Branding

Defining your real estate business’s value proposition, style, and tone — and making sure your target audience knows and trusts it

Roh Habibi’s introduces his Luxury Real Estate Playbook in our most recent podcast

Few in luxury real estate can say their journey began on a donkey’s back. Yet that’s precisely how Roh Habibi, founder of The Habibi …

A real estate professional determines if her brand is working and how to track it.

Managing your branding isn’t just about picking a logo and launching your website. It’s an ongoing conversation with your audience. Is your brand communicating …

Photographer looks through viewfinder of a digital SLR camera to take some real estate headshots

A real estate headshot is often a client’s first impression. More than a photo, it’s a reflection of your professionalism, personal brand, and credibility …

A strong brand goes beyond just a logo or a tagline; it communicates trust, expertise, and value. However, establishing and maintaining brand consistency across …

a real estate agent conducting a podcast interview

The push for visibility in today’s real estate market is relentless. Clients want presence, authority, and a voice they can trust. While social media …

According to the 2024 State of Real Estate Marketing Report, over 50% of agents ranked their website as the most or second-most important marketing …

promotional image from Tricia Lee in Owning Manhattan

As market expectations evolve, a new generation of agents has emerged, not just as negotiators or marketers, but as cultural figures who captivate audiences …

Chirag Shah speaking to a large crowd

Chirag Shah isn’t just another voice in the crowd. With over 30,000 agents trained across 38 states, he’s cracked the code on what separates …

Tools needed for analyzing brand logos and market data to conduct a competitive brand analysis

If you’re not paying attention to your competitors, you’re leaving opportunity on the table. A competitive brand analysis helps you uncover opportunities, differentiate your …

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