The Riches are in the Niches: Owning your Market
August 28, 2025
1:00pm et
How Owning Manhattan star Tricia Lee became the “Honorary Mayor of Brooklyn
Some agents work in a market. Tricia Lee owns hers. Star of Owning Manhattan Season 2 and one of the most recognizable names in New York real estate, Tricia has built a reputation not just as a dealmaker but as a trusted authority and household name in Brooklyn.
Get connected with expert guidance
Tricia Lee
Founder, The Tricia Lee Team at SERHANT.
What you’ll walk away with
1
Dominate a Niche Market
How Tricia built ownership of her territory and became synonymous with Brooklyn real estate
2
Authority that Attracts
Steps to position yourself as the go-to expert for the clients you want most
3
Stand Out in a Crowded Market
Strategies to build visibility, credibility, and trust even against big-name competitors
4
From Local to Celebrity
How reality TV became a tool in her toolkit and what she wishes every agent knew about visibility
5
Balancing Brand and Business
Staying authentic while leveraging media exposure into long-term growth
Who this is for
If you want to be known, trusted, and sought after in your market, this session will give you the blueprint. Tricia Lee’s journey proves that market ownership is not just about transactions. It is about authority, story, and strategy. Seats are limited. Reserve yours now to learn how to own your market like Brooklyn’s Honorary Mayor.
Bonus Insights: See how top agents use Luxury Presence to amplify their authority and capture attention in the markets they serve.
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