers to properties or your office.
- Agent on duty signs indicate that there is someone in the office ready to answer questions and welcome potential new clients.
Secrets to the perfect real estate signs
Real estate signs are inherently visual marketing tools, so it’s important to keep certain design rules in mind. For example, you’ll want to make sure your text and logo stand out against the background of the sign. Consider using contrasting and complementary colors and ensure your typography is easily legible, especially at a distance.
You also want your signs to attract attention, be consistent with your other marketing and branding assets, and be durable so that they look pristine no matter the weather conditions.
9 real estate sign ideas
Real estate agents can significantly enhance the effectiveness of their yard signs by leveraging technology. Here are several strategies and ideas that can transform a traditional yard sign into a powerful marketing tool.
1. QR codes
How they work: Prospective buyers can scan quick response (QR) codes using their smartphones to get immediate access to detailed property information, virtual tours, and agent contact information. By including them on your yard signs, you’re making it easy for the general public to access information, possibly turning the casual house hunter into a hot lead.
Benefits:
- Enhances the buyer’s experience by granting instant access to information
- Reduces the need for physical brochures
- Makes it easy to provide real-time updates about the property
2. NFC capabilities
How it works: NFC technology allows smartphones to interact with yard signs by simply tapping the phone to the sign. This interaction can provide similar information as QR codes but with a more seamless user experience.
Benefits:
- Easier and faster than scanning QR codes
- More interactive experience for tech-savvy buyers
- Can track the number of interactions for analytics purposes
3. Augmented reality (AR)
How it works: AR apps can overlay additional information on the yard sign when viewed through a smartphone camera. For instance, a potential buyer could point their phone at the sign and see a virtual tour of the property, photos, or other multimedia content onscreen.
Benefits:
- Highly engaging and visually appealing
- Provides a unique and memorable experience
- Can showcase property features in a way that static images cannot
4. GPS and geotargeting
How it works: Integrate your yard signs with geotargeting technology to send notifications to smartphones when potential buyers are in the vicinity of the property. This can be done through real estate apps that track user locations.
Benefits:
- Captures the attention of potential buyers who might not have noticed the sign
- Directs interested buyers to the property seamlessly
- Can be used to promote open houses or special property events
5. Smart signs with digital displays
How they work: Utilize digital yard signs with LED displays that can show different messages, such as price updates, open house schedules, or special property features. These signs can be controlled remotely via the internet.
Benefits:
- Dynamic and eye-catching, increasing the likelihood of attracting attention
- Easy to update information without the need to replace physical signs
- Can display multiple languages or personalized messages
6. SMS shortcode
How it works: Provide a 5- to 6-digit shortcode number designed for SMS on the yard sign that interested buyers can text to receive instant information about the property. This can include links to detailed listings, virtual tours, or direct contact with the agent.
Benefits:
- More accessible for users who do not have smartphones or are less comfortable with newer technologies
- Allows immediate response and engagement with potential buyers
- Offers easy lead capture
7. Solar-powered lighting
How it works: Enhance visibility by equipping yard signs with solar-powered lights that automatically illuminate the sign during the evening and night.
Benefits:
- Increases the sign’s visibility, attracting potential buyers even after dark
- Environmentally friendly and low maintenance
- Enhances the overall attractiveness and professionalism of the listing
8. Integration with social media
How it works: Include social media handles and hashtags on your yard signs. Encourage viewers to share their experiences or photos of the property on social platforms.
Benefits:
- Expands the reach of the property listing through social media sharing
- Creates a community-driven marketing effect
- Provides an additional channel for potential buyers to connect with the agent
9. Direct traffic to single property websites
How it works: Single property websites are dedicated micropages created specifically for showcasing a single listing, offering comprehensive details, high-quality photos, virtual tours, and contact information. When a yard sign directs traffic to these websites, potential buyers have a more immersive, detailed view of the property.
Benefits:
- Potential buyers gain a thorough understanding of the property beyond what a traditional yard sign can convey
- Single property websites present a polished and dedicated marketing approach, reflecting the agent’s commitment to providing high-quality service and effectively marketing the property
- A single property site offers fewer distractions than listing aggregators or MLSs
By incorporating these strategies, ideas, and technological enhancements, real estate agents can transform their yard signs from static displays into impressive, interactive marketing tools that provide potential buyers with immediate access to information, improve engagement, and capture leads.
Property marketing + Luxury Presence
Transform your property listings with the power of cutting-edge technology. Discover how our single property websites and innovative marketing tools can attract more buyers and close deals faster. Schedule a call with Luxury Presence today to see how we can help you elevate your sales game.
