Design

Using color, layout, user experience best practices, and brand identity to get your marketing messages across in various platforms

A color wheel on a black background surrounded by real estate logos, showing how brand colors fit together in the real estate industry

Real estate brand colors directly shape how clients perceive your credibility, market position, and professionalism before they ever read a word on your website.

A Squarespace real estate website preview is displayed on a desktop computer atop a clean and minimalist workstation.

Real estate agents spend a significant portion of their work week on lead generation. In 2026, your website is one of the highest-returning tools …

photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

Strong real estate photography is the single most important factor in how buyers respond to a listing online. In 2026, the vast majority of …

Woman in tan coat walking in city wearing headphones and reading real estate marketing content on a smartphone, emphasizing the need for agents and brokers to optimize for mobile

Key takeaways Why mobile responsiveness matters in 2026 When a visitor taps a link to your website and the page loads slowly, text is …

examples of real estate logos

Your real estate logo is one of the most visible pieces of your brand in 2026. It appears on your website, your yard signs, …

A cream colored mailbox with the word "mail" on it standing in front of a grassy expanse

Real estate postcards that feature local market data do something most direct mail cannot: they give homeowners a reason to read, keep, and respond.

Two women at a desk pick out imagery for their real estate homepage

Over time, many real estate agents have become complacent about maintaining a strong online presence. Some rely solely on their favorite social media platforms …

Joana Koiller, VP of Design at Luxury Presence

As Luxury Presence’s VP of Design, Joana Koiller oversees our Product, Brand, and Marketing Designers, as well as our Creative Studio.

Luxury Presence billboard poster mockups used for rebranding purposes.

Michaela is Luxury Presence’s Design Director, Brand & Marketing, and managed our rebrand. Since Luxury Presence launched in 2016, our brand has massively evolved …

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