The 169 Best Real Estate Keywords to Boost Your Website Rankings

Businesswoman on white couch with tablet looking through list of real estate keywords to find the right one to use

Your target audience is already looking for real estate information online, which is why your business has to find a way to stand out. One major way to improve your online presence is by incorporating top real estate keywords in your content. This can help you rank higher in search results and drive more traffic to your website. 

In this guide, we’ll share the most important real estate keywords to consider in 2024, how to find new keyword opportunities, and the best way to utilize keywords to boost your website rankings, attract potential clients, and grow your business.

What are real estate keywords?

Real estate keywords refer to the specific words and phrases your target audience searches for online. Adding keywords to your content should be part of your larger search engine optimization (SEO) strategy. Knowing these keywords and how to use them is crucial to showing up as a top search result when someone is seeking out a real estate agent.

169 of the best real estate keywords for 2024

The good news is there are many, many effective real estate keywords. Here’s a list of our top 169 real estate-related keywords, organized by category. 

Real Estate Agents & Realtors:

  • Top real estate agents near me
  • Realtors in [city]
  • Hiring a real estate agent
  • Realtor commission rates
  • Real estate agent fees
  • Realtor reviews
  • Experienced Realtor
  • Certified Realtor
  • Licensed Realtor
  • Realtor services
  • Top Realtor for buying a new home
  • Top rated Realtor in [area]
  • Best Realtor near [area]
  • Best Realtor
  • Relocation Realtor in [area]
  • Best Realtor in [neighborhood]
  • Finding a Realtor
  • How to choose a Realtor
  • How to find a Realtor
  • Reviews of Realtor
  • Best real estate agent
  • Top real estate agents in [area]

Property Selling Process:

  • Selling my house quickly
  • House selling process
  • Sell your home for cash
  • Selling without a Realtor pros and cons
  • Listing agent vs selling agent
  • Open house tips for sellers
  • Virtual home tours
  • Real estate marketing strategies
  • Negotiating home sale price
  • Selling property as is
  • Real estate selling costs
  • Preparing your home for sale checklist
  • Maximizing curb appeal
  • Decluttering for home sale
  • Home appraisal tips for sellers
  • Disclosures when selling a house
  • Closing day tips for sellers
  • Post-sale home maintenance
  • Home selling tips
  • Waterfront homes for sale
  • Fixer-upper house listings
  • Historic homes for sale
  • Eco-friendly homes for sale
  • Best homes for first time homebuyer
  • Staging a house
  • What not to fix when selling a house
  • How to sell your house without a Realtor
  • Selling your home by owner
  • Short selling your home
  • Selling real estate without a Realtor
  • Tips to sell your [area] home
  • Fastest way to sell a home in [area]
  • House 4 sale
  • Sell my house
  • Best time to sell a house
  • Final walk-through checklist
  • Sell my house fast
  • How to stage your home
  • Short sale process
  • Short selling your home
  • Tips for selling your home
  • Tips to sell in under a month
  • Homeselling checklist
  • How long does it take to sell a house

Foreclosure:

  • Understanding foreclosure laws
  • Avoiding foreclosure
  • Buying a foreclosed property process
  • Foreclosure auction tips
  • Foreclosure assistance programs
  • Short sale negotiation strategies
  • Short sale vs foreclosure
  • Buying pre-foreclosure properties
  • Foreclosure timeline
  • Foreclosure investment risks
  • Foreclosures for sale
  • Foreclosure or short sale
  • Short sales

Property Buying Process:

  • Real estate market analysis
  • Local housing market trends
  • Real estate market forecast
  • Buyer’s market vs seller’s market
  • Real estate market volatility
  • Real estate market segmentation
  • Real estate market research tools
  • Real estate market competitiveness
  • Real estate market saturation
  • Real estate market niche strategies
  • How to win a bidding war on a house
  • What do appraisers look for
  • Will home prices ever go down
  • Process of buying a home
  • New construction homes
  • How to buy a house
  • Buying a duplex
  • Buying a vacation home
  • Buy real estate
  • Buy home
  • Multiple listing services
  • Renting vs buying a house
  • Buying a foreclosed home
  • Buying vs building a house
  • How often do contingent offers fall through
  • How to get preapproved for a home loan
  • 1031 exchange real estate
  • Buying a house in a seller’s market
  • FHA vs conventional loans
  • What credit score is needed to buy a house
  • Is it a good time to buy a house
  • What to look for when buying a house
  • Home buying process checklist

MLS & Listings:

  • How to list on MLS without an agent
  • MLS listing optimization
  • MLS listing photo tips
  • MLS listing descriptions
  • MLS access for homebuyers
  • MLS database subscription
  • MLS listing syndication
  • MLS listings
  • Multiple listing services

