Lead Nurture

Moving prospects from the top of your sales funnel to the bottom by convincing them that you are the right person to handle their real estate needs

Real estate agent sits with a client listening to what they want as an example of client relationship marketing

Building strong relationships is at the heart of success in real estate, and client relationship marketing is key to achieving this. In an industry …

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Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

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An orange arrow with lightbulbs in it on a brick wall, representing a Real estate CTA

Crafting effective calls to action (CTAs) is a critical skill that can significantly impact your marketing success. A well-designed CTA not only drives engagement …

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a real estate agent sits at a wooden desk working on lead nurturing emails to send to prospects

The ability to nurture leads is what differentiates successful agents from those who struggle with stagnant pipelines. Email offers a powerful, cost-effective means to …

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A real estate agent sits with clients pointing to a tablet with a stylus, demonstrating a client-centric approach

While market knowledge and negotiation skills are important, the key to long-term success lies in developing a client-centric approach to your real estate business …

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A sign on a brick wall showing a figure descending stairs as a metaphor for real estate lead magnets helping prospects move down the sales funnel

One of the most powerful lead generation tools in a real estate agent’s arsenal is the lead magnet. This article explores the strategic use …

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Two women meeting at an event designed to boost an agent's sphere of influence or SOI real estate

Real estate agents understand the importance of connections—the relationships they nurture over time and the networks they build within their communities. In the aggregate, …

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Blue icon featuring an envelope representing business strategy around real estate newsletters

Learn how to showcase your expertise and stay top-of-mind in your network using a well-tailored newsletter.

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A customer checks her phone for a real estate SMS marketing message from a realtor.

Marketing via text message has emerged as a powerful tool for agents and brokers looking to effectively connect with leads. With high open rates …

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