According to the National Association of Realtors, 97% of homebuyers use the internet to search for homes. Without a website, you’re missing out on being discovered by these potential clients.
A great agent website is one of your strongest marketing assets. Get inspiration with the following top examples of the best real estate agent websites and tips for creating yours.
Why real estate agent websites are so important
As a real estate professional, a great website is one of your strongest marketing assets. A website that is well-designed and fully optimized for mobile allows you to build your brand, provide valuable resources for current and potential clients, and position yourself as a market expert. It also helps you rank in search engines, so you can get in front of your target audience and attract more business.
Whether you’re just getting started with your website or are considering an overhaul to elevate your online presence, we’re sharing examples of some of the best in the biz for inspiration. Have a look at 24 of the top real estate agent websites that we’ve built for leading real estate professionals across the country. As you look through them, pay attention to what you gravitate to and take notes for what you’d like to incorporate into your own site.
Subtle yet high-end, Kumara Wilcoxon’s website reflects her status as one of the Austin area’s top luxury realtors. The website is easy to navigate, with lots of stunning, clear photos and immersive video imagery that gives clients a feel for the upscale properties Kumara represents.
Industry-leading brokerages need a bespoke website that exudes luxury and elegance. The Carolwood Estates site does this beautifully, with high-quality photos of impressive properties and a search tool that is easy to use and quick to load.
For an example of high-end yet minimalistic design, check out Ginger Martin’s real estate agent website. It incorporates clever brand elements, stunning photography, and seamless video clips that allow site visitors to get a peek into her portfolio of luxury California properties.
With more than $20 billion in sales, Village Properties is one of the top boutique real estate companies in California. Their easy-to-navigate website highlights the team’s impressive track record, spotlights the luxury properties they work with, and uses unique design elements to mirror their logo and reinforce their brand.
Philip Scheinfeld Team
The real estate agent website for Philip Scheinfeld Team features a striking, modern look, from the black and white palette to the clean font style to the presentation of client testimonials. The team’s logo also catches the eye with its creative use of negative space and brings to mind feelings of balance and harmony.
Near the top of the BZP Group website, you’ll see a scrolling bar highlighting media outlets where the high-profile firm and its properties have been featured. The website also includes easy-to-find links to the group’s social media pages, as well as eye-catching property spotlights.
From its featured success stories to its immersive neighborhood guides, Derek Buse’s real estate agent website is a perfect representation of the Bellingham agency. The website uses an inviting color palette, a logo that appeals to the brand’s target audience, as well as an easy-to-navigate page structure.
The Assets Advisors
Based in Dubai, The Assets Advisors are all about luxury. Their website’s dark and gold palette reflects that, as do the stunning full-page photographs and the front-and-center search features for those seeking properties, private jets, and private yachts.
The Fridman Group
Distinguished realtors with an impeccable track record, The Fridman Group needed a website to highlight past and current properties while showcasing their experience. Their website does just that, with a sophisticated design, rotating headlines, and a smart layout with top navigation links to the group’s YouTube and Instagram accounts.
Carlin Wright’s customized real estate agent website is both stylish and inviting. It highlights Carlin’s sense of humor and personal flair, while also shining a light on the beautiful properties she sells. The homepage also includes quick links to helpful content, such as buyer’s guides and tips for finding the very best property in New York City.
Jade Mills Estates
Jade Mills is an industry powerhouse with over $8B in career sales—and her website beautifully highlights her personality, deep expertise, and the luxury properties she represents. It’s also easy to navigate with quick links to current properties and a contact form.
Frontgate Real Estate
With a modern aesthetic and lots of stunning photos and video clips, the Frontgate Real Estate website is one of the top real estate agent websites out there. The site includes easy navigation and quick links to their home search tool, as well as a thorough “Meet the Team” page that gives clients a friendly introduction to the talented team behind the scenes.
A top luxury agent in the Seattle area, Kelly Weisfield’s website invites clients to get to know her and her team through a front-and-center “About Us” button and lots of great photographs. There’s also a link to social channels in the top navigation, so interested clients can stay in touch with Kelly.
Clean and striking, the Breitenbach Advisory real estate agent website puts the focus on the properties the team represents, as well as the team members themselves. Clients and prospects can browse through current properties and enjoy stunning photos of Hamptons homes.
Rochelle Maize’s website is designed to be extremely user-friendly, with quick links to view active and sold properties. There’s also a button inviting users to download her app, which allows them to search for Beverly Hills properties on the go.
David Hatef’s website reflects his extensive experience in luxury real estate, with beautifully-shot video clips of his past and current properties. A biography of David and a quick link to his blog round out this top real estate agent website.
Saslove & Warwick
A boutique real estate agency that’s well-known in the Aspen area, Saslove & Warwick’s website features statistics that establish their expertise upfront, as well as engaging lifestyle photography and videography that speaks to the area’s ski culture.
Robin Kencel Team
Robin Kencel Team is a top-performing agency in Connecticut. The site features stats that highlight the team’s experience, as well as a clean and elegant design, intuitive site navigation, and super-fast loading times.
Brizolis Janzen & Associates
If you’re interested in real estate agent websites that convey luxury and prestige, check out Brizolis Janzen & Associates. With video clips of stunning homes and beach vistas, their website speaks to the agency’s diverse portfolio of luxury properties.
Global Collective’s website is both beautifully designed and extremely user-friendly. Featured stats are big and bold, and the concise copy is easy to read and remember.
Tips and tricks for real estate agent websites
A great real estate agent website should be customized to represent your personality and speak to your ideal client—but these tips are useful for any real estate professional who wants to uplevel their online presence.
Develop your brand identity
To stand out in real estate, you need a strong, consistent, and unique brand that expresses who you are to the world. Before developing your website, make sure you’ve defined and created your brand identity, so you can bring it to life online.
Optimize for SEO
Any good real estate agent website should be optimized for SEO, which allows you to rank in the search engine results page (SERPs) and get discovered by more potential clients. With real estate being such a competitive business, you may want to consider partnering with SEO experts who know the ins and outs of the real estate industry and who stay up-to-date on the ever-changing rules and best practices of SEO.
Optimize for mobile
Sixty percent of searches happen on phones, so making your site mobile-friendly is non-negotiable. This is also extremely important for SEO, as Google prioritizes the mobile version of your site to index and rank your site by default.
Include your bio
A solid agent bio is critical to helping clients and prospects understand what you represent and what sets you apart. Before you begin writing yours, spend some time reflecting on your background and experiences. Here are some questions to think about when drafting your agent bio.
Be easy to contact
If you have a beautiful website but no easy way for an interested lead to get in touch with you, you can lose their business before you even have a chance. So it’s smart to include easy-to-find contact info, such as a contact us page and a contact form.
Get a website that helps you stand out
If you’re feeling inspired to take your website to the next level but don’t know where to start, we’re here to help! From designing and building your website to developing valuable content to optimizing your site for SEO, Luxury Presence can help you elevate your brand and grow your business. Learn more about our real estate agent website services by scheduling a free demo today.