Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

An agent opens the door to her real estate open house, greeting an attendee and potential homebuyer

Not all open houses are created equal. To make yours stand out — especially in the luxury market — you need a strategic approach, …

A closing gift for a real estate buyer sits on a realtor's white desk next to a pair of scissors and present decorations

Closing day marks the culmination of a remarkable journey for your client. You’ve been their trusted guide, and choosing the perfect Realtor closing gift …

real estate agent types on a laptop working on the brand storytelling in her online marketing strategy

Brand storytelling is your edge in a crowded real estate market. By sharing the values that drive you, the experiences that shaped you, and …

A well-crafted real estate business plan is essential for agents and brokers who want to set clear goals, stand out in a competitive market, …

Modern and luxury home exterior

Understanding the main types of marketers in real estate can help you refine your strategy and ensure that it aligns with your business objectives …

SERHANT., the powerhouse brokerage founded by renowned New York agent and reality TV star Ryan Serhant, has seen rapid success by embracing marketing, media, …

A woman practicing successful real estate lead follow-up on the phone.

Successful agents understand that prompt, personalized communication can make the difference between closing a deal and losing a lead.

Notebook with marketing terminology written in it, with pen laid across it, sits on a desk in front of a laptop and cup of coffee

In the real estate industry, mastering marketing terminology allows agents to implement sophisticated strategies and optimize their businesses. Here are the top marketing terms …

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive, tumultuous industry landscape presents a range of challenges for real estate agents, from standing out online to managing client expectations in a …

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