Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

Two women stand at a desk in an office looking at a desktop computer, with one pointing at the screen

Today’s hyper-competitive industry landscape presents a range of challenges for real estate agents. Many companies claim to have the solutions, but none offer the …

Hand writing in a journal with checkboxes, representing a person working on strategic marketing goals in real estate

In this ever-evolving real estate landscape, setting clear and effective goals has never been more crucial. Use the valuable insights into the strategies of …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

Luxury Presence's 2024 State of Real Estate Marketing Report offers a wealth of insights that are reshaping the industry landscape.

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence announces the launch its innovative new content series, “The A-List.” This groundbreaking offering aims to bring together the most influential figures in …

Keyboard, laptop and brand identity book sit on a white desk of a real estate agent looking to build a brand identity

Outline the foundation of your luxury real estate brand in six steps. This process will help you clarify your goals, the information you’ll be …

A customer checks her phone for a real estate SMS marketing message from a realtor.

Marketing via text message has emerged as a powerful tool for agents and brokers looking to effectively connect with leads. With high open rates …

Screenshot showing stats of total clicks, impressions, CTR, and average position in the Google search console offers metrics to focus on as a start to understanding SEO for beginners

One of the most effective ways to enhance your online presence is through search engine optimization (SEO). This guide explains what it is, why …

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