Frequently Asked Questions

• Do I need a big budget to run paid ads?

  No. We work with budgets of all sizes and allocate spend dynamically based on what’s performing. A smaller budget focused on the right service area and the right audience outperforms a larger budget spread thin.

• What’s the difference between listing ads and lead generation ads?

  Listing ads promote a specific property — they’re built from your MLS photos and targeted to buyers in your service area. Lead generation ads are designed to capture buyer and seller leads more broadly, through Google search and Facebook and Instagram placements. We run both, and they complement each other.

• Do I have to approve every ad before it goes live?

  You have full approval control. Every ad is delivered for your review before it publishes, and you can edit copy or swap images.

• How do I know if the ads are working?

  The performance dashboard shows cost per lead, views, clicks, ad spend, and more across every active campaign. You can see exactly which ads are generating leads and what you’re paying for each one.

• Are there management fees on top of my ad spend?

  No. We don’t charge management fees. You pay for your ad spend, and we handle the creation and management.

• What platforms do you run ads on?

  We run ads on Google and Facebook. Retargeting runs across both channels to re-engage prospects who’ve already visited your site.

• Is Paid Ads Management a standalone product or part of a plan?

  Paid Ads Management is available as part of our marketing plans. Your account team can walk you through ad budget, plan inclusions, and setup.