Frequently Asked Questions

• Do I need SEO if I already have a website?

  Having a website and being findable on Google are two different things. A site without ongoing SEO work is essentially invisible to buyers and sellers who are searching — which is most of them. SEO is what connects your site to the searches that matter in your market.

• What’s the difference between traditional SEO and AI search optimization?

  Traditional SEO focuses on ranking in Google search results. AI search optimization ensures that tools like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and recommend you when someone asks for an agent in your area. Both matter. We handle both.

• How long does it take to see results?

  SEO is a compounding investment. Most clients see meaningful ranking improvements within 90 days, with results strengthening over time as content builds and authority accumulates. The agents who start earlier hold a durable advantage over those who wait.

• Do I have to write the blog posts myself?

  No. Our team drafts every post in your voice, trained on your brand and your market. You review and approve — which takes a few minutes — and we publish. Over 99% of posts are approved as delivered with no edits needed.

• What is a Google Business Profile and why does it matter?

  Your GBP is the panel that appears when someone searches your name or searches for a real estate agent in your area. It shows your contact information, reviews, recent posts, and more. An optimized, active GBP is one of the strongest local SEO signals Google uses — and one of the first things a prospect sees before they ever visit your site.

• Is SEO included in my website plan, or is it a separate product?

  Your Presence Website ships with SEO-ready architecture and structured data for AI discoverability. Ongoing SEO work — blog content, GBP management, technical updates, AI search optimization — is available as a standalone plan or included in higher-tier packages. Your account team can show you what’s included in your current plan.

• What makes LP’s SEO different from hiring an agency or freelancer?

  Most agencies give you reports. We give you results tied directly to your website, your CRM, and your content — all in one platform. Your blog posts build your domain authority. Your GBP feeds your local ranking. Your AI search optimization works with your site’s structured data. Everything compounds together because it’s all connected.

• How does AI search optimization actually work?

  AI search tools like ChatGPT and Perplexity pull from the web to answer questions like “who’s the best real estate agent in [city]?” They favor sources with clear, structured, authoritative content. We implement LLMs.txt, optimize your site’s structured data, and publish the kind of hyperlocal content that makes you the credible answer — on your site and across the web.

• Which plans include SEO & AI Search?

  SEO and AI Search plans are available standalone or bundled with Websites and Marketing. Blog post frequency, GBP management, and premium features like strategy calls and citation building vary by plan. Your account team can walk you through the options.