From SEO and social media strategy to paid advertising and lead nurturing, the job of real estate agent now spans a full spectrum of digital marketing disciplines. The stakes are high, the hours are long, and the margin for error is razor-thin.
This is exactly where the next evolution in the category of real estate virtual assistants is taking root.
Luxury Presence, the AI marketing platform trusted by more than 65,000 agents, has launched a first-of-its-kind solution: A fully autonomous, always-on team of AI Marketing Specialists. These aren’t productivity tools or glorified task managers.
They are real estate virtual assistants engineered to own entire functions of a modern agent’s marketing engine: Executing, optimizing, and scaling without the need for daily input. For real estate professionals ready to grow but stretched thin by operational demands, this innovation couldn’t have arrived at a more pivotal time.
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Why a real estate virtual assistant matters now
The real estate market is more competitive, more digital, and more data-driven than ever before. Buyers and sellers expect fast response times, polished online experiences, and content that reflects deep local expertise. That means agents must not only manage relationships, but also perform like full-scale marketing departments.
As Malte Kramer, founder and CEO of Luxury Presence, put it, “Modern real estate agents operate at the intersection of multiple disciplines: They serve as strategic advisors, marketers, social media strategists and sales professionals”.
But no single professional can sustainably operate at that level without scalable support. The traditional approach, hiring a virtual assistant or building an in-house team, is costly, time-consuming, and hard to manage.
The promise of AI tools was to ease that burden, but most existing solutions still require extensive prompting, manual oversight, and technical know-how.
Luxury Presence saw an opportunity to create a smarter kind of real estate virtual assistant, one that doesn’t just assist, but actually performs.
Meet your AI-powered real estate virtual assistant team
Unlike typical AI tools that offer surface-level suggestions or task automation, Luxury Presence’s AI Marketing Specialists are built to act like domain-specific teammates. Each one owns a critical aspect of marketing, executing continuously based on real-time performance data and personalized agent preferences.
Here’s how the team works:
- AI Lead Nurture Specialist: This always-on team member responds to website inquiries instantly, engaging leads with tailored messaging and handing off warm prospects when they’re ready for a showing or appointment.
- AI SEO Specialist: Acts as a virtual SEO strategist, constantly updating and optimizing website content, listings, and blogs to rank higher in both local and national search results.
- AI Ads Specialist: Oversees and refines Google and Meta ad campaigns in real time, adjusting bids, creatives, and audience targeting to maximize ROI without any manual intervention.
- AI Blog Specialist: Writes and publishes hyper-local, brand-aligned blog content that positions the agent as a trusted voice in their community, without requiring writing time or edits.
In short, this is a real estate virtual assistant that operates more like a high-performing team than a passive tool.
Built on proprietary data and proven outcomes
What sets this platform apart isn’t just its functionality, but the intelligence behind it. The AI Marketing Specialists are powered by PresenceAI, a proprietary technology developed by Luxury Presence over the last four years. This engine combines advanced large language models, MLS integrations, and insights drawn from over 60 million annual visitors across Luxury Presence’s ecosystem.
Importantly, the system gets smarter over time. Drawing from each agent’s unique goals, market, and performance data, the AI continuously learns and adapts. And all of this activity is documented in a transparent, real-time dashboard, giving agents full visibility and control without the hassle.
In beta testing, agents accepted more than 99.5% of the AI’s actions with virtually no edits required.
Real agents, real results
Top-producing agents are already seeing the impact. Sherry Lawrence, leader of a top-10 team in Greater Chattanooga, noted how the Lead Nurture Specialist has changed her day-to-day workflow:
“It’s been powerful for the AI Lead Nurture Specialist to communicate with clients in the background while I’m working on something else. It’s just making my life a lot easier”.
This kind of feedback underscores what makes the platform transformative. It doesn’t just support an agent’s work; it allows them to step away from the mechanics of marketing and focus on high-touch relationships, negotiations, and client success.
From cost center to growth engine
Most agents treat marketing as either a cost center or a time sink. Luxury Presence’s AI Marketing Specialists flip that paradigm by turning essential marketing work into a hands-off growth engine.
By replacing the need for multiple human roles, from advertising strategist to SEO consultant to content creator, this real estate virtual assistant setup reduces marketing overhead while raising performance benchmarks. And because each specialist operates within your unique brand voice and market niche, you’re getting a bespoke engine tuned to your business.
Ready to activate your AI marketing team?
If you’ve been searching for a real estate virtual assistant that actually delivers on its promise, the wait is over. Luxury Presence’s AI Marketing Specialists are built to own your marketing workload, freeing you to focus on the parts of your business that only you can do.
Book a strategy session with our team and learn how your AI-powered marketing engine can start working for you, day and night, automatically, and always on brand.
AI Marketing Specialists
Grow like a team, without hiring one. 24/7 expert marketing, zero overhead.
