Your real estate logo is often the first thing your clients, colleagues, and community will see when introduced to your business. Your logo embodies your personal brand, sets you apart from your competitors, and leaves a lasting impression.
Whether you want to refresh your branding or start from scratch, we’re sharing insights into the key elements of a standout logo. Additionally, we’ve curated examples of excellent real estate logos from some of the country’s top luxury agents and companies to inspire you.
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What makes a great real estate logo?
From bold and modern to classic and timeless, there are many directions you can take your logo. To captivate clients and leave a lasting impression, your logo should:
- Be simple: Stick to one or two colors and a clean, easy-to-read font.
- Be unique: Avoid using generic images, clip art, or anything that looks like your competitors’ logos.
- Be timeless: Avoid trends or fads that will make your logo look dated in a few years.
- Use symbolism: Consider iconography associated with real estate, like houses or keys (but remember to make them look unique).
- Use negative space: Create visual interest and depth by maintaining empty space around each element in your logo.
- Work in multiple applications: While a skinny, horizontal logo might look great on letterhead or at the top of your real estate website, consider also creating a square version that will work on social media profiles.
17 examples of the best real estate logos
In any creative endeavor, visual references can stimulate ideas, offer fresh perspectives, and inspire innovation. That’s why we gathered some of our favorite real estate logos for your reference.
1. Kumara Wilcoxon
As the number one ranked agent in Austin, Texas, with more than $1.3 billion in sales, Kumara Wilcoxon has access to the city’s most coveted luxury properties, many of which are never listed publicly.
Why this logo works
Kumara’s logo leverages elegant yet playful typography to draw the eye in. The black-and-white color palette is sophisticated and the use of her distinctive name drives recognition and brand recall.
2. Carolwood Estates
Carolwood Estates is a boutique brokerage based in Beverly Hills and founded by an organic collaboration of highly successful real estate professionals.
Why this logo works
The use of the simple, sophisticated letter C exudes confidence, and the full-stop punctuation adds gravitas. This signifies that the brokerage is well-informed and approaches its work with a serious and dedicated attitude.
3. Red Oak Realty
Red Oak Realty is a woman-owned independent real estate brokerage with a long-standing presence in Northern California’s East Bay.
Why this logo works
When the brokerage rebranded, the founders wanted a logo that felt fresh while retaining echoes of their original mark. The result: a bold and revitalized logo with strong lines and upward-sweeping letters, reminiscent of the tree logo they used in the past. This choice promotes memorability and adds a sense of continuity to the brand’s visual identity.
4. Jade Mills
Jade Mills, aka the “8 Billion Dollar Woman,” has a global reputation as the top real estate agent in L.A. and Beverly Hills. She is Coldwell Banker’s number one agent, working with A-list celebrities, business leaders, and other high-net-worth individuals.
Why this logo works
Jade’s name carries a legacy that speaks for itself. A simple script that evokes her own signature, paired with an attractive serif font, is all she needs to effectively convey her authority and esteemed reputation in luxury real estate.
5. Ginger Martin + Co
With over $3 billion in sales, Ginger Martin has established herself as the premier luxury real estate agent in California’s beautiful wine country.
Why this logo works
Ginger’s logo is straightforward and clean, featuring a classy font choice and a timeless color scheme. It proves that minimalist elegance reigns supreme in the world of luxury real estate.
6. Williams & Williams Estates Group
Williams & Williams is a luxury real estate agency specializing in architecturally significant, one-of-a-kind properties in Los Angeles.
Why this logo works
This unique logo skillfully weaves together palm trees and architectural elements in luxurious gold, capturing the essence of L.A. and the exceptional properties this group represents.
7. Gregg Lynn Team
Ranked among the top two agents in San Francisco (with more than $2 billion in transactions), Gregg Lynn’s logo reflects the team’s success and white-glove service.
Why this logo works
This elegant and artistic logo showcases the broker’s initials prominently and creatively. Eschewing conventional vertical alignment, the brand mark adopts a diagonal orientation with strong Art Deco lines. Moreover, the monogram works stacked or to the left of the name, providing additional versatility.
8. Philip Scheinfeld Team
Philip Scheinfeld runs a top-rated real estate team with over $500 million in sales in Manhattan, Brooklyn, Queens, and the Hamptons.
Why this logo works
Sleek and stylish, this monochromatic logo catches the eye with its creative use of negative space. It also playfully depicts a yin-yang symbol, evoking a sense of balance and harmony.
