Open Houses

Best practices for getting the most out of listing- and showing-related events

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal. To make yours stand out — especially in the luxury market — you need a strategic approach, …

business woman sits at desk in front of a laptop working on her real estate listing presentation

You’ve generated leads, networked with potential sellers, and found a homeowner who’s interested in your services. Now you must position yourself as the ideal …

A step-by-step guide to planning, holding, and promoting a virtual open house or home tour.

Eye-catching Open House sign outside stunning property as an example of one of nine real estate sign ideas

Despite massive advances in digital marketing, physical real estate signs still play a critical role for real estate agents. Effective signage not only informs …

A realtor shows an open house sign-in sheet document from her tablet to a family that is touring the property.

While having a powerful online presence is critical to growing your real estate business in the digital age, there is still value in leveraging …

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