Marketing
The tools and practices that ensure your real estate brand gets in front of your target audience
Aaron Kirman has built one of the most powerful names in luxury real estate. Founder of Christie’s International Real Estate Southern California and a …
Eric Haskell’s trajectory, from art curation to luxury real estate, illustrates how vision, daring, and design instincts can become powerful engines of influence.
AI Already Knows Who the Top Agent Is. When someone asks ChatGPT, “Who’s the best luxury agent in Beverly Hills?,” it doesn’t give a …
As the need for smarter real estate marketing automation becomes urgent, a new kind of real estate virtual assistant is emerging, not as a …
Sustainable homes are gaining traction among today’s homebuyers. With increasing awareness of climate change, energy costs, and wellness-centered living, more buyers are seeking properties …
AI expert and Luxury Presence Director of Engineering, Zach Wills, gives us a look under the hood. Our new suite of AI Marketing Specialists …
Once upon a time, real estate agents were shackled by a hard limit: Themselves. With only 24 hours a day, a solo agent could …
For brokerages navigating scale, identity, and brand impact, the ability to operate with clarity and foresight has become a decisive advantage. In July 2025, …
Reddit isn’t new, but the way Google is treating it is. Over the past year, Reddit has surged more than 1,300% in organic search …