Home Valuation & Appraisal:

  • Home estimate
  • How much is my house worth
  • What makes buying a foreclosed property risky
  • Home inspection checklist for sellers
  • What credit score is needed to buy a house
  • Curb appeal
  • Curb appeal ideas
  • Home inspection checklist
  • How much do you lose selling a house as is
  • How much over asking price should I offer on a home
  • Home valuation
  • What is the best way to prepare for an inspection
  • How accurate are Zillow estimates
  • Best home improvements to increase value
  • Best improvements for home valuation

Financing:

  • Down payment assistance programs
  • Mortgage rates forecast
  • Loan preapproval vs prequalification
  • Types of home loans
  • FHA loans
  • Closing costs
  • Who pays closing costs

Investment:

  • Real estate investment trusts (REITs)
  • Real estate investment analysis
  • Real estate investment portfolio management
  • Real estate investment taxation
  • Real estate investment crowdfunding
  • Real estate investment mentoring
  • Real estate investment networking events
  • Real estate investment due diligence
  • Real estate investment exit strategies
  • Real estate investment diversification

Miscellaneous:

  • Condo vs townhouse
  • Ranch properties for sale
  • Urban vs suburban living
  • Luxury condos for sale
  • Beachfront properties for sale
  • Mountain homes for sale
  • Lakefront homes for sale
  • Condos for sale
  • Townhouses for sale
  • Horse farms outside of [area]
  • Duplexes for sale
  • Cheap houses for sale
  • Best neighborhoods
  • Best schools near [area]
  • How to rent your house
  • How to add a room to a house cheap

How to find new real estate keyword opportunities

Professional writing in notebook on a glass table

Top keywords are always evolving, and they are impacted by local factors. That’s why it’s important to understand how to find additional ones and use them to determine what type of content you should create and optimize.

Utilize SEO tools to find more keywords

SEO tools help you seek out more options, especially if you’re searching for a specific demographic or location. Here are three we recommend:

  • Ahrefs: Ahrefs’ keyword explorer helps you find more keywords and calculate your traffic potential.
  • Moz: Moz offers plenty of free SEO tools, including competitive research and domain analysis, on top of keyword research.
  • Semrush: Semrush can help you find millions of keywords (both local and national), as well as run audits to see how SEO is currently impacting your website.

Google your top real estate keywords

SEO tools are helpful, but they can get expensive. For a free option, try typing some keywords related to your real estate business into Google search. The search engine’s autocomplete feature will give you suggestions, as will the “People also ask” section that often shows up lower on the search engine results page. Keep clicking on the dropdowns to get even more suggestions.

Leverage AI for research

There are advanced artificial intelligence tools, like ChatGPT, that streamline keyword research by creating existing keyword lists, identifying long-tail keywords, analyzing competitor strategies, highlighting seasonal keyword trends, assessing keyword difficulty, and providing insights for local targeting. Use a simple prompt, like “compile a list of the top 20 keywords related to real estate in [area].” 

Use social media to target local keywords

Search for local hashtags on Instagram, X, LinkedIn, and Facebook to see what people talk about in your area. Targeting hyperlocal keywords is crucial for real estate agents, as it helps increase online visibility in a specific location. For example, instead of targeting broad keywords like “real estate agent,” you can go after more specific ones like “real estate agent in [neighborhood].” 

What to look for in real estate keyword research

Here’s what to pay attention to when determining which keywords to build your content marketing strategy around.

Keyword search volume

This is the average number of monthly searches for a given keyword over a 12-month period. It’ll give you an idea of how big of an audience the keyword tends to have.

Keyword difficulty (KD)

KD shows how hard it would be for a website to rank organically in the top ten search results on Google for the analyzed keyword. The higher the percentage, the harder it is to achieve high rankings without advertising. 

Usually, keywords with a high search volume will also have a higher keyword difficulty score because more people are fighting to get in the top spot for the most popular searches. The goal is to find keywords with a decent search volume (at least 30) and a lower KD score (between 30% and 70%). Remember that long-tail keywords (phrases rather than words) usually have a lower search volume.

Search intent

This refers to the purpose of a user’s search. It tells you what kind of information a user is looking for and can give you clues about where a user is in their buying journey. This can help you determine which keywords to prioritize and on which pages of your website. A user’s search intent is typically informational, commercial, or transactional.

