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Branding
Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it
According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …
As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …
Chirag Shah isn’t just another voice in the crowd. With over 30,000 agents trained across 38 states, he’s cracked the code on what separates …
If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover opportunities, differentiate your …
In this episode of the Presence Podcast, host Aaron Grushow sits down with Nile Lundgren — top-producing agent, media personality, and star of Netflix’s …
For agents, teams, and brokerages alike, having a consistent, high-end brand presence across all channels is crucial to staying top of mind with clients …
At the highest levels of real estate, achievement speaks quietly — through enduring relationships, strategic access, and a reputation earned over time. This is …
A comprehensive brand audit serves as a powerful diagnostic tool for real estate professionals seeking growth and differentiation in today’s competitive marketplace. By systematically …
In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It’s what makes you approachable and ultimately, memorable …