Marketing

The tools and practices that ensure your real estate brand gets in front of your target audience

Hand writing in a journal with checkboxes, representing a person working on strategic marketing goals in real estate

As you navigate the ever-evolving real estate landscape, setting clear and effective marketing goals has never been more crucial. Thankfully, our 2024 State of …

Building a strong personal brand is essential in today’s hyper-competitive real estate industry, but the key to true brand effectiveness lies in understanding your …

Example of real estate branding on a business card

One of the most effective ways to differentiate yourself and build trust with potential clients is through personal branding. But what exactly is personal …

Tablet displaying the 2024 State of Real Estate Marketing report on a white table with a gray background

In today's dynamic real estate landscape, mastering the latest marketing strategies can be the difference between merely surviving and absolutely thriving. Luxury Presence's 2024 …

Black screen with The A-List Masterclass logo on the left, a headshot of real estate team leader Tracy Tutor in the middle and broker Josh Flagg's headshot on the right

Luxury Presence is thrilled to launch its innovative new content series, “The A-List.” This groundbreaking content aims to bring together the most influential figures …

A customer checks her phone for a real estate SMS marketing message from a realtor.

Marketing via text message has emerged as a powerful tool for agents and brokers looking to effectively connect with leads. With high open rates …

An overview of a brand book sample guide.

In the competitive world of real estate, establishing a strong, consistent brand is crucial for success. Whether you're a seasoned agent or just starting …

A real estate agent holds a mobile phone with a TikTok app logo.

We’ve already discussed how you can leverage Instagram, LinkedIn, and Facebook to build your social media presence. But what about TikTok for real estate …

A MacBook showing the Real Estate Facebook Ads landing page from Meta.

Facebook ads have become a powerful tool for generating real estate leads and reaching potential buyers. By utilizing Meta's advanced targeting options, agents can …

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