The Riches are in the Niches: Owning your Market

How Owning Manhattan star Tricia Lee became the “Honorary Mayor of Brooklyn

Some agents work in a market. Tricia Lee owns hers. Star of Owning Manhattan Season 2 and one of the most recognizable names in New York real estate, Tricia has built a reputation not just as a dealmaker but as a trusted authority and household name in Brooklyn.

Date: August 28, 2025
Time: 1 p.m. ET | 10 a.m. PT
Duration: 45 minutes
Platform: Zoom

What you will learn:

  • Dominate a Niche Market: How Tricia built ownership of her territory and became synonymous with Brooklyn real estate
  • Authority that Attracts: Steps to position yourself as the go-to expert for the clients you want most
  • Stand Out in a Crowded Market: Strategies to build visibility, credibility, and trust even against big-name competitors
  • From Local to Celebrity: How reality TV became a tool in her toolkit and what she wishes every agent knew about visibility
  • Balancing Brand and Business: Staying authentic while leveraging media exposure into long-term growth

Why attend?

If you want to be known, trusted, and sought after in your market, this session will give you the blueprint. Tricia Lee’s journey proves that market ownership is not just about transactions. It is about authority, story, and strategy. Seats are limited. Reserve yours now to learn how to own your market like Brooklyn’s Honorary Mayor.

Bonus Insights: See how top agents use Luxury Presence to amplify their authority and capture attention in the markets they serve.

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Tricia Lee's professional real estate headshot

Tricia Lee

Tricia Lee is a trailblazing real estate entrepreneur, founder of The Tricia Lee Team at SERHANT., and one of the stars of Netflix’s Owning Manhattan. With over $300M in residential sales alongside her partner Jeffrey St. Arromand, Tricia has built a reputation as a trusted authority in Brooklyn and beyond. Her astute business acumen, tech-forward approach, and deep local knowledge stem from her diverse experience as a property owner, landlord, and former small business leader, where she built the award-winning Polish Bar Brooklyn brand. A sought-after speaker on real estate, marketing, and financial literacy, Tricia has shared her expertise with Black Enterprise, Tom Ferry, and Bank of America. She continues to empower women and small businesses through her workshops and events, including the Money Matters with Tricia Lee series. A longtime Brooklyn resident and active community leader, Tricia embodies the “glamorous grind,” balancing life, family, and a thriving career while redefining what success in real estate looks like.

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Call us at (310) 955-1077

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