Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

Photographer looks through viewfinder of a digital SLR camera to take some real estate headshots

Real estate headshots are often the first impression potential clients have of you. It’s more than just a picture; it’s a visual representation of …

real estate agent using laptop looking up real estate marketing automation solutions

As a real estate professional, your time is invaluable. Every minute spent on repetitive tasks is a minute taken away from what truly matters: …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

A realtor tweaks her agent bio to win more business.

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence announces the launch its innovative new content series, “The A-List.” This groundbreaking offering aims to bring together the most influential figures in …

A broker stands in an open office holding a tablet and talking to a real estate agent she is trying to recruit, who is hold a cup of coffee

Recruiting top real estate agents is a critical strategy for growing your brokerage’s market share, enhancing its reputation, and driving revenue. By understanding what …

Real estate agent figuring out expenses at a desk with a calculator, tablet and cup of coffee in front of him

Managing your real estate business expenses is crucial to maintaining profitability and ensuring sustainable growth. Overspending and not allocating funds wisely can erode your …

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