9. Century 21
Century 21 is an internationally recognized real estate brand with more than 14,000 independently owned and operated franchises in countries and territories around the world.
Why this logo works
The company’s revamped brand, while sleeker and more sophisticated, remains loyal to the its iconic gold-and-black scheme.
10. Rochelle Maize
As executive director of the luxury estates division at Nourmand & Associates, Rochelle Maize specializes in exclusive multi-million-dollar Beverly Hills homes and has more than $3 billion in career sales.
Why this logo works
Using strong shapes and negative space, this logo creatively incorporates Rochelle’s initials. Her slogan, “The next level of real estate,” demonstrates confidence and authority, catering to the discerning tastes of her luxury clientele.
11. House of Hawley
The House of Hawley team is based in New Jersey and boasts more than $125 million in real estate sold and more than 68 years of combined experience.
Why this logo works
The gate depicts exclusivity and class, complementing the company’s focus on luxury, while an elegant box nicely houses the brand name.
12. SERHANT.
After a decade at the helm of one of New York City’s top-ranked real estate teams, Ryan Serhant’s vision took form with the brokerage that bears his name. Today, it’s one of the most followed real estate brands in the world.
Why this logo works
Modern, memorable, and eye-catching, this logo has a bold sans-serif font, a color that represents stability, and punctuation expressing authority and confidence. Less is truly more: Serhant’s brand mark traverses social platforms, proving simplicity reigns supreme.
13. Global Collective
Global Collective is a network of elite, renowned real estate agents and brokers offering remarkable reach and expert knowledge of the industry and the communities they serve.
Why this logo works
Minimal and elegant with a creative overlap between the G and C, this logo conveys quality, professionalism, and luxury.
14. Robin Kencel Team
The Robin Kencel Team handles high-end properties primarily in Connecticut’s Greenwich and lower Fairfield counties. Robin Kencel is among the top 100 agents in Connecticut and the top 1.5% nationwide.
Why this logo works
Cleverly using a half-R to represent Robin’s name, this logo is sophisticated, creative, and memorable.
15. Saslove & Warwick
Ranked the number one real estate team in Aspen, Colorado, Saslove & Warwick has 40 years of experience and $4 billion in closed sales. This company boasts a boutique feel with an international reach.
Why this logo works
Clean and name-focused, this logo exudes sophistication. It also plays nicely with the font style of the team’s brokerage, Douglas Elliman.
16. Liza Story
Nicknamed “the Park City ambassador,” real estate agent Liza Story leads the sales team for the Velvaere wellness-focused development, representing luxury ski condos and estate homes.
Why this logo works
Liza’s tagline, “Luxury is an experience, not a price point,” resonates in the design of her logo. Utilizing a high-contrast, minimalistic font and clever use of negative space makes it visually striking and memorable.
17. Kelly Jo Gonzalez
Representing the Texas Hill Country, Kelly Jo is one of the area’s leading relocation specialists, working with a diverse range of clients from corporate professionals to expatriates. She specializes in taking the guesswork and stress out of her clients’ big moves.
Why this logo works
Kelly Jo’s monogram is both simple and compelling, radiating organic aesthetics, femininity, sophistication, and trustworthiness. The continuous lines in each letter hint at the smooth experience she aims to provide.
Designing your own real estate logo
The best real estate logos make a lasting impact. Designing your own logo can be a rewarding endeavor as long as you keep a few key tips in mind.
- Your logo is your brand’s handshake. Before you work on your logo, define your brand identity and values to ensure your logo reflects your business essence.
- Keep it simple: An uncluttered design is often more memorable and recognizable. Also, clean lines are more likely to stand the test of time.
- Experiment with typefaces, fonts, and colors to find a combination that resonates with your brand personality.
- Consider scalability to ensure your logo looks great across various platforms and sizes.
- Seeking inspiration is valuable, but strive for originality to make your logo stand out.
How to choose a color for your real estate logo
Blue is a popular color for real estate logos, and for good reason. The color is associated with trust, security, and reliability—all qualities customers look for in a real estate professional. But if blue’s not for you, there are plenty of other colors you can use to represent your brand.
Luxury real estate brands often use gold and silver, as these colors convey wealth and success. Similarly, green is often associated with growth and abundance.
For a different look, bright, bold colors attract attention and create a sense of excitement. In particular, yellow and orange evoke feelings of optimism and energy.
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