Artificial intelligence (AI) is revolutionizing the real estate industry, giving agents innovative ways to improve workflows, generate leads, and enhance client interactions. In this Build Your Presence webinar, experts from Luxury Presence shared insights on how to use AI in real estate business plans and strategies.
Below, we highlight some of the most important insights from the webinar and include templates and example prompts you can use to execute your own business strategies.
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AI for content creation and marketing
One of the key takeaways from the webinar was the powerful role AI plays in content creation. From writing blog posts to crafting property descriptions, AI tools like ChatGPT save agents significant time when they’re working on their search engine optimization (SEO) efforts.
“If you have an existing resume or talking points, you can plug that directly into ChatGPT, and it can create an agent bio for you. Similarly, if you have MLS listing data, ChatGPT can write a compelling property description for you,” suggested Marian Gandara, Luxury Presence’s paid media manager.
This allows agents to focus on higher-priority tasks, with AI handling the routine work of content creation.
Example content creation prompt: “Write 10 catchy blog post titles that target the keyword ‘Charlotte, N.C. neighborhoods.'”
AI for nurturing leads
AI is also transforming lead nurture by allowing agents to automate their initial communications with prospects. Gandara noted how AI ensures that leads are engaged immediately, even when agents are unavailable.
“We all know the importance of speed to lead,” Gandara said. “AI can send a text message to new leads within five minutes, asking questions like, ‘What are your home search needs?’ or ‘What’s your price range?’ This keeps the conversation going while the agent is out on appointments.”
For example, Luxury Presence’s lead nurture tool leverages AI to automate timely follow-ups, engage leads with personalized messages, and ask qualifying questions, ensuring agents maintain meaningful connections with potential clients even when they’re unavailable. It helps agents streamline lead conversion by nurturing leads from initial inquiry to a more informed, ready-to-act stage. By automating these initial touchpoints, agents can respond to leads more effectively and avoid missing potential opportunities.
AI Lead Nurture
Luxury Presence’s artificial intelligence tool replies to inbound messages quickly and automatically at any time of day or night, increasing lead reply rates to over 50%.
AI for SEO and market research
For agents looking to enhance SEO strategies or boost their websites’ ranking on search engines, AI tools can generate SEO-friendly content, optimize existing website pages, and conduct keyword research.
“ChatGPT can do everything from creating content outlines and optimizing meta descriptions to keyword research,” said Thomas Gregorich, senior SEO strategist at Luxury Presence. “It helps us adapt our content to meet SEO best practices and stay on top of changes to Google’s algorithms.”
Agents can also use AI in real estate to create detailed market reports by feeding it specific data points such as property values, time on the market, and buyer demographics. This saves agents time while providing clients with accurate and valuable insights.
Prompt template for market research: “Using the provided data, generate a market report for {neighborhood}, summarizing trends in property values, average sale prices, and time on market for the last {#} months.”
Boost productivity with AI
Our e-book contains tested prompts for outsourcing common real estate tasks to ChatGPT and best practices for using artificial intelligence properly in your business.
AI for social media and email campaigns
If you’re spending too much time crafting social media posts and email campaigns, AI can help ensure consistent, engaging, and high-quality communication with clients.
“If you want to generate a social media caption or an email draft, you can feed ChatGPT the basic information, and it will write the first draft for you,” Gandara said. “You can even use it to rewrite responses or create follow-up emails for your leads.”
Example prompt for email: “Draft an email introducing my real estate services to a lead interested in moving from Los Angeles to the Bay Area. Mention my experience and how I’ve helped clients in similar situations.”
AI-powered tools for market insights and trends
Real estate tech companies are increasingly incorporating AI in their tools, and Luxury Presence is no exception. In the webinar, Sebastian Atienza, VIP client success manager at Luxury Presence, introduced Presence Copilot, an AI-powered tool designed to provide agents with real-time market insights and trends. Presence Copilot allows agents to generate market reports, access MLS listing summaries, and even record voice notes that AI will convert into organized client profiles and to-do lists.
“We’re excited to bring these AI-powered features to our agents,” Atienza said. “With Copilot, agents can access real-time insights and make more informed decisions while on the go.”
Meet Presence Copilot
Learn how this new real estate app boosts client collaboration and integrates AI to help agents stay organized.
Using AI responsibly
While AI offers incredible benefits, the panelists emphasized the importance of reviewing AI-generated content for accuracy. “AI is a rocket for productivity,” Atienza reminded agents, “but it’s up to us to ensure the content fits our brand and resonates with clients.”
Always review AI-generated content for accuracy, and ensure it aligns with your local market and legal requirements.
AI + Luxury Presence
AI technology offers real estate agents endless opportunities to improve their marketing, client communications, and lead generation. As Atienza summed up: “The agents who embrace AI now will be the ones who stay ahead in this rapidly changing market.”
Learn more about how Luxury Presence brings the AI revolution to your business.
Luxury Presence can elevate your marketing strategy
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