Case Study
Turning Brand Power into $4M+ Deals: The Shannon Gillette & Luxury Presence Partnership
Shannon Gillette had already built a reputation for video-first marketing and client service. But to scale, she needed a polished platform that could capture inbound interest and turn it into qualified leads.
2.6x
traffic in just nine months
1,093
website-generated leads since launch
91%
lead reply rate
2,229
non-branded keywords in top 10
“Luxury Presence has been a game-changer for me. In 2025, you can’t have that templated brokerage website anymore. If people Google you and don’t see a strong brand, they’re never going to call.”
Shannon Gillette
Team leader, the Gillette Group
The challenge
No cold calls. No door knocking. Just video, glowing reviews, and word of mouth: That’s how Shannon Gillette built her brand.
But as the Gillette Group expanded across Arizona, this playbook couldn’t keep her growing team busy. To avoid resorting to hard-sell tactics, she needed a digital hub to turn attention into leads.
“People are Googling you. It’s 2025. You can’t have that templated website your brokerage gives you,” Gillette said. “If you don’t have a great website, they’ll call someone else.” It was time for a partner that could deliver:
- An online presence as polished as her video-first marketing
- One central place for prospects to explore her listings, videos, and team
- Smarter systems to turn organic and ad traffic into closed deals
The strategy
Gillette partnered with Luxury Presence to create a digital home base for her business that’s continually evolving.
Together, they built:
- A branded, modern website showcasing her listings, video marketing, and team, building consumer trust before the first meeting
- Expert-led SEO + AI support systems for site migration, ongoing optimizations, blog content, and backlink strategies
- Optimized landing pages, lead capture strategies, and conversion tools to turn social traffic into inbound inquiries
- Targeted campaigns to expand organic reach, continually fine-tuned by Luxury Presence’s AI Ads Specialist
The impact
In just nine months, Gillette’s site generated nearly 2,000 leads, including a buyer who closed on a $4.3 million home. But the stories behind the numbers reveal the true impact of a strong digital presence.
One high-end seller spent days researching agents online and via ChatGPT.
“He said, ‘I went to your website and I have to tell you, I was so impressed,’” Gillette recalled. “And he’s like, ‘I can just tell you guys are professional. You’re experienced… I want to hire you to sell my luxury home.’ I didn’t have to pitch him anything.”
Gillette’s reputation still rests upon her commitment to world-class marketing and 5-star client service. With Luxury Presence, she amplified that foundation: converting attention into deals, scaling reach, and winning in new markets.
“I’m just obsessed … The quality of leads we have coming in are amazing.”
— Shannon Gillette, team leader of the Gillette Group
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Luxury Presence did a flawless job creating (and maintaining!) carlinwright.com. I get emails every week from agents around the country begging to know more about the site – apparently everyone has Luxury Presence envy!
Our experience with Luxury Presence was fantastic. Definitely has the high-end feel that we were looking for.
Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants.
I couldn’t ask for more.
My experience with Luxury Presence has exceeded all expectations. The company offers impeccable service and support, and has helped me every step of the way. They are always one step ahead. I’d highly recommend any of my colleagues or professionals to connect with Luxury Presence.
Hiring Luxury Presence has been one of the best decisions we’ve ever made. They implement our changes very quickly, and they’ve doubled our monthly users through SEO to over 10,000…
Everyone we have worked with has bent over backward to ensure that our experience, as well as the outcome of our website, were unparalleled.