Informational: a user is looking to find out more about a particular subject or needs a question answered. These types of keywords are generally good to use on blog pages. They give you the opportunity to build your brand, establish your subject matter expertise, nurture leads over the long term, and create resources you can share with prospects to build trust. Examples include:

  • Cost of selling your home
  • How to rent your house
  • Why use a Realtor

Commercial: a user wants to investigate brands or services. These keywords are great to use on your about me, product, or service pages. They typically indicate that users are comparing your offerings to your competitors before deciding. So it’s important to optimize these pages for commercial keywords if you want potential customers to find you rather than your competition. Examples include:

  • Best Realtors in [location]
  • [location] real estate agency
  • Luxury real estate agents in [location]

Transactional: the user wants to complete an action (or convert from lead to client). These are probably the most valuable keywords to target because they signal that the user is ready to purchase. Place these keywords on your most important pages, such as your homepage, area pages, listings pages, and about page. Examples include:

  • Homes for sale in [location]
  • 2-bedroom condo in [location]
  • [location] land for sale

How to use keywords to guide your content creation

Use SERPs to analyze content type

After you’ve determined which keywords you want to use, plug them into Google to see what type of content is ranking on the first page. The first SERP (search engine results page) will help you determine what type of content you need to create and how to structure it to rank highly for the target keyword.

You can also use SERPs to determine what type of page you should create. While the informational intent keyword “Why use a Realtor” returns a list of blog entries, a transactional intent keyword like “homes for sale in San Diego” pulls property listing pages. In this instance, creating a blog post about “homes for sale in San Diego” would not make sense because it won’t compete with the other pages in the SERP.

How to organize your keyword research

It may be helpful to create a spreadsheet with the following columns to keep track of your keyword research:

  • List of target keywords
  • Monthly search volume
  • Search intent
  • Content type – blog (listicle, how-to guide, step-by-step, expanded definition), category page, etc.
  • Where to use – homepage, property listing, about me, community pages, etc.

If you’re working with an SEO expert, they should be doing this for you. If they’re not, it’s time to find a new provider.

Where to use real estate keywords

These are the places where you should include your chosen keywords:

  • Page title
  • URL
  • Content within the page
  • Meta descriptions
  • Image titles
  • Image alt text

Simply placing keywords in these elements isn’t enough to win top rankings, and overusing keywords can hurt your rankings. The most important aspect to focus on is content quality. Does the content match the intent? Does it cover the topic comprehensively? Is it helpful to the intended audience? These are all questions to ask before creating a piece of content.

Additional tips for using real estate keywords

Here are a few more ideas for using keywords to boost your rankings, drive more traffic, and gain new leads.

Focus on long-tail keywords

Long-tail keywords are more specific and descriptive phrases. They can give you clues about the type of information your audience is looking for that will help you create and structure your content. From the list above, here are some examples of long-tail keywords:

  • Top Realtor for buying a new home
  • Fastest way to sell a home in [area]
  • Home inspection checklist for sellers

This is compared to more broad real estate keywords, such as

  • Realtor
  • Selling a home
  • FSBO

You’ll want to optimize for both types of keywords, of course, but long-tail keywords are less competitive, are easier to rank for, and can help you show up higher in search rankings. And while they typically have a lower search volume, long-tail keywords still account for 70% of all web searches.

Prioritize your target audience

Try not to think solely about search engines as you create your content. Instead, consider how to serve your audience’s specific needs and how this content can help them.

Don’t compete against yourself

Avoid focusing on the same topic across multiple blog posts and videos, which is often referred to as “keyword cannibalism.” This impacts your overall SEO efforts because your different pieces of content will fight each other for rankings.

Don’t overdo it

Keyword stuffing — unnaturally including keywords or phrases an excessive number of times within a piece of content — can accomplish the exact opposite of your SEO goals. Search engines have become more nuanced and capable over the years, to the point where Google considers keyword stuffing — which used to be common practice — a form of spamming that violates their policies.

Demonstrate EEAT

Google rates content creators by EEAT (experience, expertise, authoritativeness, and trustworthiness). All of these elements are important to keep in mind when including keywords in your content.

Review everything before you publish and ask yourself:

  • Does your content demonstrate that it was produced with some degree of experience?
  • Does this piece give the audience expert information?
  • Does this content showcase authority on the topic? Am I using my own voice, or is it merely a reformulation of other articles?
  • Can my audience trust its accuracy and reliability?

All of these signals factor into your content being considered high-quality—not only by your audience but by the search engine’s own ranking system.

Add links to new posts to your existing posts

To improve your ranking, go back into older posts and find opportunities to link to your new post.

Updates annually

To keep your content relevant, aim to review keywords and update your blog posts once a year.

Expert real estate keyword SEO + Luxury Presence

 

Business professionals sitting in conference room reading documents

Enhancing your website and constantly researching keyword rankings is no easy feat. With all the items you already have to worry about as a real estate agent, executing your SEO strategy shouldn’t be one of them.

At Luxury Presence, our expert team optimizes your site, content, and Google presence so you can focus on your real estate business. Reach out to us to learn how we can take search engine optimization off your plate—so you can rank higher and bring in more quality traffic.

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