Josh Flagg on Mastering Social Media and Content Marketing for Success

Learn how to leverage social platforms and create engaging content to grow your real estate brand, attract clients, and stay top of mind in a competitive market.

In today’s digital age, a strong social media presence is crucial for real estate professionals looking to build their brands and attract clients. Josh Flagg, one of LA’s best-known and most successful real estate agents, recently shared his insights on effective social media and content marketing strategies with Isabella Savini from Luxury Presence. Their discussion offers practical, actionable, expert advice for agents at every stage of their professional careers.

The importance of social media in real estate

Social media isn’t just a trend—it’s a vital tool for real estate professionals. As Flagg points out, it serves two primary purposes:

1. Verification: Potential clients use social media to confirm your credibility and expertise.
2. Discovery: Active engagement helps new people find you, increasing your chances of winning clients.

For agents serious about growing their brand, maintaining an active social media presence is non-negotiable.

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Getting started: Overcoming the initial hurdle

If you’re new to social media or struggling to gain traction, Flagg’s advice is simple: Start posting immediately. Don’t overthink it. Share what you already have, such as:

• Listing photos and property descriptions
• Short video tours of your listings
• Behind-the-scenes glimpses of your day-to-day work

Remember, consistency is as important as quality. Start posting regularly and stick to it.

Boosting engagement with your audience

To increase interactions on your posts:

• Use polls and voting: Ask your audience to choose between staging options or properties.
• Showcase local expertise: Share posts about the best restaurants or attractions in your area.
• Tell stories: Share funny anecdotes or how you solved a challenging situation for a client.

These strategies work even for agents without current listings, allowing you to demonstrate value and connect with your audience.

Navigating video content

While being on camera isn’t everyone’s forte, video content is highly effective. If you’re camera-shy, try these alternatives:

• Use music or voice overs
• Utilize text-to-speech technology
• Film property tours without appearing on screen

The key is to identify a format that works for you and your audience.

Finding the right balance

Maintaining an active social media presence doesn’t mean being online 24/7. Flagg recommends:

• Posting consistently according to a schedule
• Responding to comments and messages promptly (ideally within a day)
• Avoiding obsessive checking of likes and followers

Remember, even a post with modest views can have a significant impact compared to traditional outreach methods.

Managing time and resources

For busy agents struggling to keep up with social media, consider:

• Scheduling dedicated content creation days
• Engaging a social media agency or consultant
• Hiring an in-house social media manager

These strategies can help you maintain a consistent presence without overwhelming your schedule.

The power of long-form content

While social media often focuses on short-form content, don’t underestimate the value of longer pieces like blog posts or vlogs. These vital pieces of real estate content marketing allow you to:

• Showcase your expertise in depth
• Provide substantial value to clients and prospects
• Improve your website’s SEO

Topics can include industry insights, market updates, neighborhood guides, or answers to common client questions.

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Effective social media and content marketing are essential for today’s real estate professionals. By consistently sharing valuable content, engaging with your audience, and showcasing your expertise, you can build a strong brand presence that attracts and retains clients.

Remember, the key is to start now, stay consistent, and always provide value to your audience. With these strategies in place, you’ll be well on your way to success in the real estate world.